Chapter 7 Marketing Final
Routinized response behavior is what a consumer does when
buying frequently purchased, low-cost items that need little effort
After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencing
cognitive dissonance
When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.
consideration
Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?
extended
Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?
extended decision making
Extended decision making is the type of consumer decision-making process that
is the most complex decision making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products
Salina is shopping for low-calorie frozen dinners to take to work for lunch. Salina has always been mindful of the total calories and the number of fat grams in these dinners. However, after reading an article about the high sodium counts in frozen meals and the maximum grams of sodium a woman should eat daily, she now pays attention to the sodium as well. The changes in Salina's thought processes and behavior caused by this information is called
learning
A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's
level of involvement
Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in
limited decision making
When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in
limited decision making
The three most widely recognized types of consumer decision making are:
limited problem solving, extended problem solving, and routinized response behavior
Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.
postpurchase evaluation phase
When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?
problem recognition
Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?
routinized response behavior
A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called
social influences
In the consumer buying decision process, the information search stage
yields a group of brands that a buyer views as possible alternatives
Marketers often provide consumers with free samples, sometimes coupled with coupons, to help them gain experience with their products and facilitate consumer
learning
The five major stages of the consumer buying decision process, in order, are
problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation
Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is
the importance and intensity of interest in a product in a particular situation
Purchasers who purchase products for personal or household use and not for business purposes are called the
ultimate consumers
