CIS 450 - Exam 3 - Chapter 9
False
About 90% of Internet users in the United States are now online buyers - T/F
building sophisticated order entry and fulfillment systems.
All of the following are challenges for catalog merchants except:
high cost structures.
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
power of customers
All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
Tumblr
All of the following have launched trials of Buy buttons except:
financial services
All of the following services require extensive personalization except:
Amazon failed to show a profit in 2015.
All of the following statements about Amazon are true except:
the MOTO sector is also referred to as the specialty store sector.
All of the following statements about the MOTO sector are true except:
the Internet has dramatically changed the insurance industry's value chain
All of the following statements about the online insurance industry are true except:
the growth of the cellular phone industry.
All of the following were factors that precipitated the growth of MOTO except:
new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business
All of the following were parts of the vision during the early days of e-commerce except the belief that:
True
Almost all recruiting professionals now use social networks in the recruiting process - T/F
False
Big data plays an important role in predictive marketing - T/F
77%
In 2016, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?
True
In 2016, the number of online buyers was over 175 million - T/F
account aggregation
In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website.
80
In the United States, the service sector accounts for approximately _____% of the United States GDP
True
Naturebox is an example of a subscription-based retail revenue model - T/F
True
On-demand service companies collect a fee from both sellers and buyers who use the platform - T/F
hands-on services
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
term life insurance
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?
online retail sales
The MOTO sector of the retail industry is most like the ________ sector.
True
The existence of substitute products is a key industry strategic factor - T/F
1,000
Approximately ________ retailers generate 90% of all retail e-commerce sales.
working capital
For a quick check of a firm's short-term financial health, examine its:
divided by net sales revenues
Gross margin is defined as gross profit:
building and maintaining physical stores
Virtual merchants face potentially large costs for all of the following except:
earnings before income taxes, depreciation, and amortization (EBITDA)
What is another name for pro forma earnings?
Much of the value in services is based on the collection, storage, and exchange of information.
Which of the following best explains why the service sector is a natural avenue for e-commerce?
apparel and accessories
Which of the following categories generates the highest percentage of online retail revenue?
Walmart
Which of the following had the highest online sales revenue in 2015?
Yelp
Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
virtual merchants
Which of the following has the highest share of online retail sales?
omni-channel merchants
Which of the following has the second-highest share of online retail sales?
Birchbox
Which of the following is a subscription-based retailer using predictive marketing and Big Data?
The number of online buyers begins to plateau.
Which of the following is not a major trend in online retail for 2016-2017?
an accountant
Which of the following is not an example of a transaction broker?
Dell
Which of the following is not an example of a virtual merchant?
the cost of products being sold
Which of the following is not categorized as an operating expense?
On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.
Which of the following is not true about on-demand service firms?
balance sheet
Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?
More people use a tablet for mobile banking than a mobile phone.
Which of the following statements about online banking is not true?
Most of the revenue in this category is generated from the sales of automobiles.
Which of the following statements is not true about the automobile and automobile parts and accessories online retail category?
SimplyHired
Which of these job recruitment sites is not a job listing aggregator?
Airbnb
________ is an on-demand service company focused on lodging.
Net margin
________ measures the percentage of sales revenue a firm retains after all expenses are deducted from gross revenues.
False
Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis - T/F
one year
Current liabilities are debts of the firm that will be due within:
True
More than 50% of the adult U.S. population use online banking - T/F
False
Online retail constitutes about 20% of the total retail market today - T/F
True
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade - T/F
False
Personal consumption of retail goods and services accounts for over 75% of total gross domestic product - T/F
cost of sales
The lower the ________ compared to revenue, the higher the gross profit.
True
The major impact of Internet real estate sites is in influencing offline decisions - T/F
False
The online mortgage industry has transformed the process of obtaining a mortgage - T/F
making products prior to orders being received based on estimated demand.
The term supply-push refers to:
