Chapter 9- Social Computing
employee education
A large percentage of the time and expense of ___ and learning management can be minimized by utilizing e-learning and interactive social learning tools.
Web 2.0
A loose collection of information technologies and applications, plus the websites that use them.
social graph
A map of all relevant links or connections for one member of a social network.
B. networking
Job coaches recommend spending most of your time ___ to get a job. A. talking to headhunters B. networking C. educating yourself D. online
B. intelligence
Social ____ is the monitoring, collection, and analysis of socially generated data to make strategic decisions. A.data B. intelligence C. wisdom D. knowledge
customers
Social computing provides many opportunities for businesses to respond to ___ quickly and appropriately.
True
T or F: Collaborative consumption allows strangers to make connections through peer-to-peer sharing.
False
T or F: Human Resource departments only use social computing applications for recruiting purposes.
False
T or F: Social computing forces companies to deal with customers reactively as opposed to proactively.
True
T or F: Social computing fosters close customer relationships.
C. 20-80; 20; 80
The ___ rule of thumb is that ____ percent of individuals contribute ____ percent of the content. A. 40-6-; 40; 60 B. 60-40; 60; 40 C. 20-80; 20; 80 D. 80-20; 80, 20
C. 1.0
The key developments of WEB ____ were the creation of websites and the commercialization of the web. A. 3.0 B. 4.0 C. 1.0 D. 2.0
social intelligence
The monitoring, collection, and analysis of socially generated data and the resultant strategic decisions.
False
True or False: The only risk companies face when using social commerce is that customers may post negative feedback.
D. tags
___ allow users to place information in multiple, overlapping associations rather than in rigid categories. A. web services B. mashups C. Wikis D. tags
D. Twitter
___ is an example of microblogging. A. facebook B. RSS C. UWB D. Twitter
D. RSS
____ allows anyone to syndicate any content to anyone who has an interest in subscribing in it. A. blogging B. UWB C. RFID D. RSS
C. Conversational
____ marketing is when companies use social computing tools. A. Viral B. Filter C. Conversational D. Traditional
social marketplaces
act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.
social networking
activities performed using social software tools (e.g., blogging) allows convenient connections to those of similar interest.
Really Simple Syndication (RSS)
allows anyone to syndicate (publish) his or her blog, or any other content, to anyone who has an interest in subscribing to it. When changes to the content are made, subscribers receive a notification of the changes and an idea of what the new content contains. Subscribers can then click on a link that will take them to the full text of the new content.
collaborative consumption
an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.
social commerce to vendors
an test new products and ideas quickly and inexpensively; learn much about their customers; identify problems quickly and alleviate anger; learn from customers' experiences with rapid feedback; increase sales when customers discuss products positively on social networking sites; create better marketing campaigns and brand awareness; use low-cost user-generated content, for example, in marketing campaigns; get free advertising through viral marketing; identify influential brand advocates and reward them. (benefits of social commerce to whom?)
microblogging
form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them. ex: Twitter
social computing
has vastly altered both the expectations of customers and the capabilities of corporations in the area of customer relationship management
onboarding
how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
Web 2.0
loose collection of information technologies and applications, plus the websites that use them. These websites enrich the user experience by encouraging user participation, social interaction, and collaboration
social shopping
method of electronic commerce that takes all of the key aspects of social networks—friends, groups, voting, comments, discussions, reviews, and others—and focuses them on shopping -helps shoppers connect with one another based on tastes, location, age, gender, and other selected attributes.
social marketplaces
online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. helps members market their own creations
weblog (blog)
personal website, open to the public, in which the site creator expresses his or her feelings and opinions with a series of chronological entries.
blog
personal website, open to the public, in which the site creator expresses his or her feelings or opinions through a series of chronological entries.
social computing
provides many opportunities for businesses to do just that, thereby offering businesses the opportunity to turn disgruntled customers into champions for the firm.
Geotagging
tagging information on maps
social commerce
the delivery of electronic commerce activities and transactions through social computing. supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities. -dividuals can collaborate online, obtain advice from trusted individuals, and find and purchase goods and services.
-has more than 500 million registered members. -success comes from its ability to accurately identify its market segment. The company's automated approach does not lend itself well to the upper tier of the job market -targets the vast sweet spot between these two extremes, helping to fill high-skill jobs that pay anywhere from $50,000 to $250,000 or more per year.
collaborative consumption
-positive environmental impacts. - beneficial for part-time workers, young people such as students, the unemployed, stay-at-home parents, and retired persons. The model allows people to share their underused assets and earn income. these are benefits of what?
collaborative consumption
An economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.
benefits of social commerce to businesses
Can test new products and ideas quickly and inexpensively •Learn a lot about their customers •Identify problems quickly and alleviate customer anger •Learn about customers' experiences through rapid feedback •Increase sales when customers discuss products positively on social networking sites •Create more effective marketing campaigns and brand awareness •Use low-cost user-generated content, for example, in marketing campaigns •Obtain free advertising through viral marketing •Identify and reward influential brand advocates
C.
Customers using social commerce benefit from _____________. A. none of these B. greater privacy C.faster responders from vendors D. unbiased opinions on products
B. conversational marketing
In order to get feedback from customers, some companies make use of social computing tools providing feedback via blogs, wikis, online forums and social network sites. This is known as: A. peer to peer shopping B. conversational marketing C. mashing D. social advertising
D. eBay
On the web, the first peer-to-peer model was ___ A. Airbnb B. Craiglist C. Zipcar D. eBay
creation of websites and commercialization of the Web
The two key developments of Web 1.0 were what?
building relationships with employees
What is the best strategy to encourage, enable, and promote employment?
mashup
a website that takes different content from a number of other websites and mixes them together to create a new kind of content.
social advertising
advertising formats that employ the social context of the user viewing the ad.
social commerce to customers
better and faster vendors' response to complaints; customers can assist other customers; customers' expectations can be met more fully and quickly; customers can easily search, link, chat, and buy while staying in the social network's page. (these are benefits of social commerce to whom?)
empowered customers
customers know how to use the wisdom and power of crowds and communities to their benefit. These customers choose how they interact with companies and brands, and they have elevated expectations. (what type of customers are these?)
Really Simple Syndication (RSS)
feature that allows you to receive the information you want (customized information), when you want it, without having to surf thousands of websites.
microblogging
form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them.
conversational marketing
social computing tools to obtain feedback from customers.
social intelligence
useful for examining relationships and work patterns of individuals and groups and for discovering people and expertise.
wiki
website made up entirely of content posted by users.
benefits of social commerce to customers
•Better and faster vendor responses to complaints, because customers can air their complaints in public (on Twitter, Facebook, YouTube) •Customers can assist other customers (e.g., in online forums). •Customers' expectations can be met more fully and quickly. •Customers can easily search, link, chat, and buy while staying on a social network's page.
risks of social computing
information security concerns; invasion of privacy; violation of intellectual property and copyright; employees' reluctance to participate; data leakage of personal information or corporate strategic information; poor or biased quality of users' generated content; cyberbullying/cyberstalking and employee harassment. these are risks of what?