Chapter 5 - The Human Side of Business Research: Organizational and Ethical Issues

A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm? A. forecast analystB. statistical analystC. research assistantD. research analyst

A

Another name for a research assistant is _____. A. junior analystB. research analystC. research vice presidentD. account executive

A

When a respondent in a research study agrees to participate in the research study, this is known as _____. A. a right to privacyB. informed consentC. jammingD. forecasting

B

A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project _____. A. more objectivelyB. at a lower costC. fasterD. all of these choices

A

A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute regarding whether or not the company can sell essentially the same product to different markets under a different name and charge higher prices in some markets. What type of research is the firm being asked to conduct? A. push poll B. advocacy research C. confidentiality research D. deceptive research

A

Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The company has conducted research in-house in the United States, but it really doesn't have the capacity to conduct this type of research in other countries. Which of the following is the best reason for hiring an outside agency for this purpose? A. An outside agency may have local expertise allowing it to specialize in research in a foreign market.B. An outside agency can usually conduct research more quickly than doing it in-house.C. An outside agency often can be more objective.D. An outside agency is often more economical.

A

Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term best reflects Claire's beliefs? A. relativismB. idealismC. situationalismD. conformism

A

Commercial providers of research services are called _____. A. research suppliersB. research generalistsC. research analystsD. research syndicators

A

In a personal interview, a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study? A. right to privacy B. right to be informed C. right of informed consent D. right to terminate the interview at any time

A

Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called? A. human subjects review committeeB. experimental design review committeeC. ethical research review committeeD. confidentiality review committee

A

Research firms that develop a unique methodology for investigating a business specialty area is referred to as a _____. A. standardized research serviceB. custom research serviceC. focused research serviceD. research intermediary

A

When AT&T hires a research agency to conduct research tailored to it's unique needs, this is called _____. A. custom researchB. syndicated researchC. limited researchD. commercial research

A

When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____. A. a push poll B. advocacy research C. a research supplier D. a cross-functional team

A

3-M Corporation puts together teams of employees from various functional areas such as engineering, production, finance, and marketing who share a common purpose, such as new-product development. These types of teams are referred to as _____. A. cross-functional teamsB. syndicated teamsC. synergistic teamsD. focus groups

A. Cross-functional Teams

A research organization that specializes in studies about advertising effectiveness is an example of a(n) _____. A. cross-functional teamB. standardized research serviceC. research generalistD. advocacy research organization

B

Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study. A. implicit consentB. informed consentC. ideal consentD. voluntary consent

B

Caleb's job at a research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb's job title? A. director of researchB. research assistantC. forecast analystD. research generalist

B

A(n) _____ occurs when one researcher works for two competing companies. A. breech of confidentiality B. ethical violation C. conflict of interest D. legal conflict

C

All of the following are advantages of in-house research EXCEPT _____. A. quick turn-aroundB. better collaboration with employeesC. more objectivityD. cheaper costs

C

All of the following are problems a research director typically faces EXCEPT _____. A. spends more time in meetings and managing than actually conducting researchB. research management role often is not formally recognizedC. often does not have the tools available to conduct the research properlyD. research is often seen as a hodgepodge of techniques available to answer individual, unrelated questions

C

Mary received a phone call asking her to participate in a research study on car insurance. However, after about four questions, the person on the phone went into a sales pitch and tried to get her to switch her car insurance to another company. What is this called? A. conflict of interestB. pitch pollingC. suggingD. commercial research

C

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n) _____. A. wrap-up sessionB. post-hoc sessionC. debriefing sessionD. placebo session

C

All of the following are questions used to determine whether the experimental procedures treat a research participant unethically EXCEPT _____. A. Is the research subject subjected to substantial or psychological trauma?B. Can the research subject be easily returned to his or her initial state?C. Has the research subject provided consent to participate in an experiment?D. Is the research participant informed of the purpose of the experiment prior to participating?

D

Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement. What effect is Janice demonstrating? A. false negativeB. type I errorC. type II errorD. placebo

D

Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____. A. illegal situation B. advocacy situation C. push poll D. conflict of interest

D

One right a research participant has is that information involved in the research will not be shared with others, which is known as _____. A. consentB. active researchC. passive researchD. confidentiality

D

Principles reflecting one's beliefs about what is ethical and unethical are called _____. A. guiding principlesB. ethical imperativesC. functional standardsD. moral standards

D

Which of the following errors become more prominent when research studies are rushed? A. conducting a study that is not neededB. addressing the wrong issueC. sampling difficultiesD. all of these choices

D

Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy? A. an airport check-in counter at Logan Airport in BostonB. the St. Louis Art MuseumC. a Radio Shack retail storeD. all of these choices

D

Which term is used to refer to the entity for whom research services are being performed? A. doerB. participantC. intermediaryD. client

D

_____ is the application of morals to business behavior related to the exchange environment. A. Moral relativismB. Moral idealismC. Business idealismD. Business ethics

D

When J.D. Power and Associates sells the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a _____. A. pseudo-research supplierB. syndicated serviceC. cross-functional teamD. custom research supplier

B

Which of the following can effectively serve as a link between management and the research specialist? A. marketing research directorB. research generalistC. research assistantD. research liaison

B

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet? A. pop-upsB. spywareC. stealth fileD. COPPA

B

Which position in a mid-sized research firm supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data? A. director of marketing researchB. manager of decision support systemsC. research analystD. research assistant

B

Which term reflects the degree to which one bases one's morality on moral standards? A. relativismB. idealismC. absolutismD. conformism

B

_____ teams are composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose. A. SpecializedB. Cross-functionalC. HybridD. Task-oriented

B

Who is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities? A. director of business researchB. manager of decision support systemsC. research analystD. research vice president

C

A(n) _____ is a research supplier that provides standardized information for many clients in return for a fee. A. full-service firmB. boutique serviceC. one-stop serviceD. syndicated service

D