Chapter 7 Quiz Poll Sci 2051

Television, radio, newspapers, magazines, the Internet, and other forms of communication are collectively referred to as the __________. Select one: a. mass media b. media conglomeration c. partisan press d. fifth estate

a. mass media

The media's emphasis on the slowly improving American economic situation in 2012 rather than the record number of long-term unemployed Americans is an example of _____________. Select one: a. investigative journalism b. agenda setting c. policy entrepreneurship d. narrowcasting

b. agenda setting

Trial balloons are used for which of the following? Select one: a. avoiding a political reaction b. assessing a political reaction c. exposing media bias d. limiting media bias

b. assessing a political reaction

As technology has enabled the media to pass along information with greater speed, news coverage has become __________. Select one: a. more homogenous b. less thorough c. more objective d. less biased

b. less thorough

In democracies, the primary interest of publicly owned media is __________. Select one: a. reducing recidivism b. serving the public interest c. promoting the government d. entertaining viewers

b. serving the public interest

__________ is the tendency for viewers to seek news that aligns with their existing ideas. Select one: a. Narrowcasting b. Investigative journalism c. Selective exposure d. Logrolling

c. Selective exposure

What are the specific locations from which news frequently emanates called? Select one: a. trial balloons b. news houses c. beats d. reporters' clubs

c. beats

The use of in-depth reporting to unearth scandals, scams, and schemes, at times putting reporters in adversarial relationships with political leaders, is referred to as __________ journalism. Select one: a. beat b. gatekeeping c. investigative d. law-and-order

c. investigative

The increased number of news and infotainment options has resulted in __________ in which media outlets focus on a particular interest and aim at a particular audience. Select one: a. infotainment b. watchdog journalism c. narrowcasting d. selective exposure

c. narrowcasting

Policy entrepreneurs are people who invest __________ in an issue. Select one: a. their life savings b. financial expertise c. political capital d. scant attention

c. political capital

Thomas Patterson's careful analysis of campaign reporting has shown that since 1960, its emphasis has changed dramatically from ____________. Select one: a. negative information about the candidates to negative assessments about the parties b. covering events to covering ideas c. sensational information about the candidates to substantive information about the issues d. the candidates' policy statements to the campaign as a horse race

d. the candidates' policy statements to the campaign as a horse race

What do network executives blame for the superficiality in media reporting? Select one: a. cable news b. social media c. the Internet d. the public

d. the public