Chapter 8 - 118
T/F One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.
True
T/F One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.
True
T/F Online video can act like an infomercial by showcasing a product's features and benefits.
True
T/F Social media is an important tool for video sharing sites because most of them rely on advertising revenue.
True
Brevity is important when creating videos because
People have short attention spans.
What are the advantages of marketing with online videos?
1.Video can engage viewers as it provides more stimuli than other forms of communication. 2.Video can reach larger audiences, especially since more people choose to consume online information visually. 3.Video is an effective way to showcase a product by demonstrating its features and benefits.
Using real people in actual locations when creating a video is an example of
Authenticity
One reason that video creates a stronger connection with consumers is
Because viewers are more vested in content when there is a human face attached.
The most popular channel used to share information online is
T/F Tertiary sharing is the easiest step in sharing videos online.
False
T/F YouTube only became a leader in online video sharing after it was purchased by Google in 2006.
False
T/F t is easy to creative a video that accomplishes marketing objectives and goes viral.
False
What is a reason for YouTube's popularity?
It integrates easily with other social media platforms
Why is the continuity of a theme important with videos?
It is more likely to convince a viewer to watch other videos and to subscribe to a channel.
Why is user generated content is taken more seriously by consumers?
It is seen as unaffiliated.
What was the main challenge identified in the Old Spice Guy case study?
Positioning the body way as masculine while marketing to women.
Which of the following is a true statement?
Secondary sharing is the most important stage to establishing a video's audience.
Why has video sharing increased in popularity?
The cost of video equipment has declined.
Why were Blendtec's videos so successful?
They showed the benefits of the product in a creative and entertaining manner.
What is the AEIOU rule for developing video content?
Video should be authentic, entertaining, intimate, offbeat and unusual.
Which statement is false?
Vimeo and YouTube offer ways to monetize videos.