CIS 450 2
"Linden Dollars, created for use in Second Life, are an example of: "
Virtual currency
All of the following are limitations of the existing online credit card payment system except:
Cost to consumers
The annual maintenance cost for a website is typically much lower than its development cost.
False
The concept of ?customer satisfaction? is broader than the concept of ?customer experience?.
False
The web server software used has a significant impact on how a website?s web pages look on a user?s computer.
False
All of the following statements about PKI are true except:
PKI guarantees that the verifying computer of the merchant is secure.
All of the following are used for authentication except:
Packet filters
"For a website that has 1 million visitors a month, and where, on average, a visitor makes five page requests per visit, there will be ________ entries in the transaction log each month."
5 million
The percentage of all email that is spam averaged around ____% in 2016.
53
The Data Encryption Standard uses a(n) ________-bit key.
56
Around ______% of households in the United State have broadband access to the Internet.
75
Online buyers constitute approximately _____% of the online internet audience.
77
All of the following experienced high-profile data breaches in 2015 except:
Amazon
Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.
FALSE
Which of the following would you use as a framework for working with your company's big data sets?
Hadoop
Which of the following search engine algorithm updates enables Google?s search engine to evaluate an entire sentence rather than just a keyword?
Hummingbird
Which dimensions of security is spoofing a threat to?
Integrity and authenticity
The overall rate of online credit card fraud is ________ of all online card transactions.
Less than 1%
The incremental cost of building the next unit of a good is called the:
Marginal cost
All of the following are among those most frequently affected by ad-blocking except:
Online retailers
MySQL is which of the following?
Open source database software
Conversion rate is a measure of the:
Percentage of visitors who become customers.
Acquisition rate is a measure of the:
Percentage of visitors who indicate an interest in a site?s products by registering or visiting a product?s pages
Automatically redirecting a web link to a different address is an example of:
Pharming
Confidentiality is sometimes confused with:
Privacy
Which of the following types of application server monitors and controls access to a main web server and implements firewall protection
Proxy server
All of the following statements about public key cryptography are true except:
Public key cryptography ensures authentication of the sender
Django is based on which of the following?
Python
Which of the following statements about responsive web design (RWD) is not true?
RWD works best for sites that have complex functionality
All of the following are steps one can take to the right-size a website?s hardware platform and meet demands for service except:
Replacing static pages with dynamically generated pages.
Which of the following industries accounts for the highest percentage of spending on online advertising?
Retail
Which of the following forms of online advertising is expected to grow the fastest between 2016 and 2020?
Rich media
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
Targeted banner ads
Which of the following statements is not true?
The Cybersecurity information sharing act was strongly supported by most large technology companies and privacy advocates.
Which of the following is an example of a CMS?
WordPress
The term stateless refers to the fact that:
the server does not have to maintain an ongoing dedicated interaction with the client computer.
Offline media is typically used for all of the following marketing activities except:
Conversation
Which of the following is not one of the main stages of the online purchasing process?
Conversation
The primary way a website personalizes the content presented to a visitor is through the use of:
Cookies
Which of the following is not a major trend in e-commerce payments in 2016-2017?
Mobile retail payment volume decreases
All of the following are website design features that annoy customers except:
Multi-browser functionality
Which of the following statements about native advertising is not true?
Native advertising is a new form of advertising found only online.
Hits are a measure of the:
Number of HTTP requests
Impressions are a measure of the:
Number of times an ad is served.
Google introduced ____ to its search algorithm to weed out low-quality sites from search results
Panda
Symmetric key cryptography is also known as:
Secret key cryptography
Which of the following statements about the internet?s impact on marketing is not true?
The internet has decreased the impact of brands.
"A Trojan horse appears to be benign, but then does something other than expected."
True
"Prior to the development of e-commerce, websites primarily delivered static HTML pages."
True
All of the following are important factors in search engine optimization except:
Adhering to privacy policies
All of the following offer website building tools except:
Apache
All of the following statements about Apple Pay are true except which of the following?
Apple Pay is subject to recent regulations issued by the Bureau of Consumer Financial Protection applicable to FRP transactions.
"Which of the following measures the percentage of customers who purchase once, but never return within a year?"
Attrition rate
All of the following are prominent hacktivist groups except:
Avid life
"The process of comparing a websites with that of its competitors in terms of response speed, quality of layout, and design is known as:"
Benchmarking
All of the following are examples of social/mobile peer-to-peer payment systems except:
Bill Me Later
A fingerprint scan is an example of which of the following?
Biometrics
An intrusion detection system can perform all of the following functions except:
Blocking suspicious activity
Which of the following measures the percentage of e-mails that could not be delivered?
