CIS Test 1
A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n)
Angel Investor
The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:
Benchmarking
Which of the following is an example of C2C e-commerce? -Amazon -Groupon -Go2Paper -Craigslist
Craigslist
Which system functionality must your website have to be able to personalize or customize a product for a client?
Customer On-site tracking
New technologies that are at the core of a change in the way business is done are referred to as
Disruptive technologies
All of the following would be considered a direct competitor of Priceline except: -Expedi -ESPN -Travelocity -Orbitz
ESPN
What was the 1st service that the National Kidney Registry migrate to Rackspace?
Which of the following is an example of social e-commerce? -Amazon -Wikipedia -eBay -Facebook
A value proposition defines how a company's product or service will generate revenue for the firm. T or F?
False
In the subscription revenue model, a company generates income from the placement of ads. T or F?
False
On-demand service companies are characterized by the free sharing of resources between the company and consumers. T orF?
False
Price transparency refers to the ease with which consumers can find out what merchants pay for products. T or F?
False
When developing an e-commerce presence, it is important to understand that the technology must drive the business, not the reverse. T or F?
False
e-Commerce enjoys the ability to have no boundaries with regard to Geography, Language and Currency. We call this it's ability to have
Global Reach
Which of the following organizations is NOT one of the largest cloud computing providers mentioned in the Video? -IBM -GoDaddy -Google -Amazon -Microsoft
GoDaddy
Outsourcing
Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as
The feature of e-commerce technology that focuses on User Engagement and Involvement is called
Interactivity
IoT
Internet of Things
How did American Express use Twitter (according to the Video Case)?
Lets users turn tweets into savings on various types of electronic products and exclusive tickets to various destinations
________ is defined by company using its competitive advantage to gain in surrounding markets.
Leverage
Which of the following describes the basic web policy of large firms during the Invention period?
Maintain a basic, static website depicting the firms brand
HTML5
Markup language used for structuring and presenting Web page content
Which of the following helps you engage your customers in a conversation?
On site blog
P2P technology stands for
Peer to Peer
All of the following are examples of business-to-business (B2B) business models except: -e-procurement -portals -e-distributors -exchanges
Portals
Which of the following types of application server monitors and controls access to a main web server, and implements firewall protection?
Proxy Server
An example of a company using the content provider model is:
Rhapsody
Which of the following uses a subscription revenue model for books?
Scribd
Which of the following is used to process certificates and private/public key information?
Secure Sockets Layer/Transport Layer Security
Which of the following are Amazon's primary value propositions?
Selection and convenience
Which of the following would you use to verify that links on web pages are valid?
Site Management Tools
________ technologies are technologies that enable the incremental improvement of products and services.
Sustaining
________ are the types of information systems capabilities needed to meet business objectives.
System Functionalities
IPv4
The Internet Protocol version 4 is the dominant protocol for routing traffic on the Internet, specifying "to" and "from" addresses using a dotted decimal such as "122.45.255.0".
IPv6
The Internet Protocol version 6 provides a large number of new addresses to route Internet traffic, using "from" and "to" addresses written as colon-hexadecimal notation, such as "fe80::42:acff:feaa:1bf0".
DNS (Domain Name System)
The Internet's system for converting alphabetic names into numeric IP addresses.
Interactivity in the context of e-commerce provides which of the following functionalities?
The enabling of two-way communication between consumer and merchant
The financial services, travel services, and job placement services industries typically use the...
Transaction broker business model
TCP/IP
Transmission Control Protocol/Internet Protocol
A company's strong linkages with its customers increase switching costs. T or F?
True
An unappealing, non-function, slow or non-responsive website or app can potentially drive customers away. T or F?
True
Based on the research in the video, many on-demand companies tweak their business models in light of customer wants & needs in order to become more efficient in their processes. T or F?
True
Customers using Groupon's heavily discounted vouchers in nearby locations save time and money. T or F?
True
Dynamic page generation makes it easier to segment markets. T or F?
True
E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers and/or customers. T or F?
