chapter 9 & 10 social media quiz
Which of the following is NOT true about Social media platforms?
* wrong - not they post with the intent to create first time customer
On this platform, content consumption is accelerated even more because most content is visual rather than verbal
* wrong- not snapchat
According to your text book which of the following is not true of the algorithm that Facebook uses?
- facebook users are more likely to see content from friends than from companies - when it comes to posting most recent posts are given priority over older posts - when it comes to content type, video gets priority over images which gets priority over text - a piece of content that has high engagement will be shown to more users
Posting on a company's social media profiles can improve company profit by
-improving SEO and thereby facilitating first-time customer purchases -facilitating purchases from first-time customers -increasing loyalty of past and current customers
When using Twitter a user is limited to __________number of characters?
280
B2B must pay to be on the social media platforms like Pinterest, Linked in, Twitter etc.
false
Social media platforms are not intent on creating first time customers
false
The vast majority of content consumption on Facebook from brands occurs
in the news feed
The largest social media platform oriented toward professional networking is___________
What is the purpose of hashtags?
make posts (tweets) searchable
Instagram can be a top social platform for generating first-time customers even though it has a huge downside in that
posts cannot include links to external content
In addition to posts from friends and paid-for advertisements, what other two types of content are found in a Facebook News Feed (though with much lower frequency)?
posts from liked pages and actions from friends
Because videos on YouTube are not owned by Youtube but are owned by the creator, the creator gets to control the advertising around his/ her videos
true
Pinterest users are overwelmingly female
true
Social Media followings do not necessarily transfer in huge Revenues
true
