CIS 450 Ch. 4

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

False

Which of the following is not a main factor in determining the overall demand on an e-commerce site? a. file sizes of web pages being served b. number of simultaneous users in peak periods c. speed of legacy applications that are needed to supply data to web pages. d. whether content is dynamic or static

a. file sizes of web pages being served

Building which of the following is the most expensive path to creating a mobile presence? a. native app b. mobile website c. hybrid HTTP d. mobile web app

a. native app

Which of the following types of application server monitors and controls access to a main web server and implements firewall protection? a. Proxy server b. List server c. groupware server d. mail server

a. proxy server

Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders? a. two-tier architecture b. single-tier architecture c. three-tier architecture d. multi-tier architecture

a. two-tier architecture

Which of the following statements about responsive web design (RWD) is not true? a. RWD can be costly b. RWD works best for sites that have a complex functionality c. TWD makes it possible to design a website that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed d. RWD tools include HTML5 and CSS3

b. RWD works best for sites that have complex functionality

________ typically include a data flow diagram to describe the flow of information for an e-commerce site a. Co-location plans b. logical designs c. physical designs d. testing plans

b. logical designs

MySQL is which of the following? a. scripting language embedded in HTML documents b. open source database software c. website analytics software d. web server software

b. open source software

Which of the following details the actual hardware components to be used in a system? a. system functionalities plan b. physical design c. logical design d. architecture plan

b. physical design

All of the following are simple steps for optimizing web page content that can reduce response times except: a. avoiding unnecessary links to other pages on the site b. segmenting computer servers to perform dedicated functions c. reducing unnecessary HTML comments d. using more efficient graphics.

b. segmenting computer servers to perform dedicated functions.

The term stateless refers to: a. web servers may maintain multiple instances of server software to handle requests b. the server does not have to maintain an ongoing dedicated interaction with the client computer. c. system performance degrades as more simultaneous users require service d. no one government entity controls the Internet

b. the server does not have to maintain an ongoing dedicated interaction with the client computer.

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

8

_______ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser: a. ActiveX b. VBScript c. JavaScript d. ColdFusion

c. JavaScript

All of the following are major players in hosting/co-location/cloud services except: a. GoDaddy b. Rackspace c. WordPress d. CenturyLink

c. WordPress

Most of the time required to maintain an e-commerce site is spent on: a. responding to emergency situations b. changes in reports, data files, and links to backend databases c. general administration and making changes and enhancements to the system. d. debugging code

c. general administration and making changes and enhancements to the system.

All of the following are website design feature that annoy customers except: a. pop-under ads b. splash pages c. multi-browser functionality d. slow-loading pages

c. multi-browser functionality

Which of the following technologies is used to separate the design and presentation of content from the content creation process? a. shopping cart b. proxy server c. CGI d. CMS

d. CMS

Which of the following statements about mobile websites is not true? a. Most large firms today have mobile websites b. Mobile websites run on a firm's servers, just like a traditional website c. Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL. d. Generally, mobile websites operate more quickly than traditional websites veiwed on a desktop bomputer connected to a broadband office network.

d. Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network.

Which of the following cannot be used to retrieve objects from a database? a. CGI b. JSP c. ASP d. HTML

d. HTML

Which of the following verifies that the business objectives of the system as originally conceived are in fact working? a. system testing b. implementation testing c. unit testing d. acceptance testing

d. acceptance testing

All of the following are methods of improving the processing architecture of a website except: a. optimizing the database schema b. optimizing ASP code c. separating static content from dynamic content d. adding web servers

d. adding web servers

Advantages of dynamic page generation include all the following except: a. market segmentation b. lowered menu costs c. nearly cost-free price discrimination d. client-side execution of programming

d. client-side execution of programming

Which system functionality must your website have in order to be able to personalize or customize a product for a client? a. a site tracking and reporting system b. an ad server c. an inventory management system d. customer on-site tracking

d. customer on-site tracking

What are the two most important management challenges in building a successful e-commerce presence? a. building a team with the right skill sets and closely managing the development process b. identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site c. having an accurate understanding of your business environment and an achievable business plan d. developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

d. developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives.

