COMM 2020 Final Exam Review Dr. Nichols
Spatial
"Today I am going to describe to you terrain of the state of Texas." Which will be used?
True
A cross is a perfect example of a condensation symbol
Ethos, pathos, and logos
A persuasive speech should include:
Techne
According to Aristotle, which level of knowledge comes from a person's experiences?
Specific purpose statement
After getting her general purpose statement done, Mary Allison knew she next needed to create:
Believers
Conservative, like familiarity, consistency. Active in church and/or respected civil groups
Pathos
Emotional appeal refers to a speaker's use of...
Survivers
Few resources, motivated by need, thrifty. Spends money on essentials, not trendy.
Innovators
High self-esteem, image conscious. Wine-tasting events, high fashion
True
In an outline if you have a "2" then you must have a "3"
Decoding
In the linear mode of communication the process of taking a message and giving it meaning is:
People send and receive messages at the same time
Major diff. b/t Linear Model and Communication and transactional model of communication
Experiencers
Many resources, stress on image, have capabilities. Trendy clothes and technology, health clubs and active night spots
Inductive
Moving from specific evidence to general conclusion is using which type of reasoning?
Believers
People motivated by ideals, but do not have lots of resources are labeled by VALS Framework as
Thinkers
Personal resources, logical, not about image, changes that improve things. Work to improve blighted neighborhoods
Multimedia presentation
PowerPoint, some radio clips, and a short interview taped with a shopkeeper is considered:
Symbols/outline notations
Preparation outlines use full sentences next to:
Question of policy
Professor is arguing the university should have a fixed final exam rule for faculty and students
Makers
Self-sufficient, practical. Not trendy, not into image/status
Achievers
Success is driven w/h resources. Status symbols as proof of success.
Strivers
Success-driven, few resources. Desire status of achievers.
False
The VALS framework is designed to place people into categories based on demographic information
True
The conclusion is the speaker's last chance to persuade
False
The last type of credibility = derived credibility
Language places values of more and less on everything
The notion that language is hierarchical means that:
Preparation
The outline that lets you gather and organize info. is what type?
Integration
What is the last stage of the persuasive process?
True
When a speaker introduces irrelevant material to change the subject = fallacy of red herring
Style
Which of Cicero's 5 cannons of rhetoric deals with word choice?
Speech about a policy
Which of the following is NOT a type of informative speech?
Main point
Which of the following is NOT an element of an intro. in the outline?
Attitudes
Which of the following is NOT measured by demographics?
Manipulate messages
Which of the following is NOT one of the 4 functions of rhetoric, according to Aristotle?
Speaking outline uses full sentences
Which of the following is NOT true?
Both provide info. on an event
Which of the following is a characteristic shared by both informative and epideictic speech?
Religion
Which of the following is an example of demographic data?
Epideictic
Which type of speech is generally uses the most emotional language and less logic?