Bounce-back rate
Which of the following measures the percentage of emails that could not be delivered?
Bounce-back rate
Which of the following statements about mobile websites is not true?
"Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network."
Purchasing an online ad on a CPA basis means that the advertiser:
"pays only for those users who perform a specific action, such as registering, purchasing, etc."
View-through rate measures the ____ response rate to an ad.
30-day
"When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?"
8
Which of the following statements is not true?
A VPN uses a dedicated secure line
All of the following are basic functionality provided by web servers except:
A shopping cart
________ is not an example of malicious code.
A sniffer
A web beacon is:
A tiny graphics file embedded in an e-mail or web page.
Which of the following verifies that the business objectives of the system as originally conceived are in fact working
Acceptance testing
Which of the following statements about CAN-SPAM is not true?
CAN-SPAM prohibits unsolicited e-mail (spam).
Which of the following technologies is used to separate the design and presentation of content from the content creation process?
CMS
Django follows the ________ programming principle.
DRY
Which of the following online advertising formats involved the least amount of spending in 2016?
"Consumers choose online channels (e.g., e-mail) primarily due to social media influence."
FALSE
An ad is considered viewable if half of the ad can be viewed for at least five consecutive seconds.
FALSE
Dynamic page generation increases menu costs.
FALSE
Phishing attacks rely on browser parasites.
FALSE
The highest amount of online advertising spending is for online video ads.
FALSE
The majority of online shoppers find vendors by clicking on display ads.
FALSE
Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.
FALSE
All of the following are methods of securing channels of communication except:
FTP
Vishing attacks exploit SMS messages.
False
Which of the following is not a main factor in determining the overall demand on an e-commerce site?
File sizes of web pages being served
A ________ is a hardware or software component that acts as a filter to prevent unwanted packets from entering a network.
Firewall
Which of the following is not a primary source of ad fraud?
Native advertising that is displayed on a social media site.
Which form of testing compares a control page with one that is very different?
New concept test
Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
Nielsen ratings
All of the following are ?traditional? online marketing tools except:
Social marketing
Which of the following is not a practice that degrades the results and usefulness of search engines?
Social search
Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:
Spyware
Which of the following measures the average length of stay at a website?
Stickiness
"Typically, the more security measures added to an e-commerce site, the slower and more difficult it becomes to use."
TRUE
A worm does not need to be activated by a user for it to replicate itself.
TRUE
Evidence suggests real-time customer chat increases the dollar value of transactions.
TRUE
Exploit kits are often rented or sold as a commercial product.
TRUE
Research shows that the two most important factors shaping the decision to purchase online are utility and trust.
TRUE
The SDLC methodology that can be used to create an e-commerce website has five major steps.
TRUE
Recency refers to the:
Time elapsed since the last visit made by a customer.
"When developing an e-commerce presence, it is important to understand that the business must deive technology decisions, not reverse "
True
Apple Pay uses near field communication (NFC) chips.
True
Consumers tend to look at native ads more frequently than display ads.
True
CryptoLocker is an example of ransom ware.
True
Mobile web apps are typically built using HTML5 and Java.
True
Research has found that most ad impressions served across display advertising platforms are not viewable.
True
SLS/TLS cannot provide irrefutability.
True
Transaction logs are built into web server software.
True
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
Universal standards
Creating multiple variations of information goods and selling these the different market segments at different prices is called:
Versioning
What are the two most important management challenges in building a successful e-commerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
"In order from beginning to end, the major steps in the SDLC are:"
systems analysis/planning; systems design; building the system; testing; and implementation.
Next generation firewalls provide all of the following except:
the ability to automatically update applications with security patches
Which of the following is an example of an online privacy violation?
your online purchasing history being sold to other merchants without your consent
"In modeling online consumer behavior, the concept of ""consumer skills"" refers to the:"
knowledge consumers have about how to conduct online transactions.
________ help you engage your customers in a conversation
on-site blogs
_____ is an industry-standard database query and manipulation language.
SQL
Google?s AdSense is an example of which of the following?
Context advertising
"A _____ is a repository of customer information that records all of the contracts a customer has with a firm, and generates a customer profile that is available to appropriate individuals in the firm. "
CRM system
Advantages of dynamic page generation include all of the following except:
Client-side execution of programming
Which of the following is the most important tool in establishing a relationship with the customer?
Company website
Which of the following is the most meaningful metric for video ads?
Completion rate
"Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers? real-time behavior to be gathered and analyzed?"
Information density
Which of the following is based on the idea of complete price transparency in a perfect information marketplace?
The Law of One Price
All of the following statements about cookies are true except:
The data typically stored in cookies includes a unique ID and email address