All of the following are basic functionality provided by e-commerce merchant server software except: a. shopping cart b. credit card processing c. a product catalog d. marketing analytics

d. marketing analytics

Beginning the e-commerce development process with a mobile pressence rather than a desktop website is referred to as which of the following? a. AWD b. RWD c. RESS d. mobile first design

d. mobile first design

______ help you engage your customers in a conversation: a. Product databases b. shopping carts c. site tracking and reporting systems d. on-site blogs

d. on-site blogs

Which form of testing compares a control page with one that is very different?

new concept test

Which of the following is not one of the basic business objectives for an e-commerce site?

optimize system architecture

Which of the following involves testing a site program's modules one at a time?

unit testing

Ruby on Rails is based on which of the following philosophies?

CoC

Which of the following types of sites typically needs a high percentage of secure pages?

Trading

A list server can be used to manage emial marketing campaigns.

True

A native app is one designed to specifically operate using a mobile device's hardware and operating system

True

Apache web server software works with Linux and Unix operating systems.

True

Mobile web apps are typically built using HTML5 and Java

True

PHP is an open source, general purpose scripting language that is most frequently used in server-side web applications to generate dynamic web page content

True

Prior to the development of e-commerce, websites primarily delivered static HTML pages.

True

Two-tier architecture typically includes a web server and a database server.

True

When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.

True

______ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and the server: a. CGI b. JavaScript c. ColdFusion d. VBScript

a. CGI

________ are the types of information systems capabilities needed to meet business objectives. a. System functionalities b. Physical design specifications c. Information requirements d. System design specifications

a. System functionalities

A template test is a form of which type of testing: a. system testing b. A/B testing c. acceptance testing d. unit testing

b. A/B testing

Which of the following is the most commonly used server-side scripting language? a. Django b. PHP c. Perl d. Ruby on Rails

b. PHP

Dynamic page generation increases menu costs.

False

Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.

False

The web server software used has a significant impact on how a website's web pages look on a user's computer.

False

The web server software used has a signifigant impact on how a website's web pages look on a user's computer.

False

Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.

False

All of the following might be part of a website's middle-tier layer except:

Legacy corporate applications

Which of the following is not part of the LAMP open source web development model?

Microsoft IIS

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

ODBC

Django follows the ______ programming principle: a. DRY b. WYSIWYG c. CoC d. LAMP

a. DRY

Which of the following is an example of a CMS? a. WordPress b. Dreamweaver CC c. Webtrands Analytics d. Apache

a. WordPress

All of the following are basic functionality provided by web servers except: a. a shopping cart b. site management tools c. data capture tools d. security services

a. a shopping cart

All of the following are key design principles of responsive web design except: a. coding by convention b. flexible grid-based layouts c. media queries d. flexible images and media

a. coding by convention

Offline media is typically used for all of the following marketing activities except: a. branding b. conversation c. education d. exposure

b. conversation

Which of the following would you use to verify that links on web pages are valid? a. data capture tools b. HTTP c. FTP d. site management tools

d. site management tools

In order from beginning to end, the major steps in the SDLC are: a. systems design; testing; building the system; and implementation. b. systems analysis/planning; implementation; building the system; and testing. c. systems analysis/planning; systems design; building the system; implementation; and testing. d. systems analysis/planning; systems design; building the system; testing; and implementation.

d. systems analysis/planning; systems design; building the system; testing; and implementation

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site that is optimized for the device?

AWD

All of the following are important factors in search engine optimization except:

Adhering to privacy policies

The primary way a website personalizes the content presented to a visitor is through the use of: a. cookies b. accessibility rules c. privacy policies d. site management tools.

a. cookies

All of the following offer website building tools except:

Apache

Two main components of a systems design?

Logical design and Physical design