Com 150 Midterm Drexel University

6 gimmicks to get people to go back to the movies

1) 3D 2) horror 3)violence 4)color 5) special effects 6)sex

3 things that helped papers grow in 1800's

1) Immigration 2) technological developments 3) Civil War

Why are college textbooks so expensive?

1) can not sell old editions (publishers make new editions to continue to make money) 2) Professors have to make books for their tenure 3) Students MUST buy them 4) Graphically intense

4 types of magazines in Golden Age

1) news 2) digests 3)ethnic 4) picture

Six characteristics of colonial press

1) news was old 2)papers published infrequently 3) slow to reach subscribers 4) limited by technology 5) usually partisan- argued for 1 point of view 6) expensive because of no advertising, could be $5 or $6 a year

We talked about 4 kinds of noise, explain

1) psychical noise- windy day on a cell phone 2)psychological noise- mental distractions 3) social noise- dialect 4) cultural noise- cultural differences

What 4 things made it difficult for magazines to get started?

1)economics of publishing made it hard to make money on magazines 2)expense for buyers 3)few people lived around so hard to reach an audience 4) postal service was underdeveloped

what was the original name for the internet?

ARPAnet

Magazines had a golden age, why?

After WW1 colorful glossy paper made money with national advertising big circulations

How was the Penny Press sold for a penny? What news did it have?

Could sell for a penny because it was supported by advertisements. Had a lot of sex and violence

How did Yellow Journalism start?

If you couldn't get a story, make one up. "Yellow Kid" comic

Explain Peter Zenger case in detail. what is seditious libel?

Lawyer Andrew Hamilton argued that Zenger published truths and should not be guilty. seditious: promoting disaffection with government libel: publishing untruths

How did movies attract upper class?

Movie palaces

What was muckraking? What media did it ecompass? Who named it? What did it mean?

an expose way of journalism magazines Theodore Rosevelt people who mucked horse shit

What was golden age of movies like?

clean and family oriented

what are syndicates?

crossword, comics, sudoku (entertainment section)

What are two ways to overcome when meanings don't match?

feedback principle and role taking principle

explain cultural imperialism

large more dominant media of Western Europe and US

Describe the basic model of human communication?

linear model of communication

who initially paid for and developed the internet? Why?

military, because they wanted alternative communication incase cold war turned hot

cycle of desensitization

movies competiting with tv, trying to top them with sex and violence

What's a nickelodeon? Who went?

movies for a nickel in urban areas in a store, immigrants went

What was Hayes Code? RESTRICTIONS?

movies had to be reviewed

What made golden age of newspapers?

no competition with other forms of media, thousands of newspapers

After Gutenberg, how did the church and crown feel?

not happy, they didn't want people having knowledge

walk through mass communication model (steps)

professional communications design and use media to disseminate messages WIDELY RAPIDLY and CONTINUSELY widely-something that is seen by many rapidly- today, instantaneously continusely-not one and done

Who was Benjamin Day? (his 2 contributions to Penny Press)

publisher of New York Sun first person to have newsboys and girls hired first salaried reporter

Who owns most papers today?

rich people

What did Marshall McLuhan predict?

that there would be a global village, referring to tv

why don't feedback and role play work in mass communication model?

too many people

what are wire services?

way newspapers got news faster from farther