COMM 180 Lesson 6 Quiz

Which audience demographic is usually the most valuable to media companies?

Adults 18-49

Why don't television networks produce more programs aimed at senior citizens?

Advertisers are less interested in reaching senior citizens

Advertising-supported media is

Not democratic because some viewers are worth more than others

Physical stores have limited shelf space. According to the theory of the Long Tail, they must

Offer a limited range of the most popular content, essentially selling "lowest-common denominator fare"

Which of the following is a key advantage of Internet advertising compared to broadcast television?

The advertiser can target the advertisement to the most likely customers

In advertising supported television, what is the product being sold?

The audience

According to The Long Tail, what is the most important advantage that an online store has over a physical store?

Unlimited selection

According to the text, elements of an advertising plan include:

all of these

According to the text, contemporary advertising combines a host of media distribution platforms (TV to cell phones) in strategy known as:

integrated marketing communication

Advertisers on Google bid against one another in an online auction for the privilege of having their ads placed higher in the search results pages of targeted users.

true