Chapter 6 Smartbook Assignment

What is the process of using what you learned during audience analysis called?

Audience adaptation

Audience adaptation occurs

before and during a speech.

An uncomfortable physical setting for a speech

can impair an audience's willingness to listen to or accept a speaker's ideas.

Gertrude, a returning student in her sixties, gave a speech to her classmates, who were traditional college freshmen. She focused on the qualities to look for when purchasing a fur coat. Partway through, she realized that most of the audience was not paying attention. What principal demographic trait did she fail to consider fully when preparing her speech?

Age

Stacy had a 30-minute speech planned for a conference on the virtual workplace. When she arrived at the event, she was told she only had 20 minutes for her speech. What should she do?

Condense her speech to its most essential points and present them in the time available

A classroom audience usually expects the speaker to do which of the following?

Conform to the assignment Follow standards for taste and decorum Conform to time parameters

True or false: The larger your audience, the less formal your presentation should be.

False

During his speech on gay rights, Peter avoided calling on anyone with a question in the audience who was wearing a hijab. Why?

He wrongly assumed that all Muslim women condemn homosexuality.

Select all that apply What factors in situational audience analysis are related to physical setting?

Lighting of the room Placement of chairs Temperature of the room

Assessing how audience members will receive the opinions or information you are going to present in your speech is important. What is this type of situational audience analysis measuring?

Listener attitude

Select all that apply Which of the following are types of positive audience feedback?

Nodding your head Sitting forward in your chair

Which of the following statements best explains what speakers should do to avoid stereotyping the audience?

Speakers should recognize that not all members of a group are the same.

Josh, a Marine, noticed that his audience did not seem enthusiastic during his speech on the uses of infrared technology for military applications and for mapping the earth's temperature. Glancing at his laser pointer, Josh suddenly realized his mistake, and he asked, "How many of you changed the channel on TV last night without walking across the room? Did you realize you were using infrared technology?" What is the best reason for Josh to add this example during his speech?

The example would be relevant to many audience members' experiences.

Select all that apply Adapting to an audience before the speech means that speakers should do which of the following?

Understand the beliefs and attitudes of the audience Try to determine questions the audience might have Anticipate how listeners might respond

Why should a speaker avoid stereotyping the audience?

Why should a speaker avoid stereotyping the audience?

Speakers who consider different sexual orientations in their audience analysis and speech preparation do so because

effective speakers try to make language choices that make all people feel included.

There is often a direct link between a person's ______ a topic and his or her knowledge about it.

interest in

Your audience's ______ a topic will typically determine ______ of your speech.

knowledge about; the level of detail

When beginning a speech about a controversial issue, it is best to start with a

noncommittal position.

In a classroom setting, the audience will ______ a fellow student speaker.

often have some set of attitudes toward

Select all that apply In a traditional classroom, which of the following are the recommended ways to find out about audience characteristics?

You should distribute a questionnaire. You should get to know your classmates by conversing with and observing them.

In general, a good speaker will consider an audience's religious affiliations during speech preparation because

audiences are often religiously diverse.

During speech preparation, a speaker who analyzes the size of the audience and the attitude of the audience toward the subject, speaker, and occasion is said to be doing ______ audience analysis.

a situational

Which generation is the most racially and ethnically diverse in U.S. history?

Millennials

Suppose there are two speakers giving a speech about potty training. One speaker, Molly, has three school-age children and a lot of real-world examples. The other, Lola, has no children but is knowledgeable about all of the top potty training methods. Which speaker is the audience more likely to accept advice from?

Molly

Select all that apply The size of your audience may affect which of the following?

The formality of your language Your choice of visual aids

True or false: An audience's characteristic group membership is important because it can give clues about listeners' attitudes and interests.

True

Which of the following is recommended practice when preparing your speech?

Trying to hear the speech through the ears of your audience

Select all that apply What approaches can you use to develop your audience's interest in your speech topic?

Display visual aids Provide provocative supporting materials Present an engaging introduction

Select all that apply How can speakers ensure they are being audience-centered?

By opening the speech with a noncommittal position By considering the audience's backgrounds, interests, knowledge, and attitudes By making their ideas clear, interesting, and persuasive to the audience

What is the tendency of people to be concerned primarily with their own values, beliefs, and well-being?

Egocentrism

Shelley is speaking at a hospital about volunteer opportunities. Which demographic trait should she focus on primarily?

Group membership

Select all that apply When preparing a speech, considering the general age of an audience can help you do which of the following?

Identify your audience's values Choose the kind of supporting material you need Consider the type of historical references to use

Select all that apply Which of the following statements are true of a situational audience analysis?

It considers the size of the audience. It considers the physical setting. It should be used in conjunction with demographic analysis.

Select all that apply What are the benefits of opening a controversial speech with a noncommittal position?

It is less likely to alienate members of the audience. It is a good way to ease into the subject.

Rachel was the only person in her speech class who was a member of a sorority. For her demonstration speech, Rachel showed her class how to make a sorority paddle (a wooden decoration containing the name of a sorority). Although Rachel's speech was clear and thorough, it was met with glazed stares. What should Rachel have done differently?

Rachel should have thought about her listeners' experiences.

For his final speech, James intends to persuade his classmates to volunteer for a few hours a week at a charity of their choice. Part of his argument is based on his personal feeling that all people are obligated to help the less fortunate, but he is not sure if that appeal will work with this audience. What is the best type of question James should use to discover how strongly his audience feels about their obligation to volunteer?

Scale question

At an Academy Awards ceremony, an award recipient took her Oscar, briefly thanked those who helped her earn it, and then made one statement in support of a particular presidential candidate. What was the biggest mistake she made?

She violated audience expectations about the purpose of the occasion.

When giving a speech for a school rally, what is the most important factor to consider for audience analysis?

The occasion

Select all that apply For which of the following reasons should astute public speakers be aware of language choices with regard to sexual orientation?

They need to avoid stereotyping members of LGBTQ communities. They otherwise might make some audience members feel excluded. They might offend members of the audience unintentionally by using inappropriate language.

What are typical characteristics of the members of a classroom audience?

They possess ideas, attitudes, and feelings.

Fellow students should be seen as a(n) ____ (authentic/fake) audience.

authentic

Sheri has chosen to speak about the Japanese practice of bonsai and the success she has had cultivating a small, potted tree. To prepare for her speech, she wants to determine her audience's ______ toward the topic by considering the audience interest in bonsai, knowledge about it, and attitudes toward it. Listen to the complete question

disposition

According to a Brookings Institution report, racial _____ may be "the most defining and impactful characteristic of the millennial generation."

diversity

It is important for speakers to keep in mind ______ related to gender and sexual orientation to better reflect the full range of human experience.

fluidity

Although there are exceptions, people tend to be interested in

what they know about.