Chapter 8
In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"
"Do you cheat on your income taxes?"
Which of the following is FALSE?
Because respondents are able to better clarify their answers with open-ended questions than with other types of questions, the results can be more easily coded by the researcher.
When using branching questions the researcher should
Both a and b.
The question, "Do you feel the government should be forced to stop picking our pockets with excessive taxes and return a portion of the taxes collected to taxpayers?"
Both a and c
When deciding to ask for specific information, researchers should ask which of the following questions?
Both a and c.
Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?
Both b and c above.
Which of the following statements is INCORRECT with respect to branching questions?
Branching questions are more appropriate for mail surveys than telephone or personal interviews.
Which of the following is FALSE?
Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables.
Which of the following is NOT included in the introduction part of the questionnaire?
Demographic questions.
Which of the following is NOT true about question sequencing?
Narrow questions should be asked first and the questions should get progressively broader.
Which of the following is NOT recommended to facilitate handling and control of a questionnaire?
Stapling multiple pages together.
Data collection should never begin until you have pretested the questionnaire.
T
If a question has multiple possible answers, such as a question that asks a respondent to "indicate all that apply," it requires special consideration in terms of precoding.
T
The questionnaire pretest serves the same role in questionnaire design that test marketing serves in new product development.
T
The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.
T
The words occasionally, sometimes, regularly and often are considered ambiguous.
T
Words like any, anybody, best, could, and ever are NOT good words to use in a questionnaire.
T
What is wrong with this question? "What is your annual income? ____ $10,000-$25,000 ____ $25,000-$40,000 ____ $40,000-$55,000 ____ $55,000-$70,000
The categories are not mutually exclusive.
Which of the following statements is INCORRECT with respect to the randomized-response model?
The interviewer knows which question is being answered by the respondent.
Which of the following is TRUE?
A "filter" question can be used to determine if a questionnaire respondent is familiar with a certain topic.
When the pretest results are analyzed and recorded in dummy tables, which of the following is most likely to have occurred if some part of a table remains empty?
A necessary option was omitted.
Which of the following does NOT affect a respondent's willingness to produce a response?
All of the above affect a respondent's willingness to provide a response.
Which of the following is TRUE?
All of the above are true.
Which of the following do NOT impact an individual's ability to remember information sought by a researcher?
All of the above impact an individual's ability to remember information.
Which of the following is TRUE
An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time.
Which of the following is FALSE?
Any response given by the respondent is good.
Which of the following is an example of an unstated alternative in a questionnaire?
Do you prefer driving to work?
Open ended questions are generally used only at the end of the questionnaire.
F
Sensitive questions should always be put first in a questionnaire.
F
There is nothing wrong with the following question: "Do you believe McDonald's has fair prices, quality food, and excellent service?"
F
There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year, which, as you know, can protect our interests abroad and help us fight the war on terrorism."
F
There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"
F
There is nothing wrong with the following question: "When your child misbehaves at Toys R Us, do you discipline him/her?"
F
You should try to use the word "always" in designing questions so that you place a specific time parameter around an event.
F
"Did you vote in the last presidential election?" is an example of which of the following question types?
Filter question
Which of the following is FALSE?
Initial pretests are best done by personal interview unless the survey is to be handled by mail.
Which of the following is FALSE?
Item nonresponse invalidates the results of a research project
The following is an example of a ____. Many people are using dry-cleaning less because of improved wash-and-wear clothes. How do you feel wash-and-wear clothes have affected your use of dry-cleaning facilities in the past 2-4 years? ____ Use Less ____ No Change ____ Use More
Leading question
What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"
Leading question
Which of the following is FALSE?
The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude is not unusual before asking the specific questions of the respondent.
Which of the following is TRUE?
The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail.
Which of the following is NOT true about the randomized-response model?
The probability of the sensitive question asked is not known.
Which of the following statements does NOT describe an advantage of physically smaller, over larger, questionnaires?
They sometimes appear cluttered.
Which of the following about questionnaire design is TRUE?
When designing questionnaires, the researcher should expect to do a good deal of iteration and looping among the steps
Which of the following is TRUE?
a, b, and c
When designing questionnaires, hypotheses can be used:
a, b, and c.
Which of the following is TRUE?
a, b, and c.
The question, "Do you exercise often? seldom? sometimes?" is:
ambiguous.
The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it:
asks respondents for specifics when only generalities are likely to be remembered.
A question that is not clearly framed to provide respondents all the possible implications of a situation may lead to
assumed consequences
The question in a restaurant survey, "What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n):
double-barreled question
The statement "Do you believe wholesalers or retailers are responsible for the high cost of meat in supermarkets today" is an example of a(n) ____ question.
double-barreled question
A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort. He knows that this is not vital to his present research purpose. He should:
forget it
A recruiting script is a(n):
introduction to a questionnaire.
Please indicate your opinion on congressional spending and tax reform." This question:
is double-barreled.
The problem with using the following words: "like", "for example" in a question is:
it is used to introduce an example and the choice of an example influences response.
The following is an example of a(n) ____ Do you think gun control legislation is an effective way to end the senseless slaughter rampant in the inner cities? Yes ____ No ____
leading question.
An interviewer gives the respondent very subtle cues such as saying "yes" and nodding his head to statements with which the interviewer agrees. This is an example of:
leading the respondent.
A question that cues the respondent to the desired answer is:
leading.
Branching questions are less appropriate with
mail questionnaires.
The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for:
mail questionnaires.
The most versatile type of question format used by researchers is the:
open-ended question
In any study there should be two pretests, the first should be conducted by ____ and the second by
personal interview, the planned method of administration
A researcher who is investigating why consumers' tastes in cars are changing has developed lengthy attitude and motivation scales and several open-ended questions. She should use:
personal interviews.
Order bias" refers to the:
potential for responses to be affected by the sequence in which the alternatives are presented.
If you were told that a young monk was rebuffed by his superior when he asked if he could "smoke while he prayed." A friend advised the monk to ask the question a different way: "May I pray while I smoke?" This illustrates that:
questions may be worded so that the response is biased by the question itself.
A questionnaire using quality paper and printing techniques:
reflects the importance of the study.
Item nonresponse refers to
respondent refusing to answer a question
The first step in designing a questionnaire is to:
specify what information will be sought.
The "funnel approach" refers to
successively narrowing the focus of related questions
In determining the type of questionnaire and the method of administration the researcher need not specify:
the method of statistical analysis to be used.
A split-ballot refers to:
the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias.
The respondent's "frame of reference" refers to the:
viewpoint a respondent adopts when answering a question.