Chapter 9 Quiz
Analytical CRM includes applications that ________.
Analyze customer data for improving business performance
Enterprise applications have drawbacks mainly because they ________.
Are very expensive to purchase and implement
When demand for a product mistakenly gets distorted as it passes across the supply chain, it is called a ________.
Bullwhip effect
Some ERP vendors include in-memory-computing technology that provides ________ tools for ad hoc analysis, what-if scenario analysis, and machine learning that analyzes very large data sets.
Business intelligence
How do information systems support the activities in a supply chain?
By reducing inventory levels
Customer relationship management primarily includes ________.
Capturing and integrating customer data
An example of ________ includes someone taking out a loan and then being sold a checking account as well.
Cross-selling
Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called ________.
Customer lifetime value
Some say that a firm's most valuable asset is its ________.
Customer relationships
Which of the following is NOT a challenge to the implementation of an ERP?
Dramatic reductions in inventory costs and order to delivery time
A(n) ________ makes values from a central database available for applications that support all of an organization's internal business activities.
Enterprise resource planning (ERP) system
SAP is the best-selling ________.
Enterprise software
In an enterprise system, the integrated software modules that focus on cash management and forecasting are related to ________.
Finance and accounting
In an enterprise system, the integrated software modules that focus on labor costs and job skills are related to ________.
Human resources
In an enterprise system, the integrated software modules that focus on production capacity are related to ________.
Manufacturing and production
Customer relationship management applications that track campaign data are related to the ________ aspect of customer relationships.
Marketing
A supply chain management system using a(n) ________ model bases production schedules on actual customer orders.
Pull-based
If a company produces a custom-made automobile only after a customer has placed an order, it is an example of a(n) ________ production model.
Pull-based
A supply chain management system using a(n) ________ model bases production schedules on forecasts.
Push-based
Managers often maintain a(n) ________ as a buffer during unforeseen events.
Safety Stock
Customer relationship management applications that track Web sales and retail store sales are related to the ________ aspect of customer relationships.
Sales
In an enterprise system, the integrated software modules that focus on return requests are related to ________.
Sales and marketing
Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships.
Service
ncorporating applications that allow customers to chat with one another about company products is an example of ________.
Social CRM
A ________ chain is a network of organizations for obtaining raw materials.
Supply