Chapter Six

Physical Distribution

As key link between the business and its customer, it contains the activites to help ensure the exact amount of product is delivered to the correct address at the agreed time.

Distribution

Determining the best ways for customers to locate,obtain,and use the products and services of an organization. Involves moving the product each step from the deign idea to the consumer.

Indirect Channel

Intermediaries are inserted between the producer and consumers and perform numerous channel functions.

Supply Chain Management

Involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

Channels of Distribution

Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.

Emotional Buying Decisions

Purchase decisions based on the desire to have a specific product or service.

Telemarketing

Seller calls on telephone to sell goods or services.

Visual Marketing

Selling product by appealing to the visual sense.

Rational Buying Decisions

a choice made in an organized, logical manner.

Direct Channel

a distribution channel in which producers sell directly to consumers.

Public Relations

any activity designed to create a favorable image of a business, its products, or its policies.

Personal Selling

Any form of direct contact between a salesperson and a customer.

Publicity

Any unpaid form of nonpersonal presentation of ideas, goods, or services.

Rebate

A cash refund given for the purchase of a product during a specific period.

Press Release

A document offering an official comment or position.

Advertising

A paid form of communication sent out by a business about a product or service.

Sales Promotion

A plan which provides inducements to potential purchasers of products and/or services.