Chapter 7 & 8 E Comm

free availability of the work on the web

All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: Answers: nature of the work used. amount of the work used. market effect of the use. free availability of the work on the Web.

Fiserv

All of the following are top comparison shopping sites except: Answers: Nextag. Fiserv. PriceGrabber. Shopping.com.

financial services

All of the following services require extensive personalization except: Answers: financial services. legal services. medical services. accounting services.

new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.

All of the following were parts of the vision during the early days of e-commerce except the belief that: Answers: new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business. Web consumers were rational and cost-driven. entry costs to the online retail market would be much less than those needed to establish a physical storefront. the cost of acquiring customers would be much lower.

the new york times test

Assume that the results of your decision on a matter wil be the subject of the lead article in the New York Times the next day.

no free lunch

Assume that virtually all tangible and intangible objects are owned by someones else unless there is a specific declaration otherwise

the golden rule

Putting yourselves into the place of others and thinking of yourself as the object of the decision

typosquatting.

Registering the domain name google.com with the intent to divert Web traffic from people misspelling google.com is an example of: Answers: cybersquatting. typosquatting. meta tagging. linking.

false

T/F Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.

False

T/F Copyright protection protects against others copying the underlying ideas in a work.

true

T/F It is not necessarily illegal to use someone else's trademark in a metatag.

true

T/F Net neutrality refers to Internet backbone owners treating all Internet traffic equally.

false

T/F Online retailing is one of the largest segments of the retail industry.

false

T/F The major impact of Internet real estate sites is in enabling online-only property transactions.

False

T/F The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.

online retail sales

The MOTO sector of the retail industry is most similar to the ________ sector. Answers: specialty stores general merchandise online retail sales product-based services

Require firms to have consumers affirmatively opt-in before PII is collected.

What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? Answers: Require firms to have consumers affirmatively opt-in before PII is collected. Require firms to allow consumers to opt-out before PII is collected. Make collection of PII illegal. Require robust notice only before PII is collected.

the ability to make perfect copies of digital works at little cost

What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? Answers: the ability to make perfect copies of digital works at little cost the anonymous nature of the Internet the support for instant peer-to-peer communication the use of standards for file formats

Street Bank & Trust Co. v. Signature Financial Group. Inc.

Which case was instrumental in paving the way for Internet business methods patents? Answers: Brown Bag v. Symantec Street Bank & Trust Co. v. Signature Financial Group. Inc. Ford Motor Co. v. Lapertosa Ticketmaster Corp. v. Tickets.com

Much of the value in services is based on the collection, storage, and exchange of information

Which of the following best explains why the service sector is a natural avenue for e-commerce? Answers: The service sector is less geographically reliant and more globally oriented. The service sector has historically been more technology-reliant. Much of the value in services is based on the collection, storage, and exchange of information. It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.

social technology

Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? Answers: richness interactivity social technology ubiquity

Choice/Consent

Which of the following is a core Fair Information Practices (FIP) principle? Answers: Choice/Consent Access/Participation Security Enforcement

SimplyHired

Which of the following is a job site aggregator? Answers: SimplyHired Craigslist Monster CareerBuilder

It creates potentially very persuasive messages that may reduce reliance on multiple independent sources of information.

Which of the following is a potential ethical, social, or political implication of richness? Answers: It increases the likelihood of information crime. It opens up the possibility of intensive invasion of privacy. It reduces cultural diversity in products. It creates potentially very persuasive messages that may reduce reliance on multiple independent sources of information.

Presents confusing issues of nexus

Which of the following is not a potential ethical, social, or political implication of information density? Answers: The possibility of invasion of solitude increases. Presents confusing issues of nexus. The ability of individuals and organization to make sense out of information is limited. Authenticity, accuracy, and completeness of information can be degraded.

an accountant

Which of the following is not an example of a transaction broker? Answers: a stockbroker a real estate agent an accountant an employment agency

lack of physical store presence

Which of the following is not one of the central challenges facing the online retail industry? Answers: lack of physical store presence consumer concerns about the privacy of personal information inconvenience in returning goods delivery delays

Taxes raised are used for different government purposes.

Which of the following is not one of the issues complicating the taxation of e-commerce sales? Answers: Taxes raised are used for different government purposes. Sales taxes and policies vary by state and country. Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer. Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.

electronics and computers

Which of the following is not one of the seven major segments of the retail industry? Answers: electronics and computers consumer durables gasoline and fuel food and beverage

VirtualBank

Which of the following is one of the last pure online banks? Answers: ING Direct NetBank VirtualBank Wingspan Bank

copyright law

Which of the following protects original forms of expression in a tangible medium? Answers: trade secret law copyright law patent law trademark law

Gramm-Leach-Bliley Act

Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? Answers: Freedom of Information Act Gramm-Leach-Bliley Act COPPA HIPAA

Their strategy is similar to that of large banking institutions.

Which of the following statements about financial portals is not true? Answers: They do not offer financial services. They add to the online price competition in the finance industry. Their strategy is similar to that of large banking institutions. They make their money from advertising, referral fees, and subscription fees.