True
Merchants/businesses use GroupOn to help introduce new customers to their products or services. T or F?
True
Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior. T or F?
True
Rackspace has a strong reputation and boasts about security certificates that attest to their expertise in this area. T or F?
True
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon. T or F?
True
Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site. T or F?
True
A ________ marketplace supplies products and services of interest to particular industries.
Vertical
A(n) ______marketplace supplies products and services of interest to particular industries.
Vertical
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
Webrooming
Management Team
What kinds of experiences and background are important for the company's leaders to have?
competitive environment
What special advantages does your firm bring to the marketspace?
VolP
a communications protocol for transmitting telephone calls over a computer network, especially the internet
SDLC (Systems Development Life Cycle)
a methodology for understanding the business objectives of any system and designing an appropriate solution
Extranet
an intranet that allows limited access to a selected group of stakeholders, such as suppliers or customers
All of the following are examples of web 2.0 sites and applications except: -photo-sharing sites -auction sites -blogs -wikis
auction sites
Revenue Model
describes how the firm will earn revenue, generate profits, and produce a superior return on investment
E commerce
happens when an exchange of value occurs
Application Layer
includes protocols used to provide user services or exchange data
Privacy Policy
is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.
E-Commerce Enablers: The Gold Rush Model
make it easier to set up your e-commerce site will all the bells and whistles including payment gateways, templates, shopping carts
Options for outsourcing and data management today are what when compared to the past?
more plentiful
E business
refers to the digital enabling of transactions and processes within a firm, involving information systems under the control of the firm
How did Morton's steakhouse use Twitter (according to the video case)?
responded to a customer tweet and actually delivered their product at at specific airport the customer was located at
Internet Layer
responsible for addressing, packaging, and routing messages on the Internet
Network Interface Layer
responsible for placing packets on and receiving them from the network medium
Transport layer
responsible for providing communication with the application by acknowledging and sequencing the packets to and from the application
System
testing involves testing the site as a whole by the technical developers (aka programmers or Testers
Stress/Load/Performance
testing is the process of ramping up the number of simultaneous users on a website to verify it can handle the load or demand.
All of the following can be considered a precursor to e-commerce except:
the development of the smartphone
Cloud Computing
the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.
Which of the following best describes the early years of e-commerce?
they were a technological success but a mixed business success
Advantages of Online travel
•Offers a one stop, convenient, leisure and business travel experience •Travelers can find content, community, commerce, customer service, and much more •Efficient marketspace that brings customers and suppliers together in a low transaction cost environment
Market Strategy
"How do you plan to promote your products or services to attract your target audience?"
Market Opportunity
"What marketspace do you intend to serve and what is its size?"
Organizational Development
"What types of organizational structures within the firm are necessary to carry out the business plan?"
8 features of e-commerce technology
-Ubiquity -Marketspace -Global Reach -Universal Standards -Richness -Interactivity -Information Density -Personalization -Customization -Social Technology
TCP (Transmission Control Protocol)
-establishes connections among sending and receiving web computers - handles assembly of packets at point of transmission, and reassembly at receiving end
The needs and tools to create a successful website
-management -software -hardware architecture -design -telecommunications -Human Resources
Some examples in the video about how a customer might use the Internet on a typical morning include:
-work email checking/responding -purchasing items online -online banking -paying bills online -checking the status of pending deliveries
What % of the time did BloomThat discover that customers don't even see the delivery person for an item?
60%
Intranet
A private network that uses Internet technologies to share company information among employees.
FTP (File Transfer Protocol)
A protocol used to move files and folders over a network or the Internet.
EDI (electronic data interchange)
A set of standards for exchanging messages containing formatted data between computer applications.
________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce.
Application servers
The Internet was originally called the...
Arpanet
Competitive environment
Who else occupies your intended marketspace?
Value Proposition
Why should the customer buy from you?
All of the following are major players in hosting/co-location/cloud services except: -Verio -GoDaddy -Liquid Web -WordPress
WordPress
URL (Uniform Resource Locator)
_______ is the address of a Web page on the World Wide Web.
