COM 201 Quiz 1
Guttenberg
German printer credited with creating the first mechanical printing press in 1455
cultural convergence
beliefs/ culture sex in the city becomes wildly popular among female office workers in Thailand
newspaper chains
benefit: newyork times weakens local and community media
interpersonal
communication between two or more individuals, often in a small group, although it can involve communication between a live speaker and an audience
mass communication
communication to a large group or groups of people that remain largely unknown to the sender of the message
commercial forces
corporate decisions influence what we see or do not see
newspapers
daily, informing the public of of important events-yet they also have correlation and entertainment functions.
media content
digitization media are made into computer readable form
synchronous
happening right at the same time (radio)
types of communication
interpersonal/ mass, synchronous/asynchronous/ timeshift
correlation
media interpretation ascribing meaning to issues and events that helps individuals understand their roles within the larger society and culture
implications of convergence
media organizations, media content, media audience, attitude and values/ reputation and transparency
current issues with books
merges and consolidation, mixing with global media and entertainment
why is media literacy important?
new people to media should know the ins and outs of media
media audience
no longer passive, people can scope of what they consume
asynchronous
not happening at the same time (recorded video)
media organizations
oligopoly a few very large and powerful owners control an industry or a collections of related industries
surveillance
primarily the journalism function of mass communication, which provides information about processes, issues, events, and other departments in society
technological convergence
print, audio, video
POD print on demand
publication of single books or tiny print runs based on customer demand using largely automated, nontraditional book-printing methods such as color laser printer
timeshift
recording of an audio or video event for later visiting or viewing
economic convergence
refers to the merging of internet or telecommunications companies with traditional media companies
attitude and values
reputation and transparency
semiotics
study of signs and symbols once we learn one, we accept it as "natural" and accept it without question
Functions of mass communication
surveillance, correlation, cultural transmission
Three types of convergence
technological convergence, economic convergence, cultural convergence
Black box fallacy
that everything is in this single black box
cultural transmission
the process of passing on culturally relevant knowledge, skills, attitudes, and values from person to person or group to group
media grammar
the underlying rules, structures, and patterns by which a medium presents itself and is used and understood by the audience
framing
the way messages are communicated influences our attitudes and actions tax cuts/ tax relief drilling for oil/ exploring for energy
key functions of print media
transmission of culture, diffusion of ideas, knowledge and entertainment
transmission of culture
transmission of language culture to you (bigger)
5 key questions for media literacy
Author, format, audience, content, purpose