The Internet has dramatically changed the insurance industry's value chain

Which of the following statements about the online insurance industry is not true? Answers: The Internet has dramatically changed the insurance industry's value chain. Web sites of almost all the major firms provide the ability to obtain an online quote. Internet usage has led to a decline in term life insurance prices industry-wide. The industry has been very successful in attracting visitors searching for information.

The Internet and e-commerce have created significant disintermediation in the real estate marketplace

Which of the following statements about the online real estate services market is not true? Answers: The major impact of Internet real estate sites is in influencing offline decisions. Real estate differs from other types of online financial services because it is impossible to complete a property transaction online. The primary service offered by real estate sites is a listing of houses available. The Internet and e-commerce have created significant disintermediation in the real estate marketplace.

The MOTO sector is also called the general merchandise sector

Which of the following statements is not true? Answers: Compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. The MOTO sector is also called the general merchandise sector. MOTO was the last technological revolution that preceded e-commerce. Distribution of catalogs is one of MOTO retailers' biggest expenses.

Wells Fargo Online Banking

Which of the following was the top online bank by percentage of total Web bank visits in October 2012? Answers: Wells Fargo Online Banking Chase Online Banking Bank of America Online Banking Capital One Online Banking

Simplified Choice

"Do Not Track" falls under which of the following principles in the FTC's new privacy framework? Answers: Privacy by Design Simplified Choice Greater Transparency Scope

due process

A feature of law-governed societies and refers to a process in which laws are known and understood

liability

A feature of political systems in which a body of law is in place the permits individuals to recover damages done to them by other actors, systems, or organizations.

BizConsult.com

All of the following are early innovators that are no longer in business except: Kozmo. Webvan. Expedia. BizConsult.com.

high cost structures

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: Answers: moving to a supply-push model. high cost structures. developing a fast-response online order and fulfillment system. channel conflict.

pure online banks are displacing established multi-channel firms

All of the following are trends in the financial service industry except: Answers: industry consolidation. integrated financial services. pure online banks are displacing established multi-channel firms. growth of online personal banking.

Fossil.com

All of the following can be considered a competitor for Blue Nile except: Answers: Amazon. Bidz.com. Ice.com. Fossil.com.

information density

the technology reduces information costs, and raises quality

virtual merchant

Blue Nile is an example of a: Answers: brick-and-clicks merchant. virtual merchant. catalog merchant. financial portal.

informed consent

Consent given with knowledge of all material facts needed to make a decision

access/participation

Counsumers should be able to review and contest the accuracy and completeness of data collected about them in a timely, inexpensive process.

2008-2009

During what period were online retail revenues basically flat? Answers: 2007-2008 2008-2009 2009-2010 2010-2011

responsibility

Free moral agents, individuals, organizations, and societies are responsible for their actions

slippery slope

If an action can not be taken repeatedly, then it is not right to take at all.

universalism

If an action is not right for all situations, then it is not right for any specific situation

70 percent

In 2012, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? Answers: 30 percent 50 percent 70 percent 90 percent

$224 billion

In 2012, online retail sales revenues were approximately: Answers: $2.24 billion. $22.4 billion. $224 billion. $2.24 trillion.

$1,500

In 2012, the average annual amount spent online was: Answers: $500. $675. $1,200. $1,500.

accountability

Individuals, organizations, and societies should be held accountable to others for the consequences of their actions

ubiquity

Internet/Web technology is available everywhere at anytime

6

Online retail comprises about ________ percent of the U.S. retail industry. Answers: 3 6 12 15

domain name system

Over which of the following does ICANN have authority? Answers: technical infrastructure domain name system public policy issues standards

70

Personal consumption of retail goods and services accounts for about ________ percent of the total gross domestic product. Answers: 10 30 50 70

$11 trillion

Personal consumption of retail goods and services accounts for approximately ________ of the United States GDP. Answers: $11 billion $110 billion $1.1 trillion $11 trillion

notice/awareness

Sites must disclose their information practices before collecting data

false

T/F Consumers are primarily price-driven when shopping on the Internet.

collective utilitarian principle

Take the action that achieves the greater value for all society.

risk aversion

Take the action that produces the least harm, or the least potential cost.

term life insurance

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? Answers: term life insurance automobile insurance health insurance property and casualty insurance

richness

Video, audio, and text messages are possible.

airline reservations

What is the largest sector of the online travel services market in terms of revenue? Answers: hotel reservations car reservations cruise/tour reservations airline reservations

legal in the United States but illegal in Europe

The placing of a cookie on a user's hard drive by one site that is then used by another site to sell that user related products without the knowledge of the user is: Answers: legal in the United States but illegal in Europe. illegal in the United States but legal in Europe. legal in both the United States and Europe. illegal in both the United States and Europe.

the social contract rule

The principle that is supported becomes an organization principle in an entire society

global reach

The technology reaches across national boundaries, around the Earth

interactivity

The technology works through interactinos with the user

60

The top 25 retailers account for about ________ percent of all online retail. Answers: 90 60 45 20

universal standards

There is one set of technology standards

choice/consent

There must be a choice regime in place allowing consumers to choose how their information will be used for secondary purpose other than supporting the transaction