Cognitive Dissonance

Cognitive Dissonance has 3 conditions that cause more post decision dissonance

-The more important the issue -The longer the agony -The least reversible

Cognitive Dissonance has 3 hypothesis

1.Selective exposure prevents dissonance 2. Post decision dissonance creates a need for reassurance 3. Justification for action induces a shift in attitude

Cognitive Dissonance. Selective exposure means:

Avoiding things we don't agree with

Cognitive Dissonance was developed by

Liam Festinger

Cognitive Dissonance is P/D

Prescriptive

Cognitive Dissonance claims that we can change our ___, not our ___.

We can change out BEHAVIOR, not our BELIEF

Cognitive Dissonance. Post decision dissonance is similar to ____ _____.

Buyer's remorse

Cognitive Dissonance. "Justification for action induces a shift in attitude" means

If I can change your behavior, you will self persuade

Cognitive Dissonance is a ______ Theory

Persuasive

Cognitive Dissonance is H/S

Scientific

Cognitive Dissonance definition

The distressing mental state caused by the inconsistency between how a person acts and what a person knows