COMM 2020 Final Exam Review Dr. Nichols

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Spatial

"Today I am going to describe to you terrain of the state of Texas." Which will be used?

True

A cross is a perfect example of a condensation symbol

Ethos, pathos, and logos

A persuasive speech should include:

Techne

According to Aristotle, which level of knowledge comes from a person's experiences?

Specific purpose statement

After getting her general purpose statement done, Mary Allison knew she next needed to create:

Believers

Conservative, like familiarity, consistency. Active in church and/or respected civil groups

Pathos

Emotional appeal refers to a speaker's use of...

Survivers

Few resources, motivated by need, thrifty. Spends money on essentials, not trendy.

Innovators

High self-esteem, image conscious. Wine-tasting events, high fashion

True

In an outline if you have a "2" then you must have a "3"

Decoding

In the linear mode of communication the process of taking a message and giving it meaning is:

People send and receive messages at the same time

Major diff. b/t Linear Model and Communication and transactional model of communication

Experiencers

Many resources, stress on image, have capabilities. Trendy clothes and technology, health clubs and active night spots

Inductive

Moving from specific evidence to general conclusion is using which type of reasoning?

Believers

People motivated by ideals, but do not have lots of resources are labeled by VALS Framework as

Thinkers

Personal resources, logical, not about image, changes that improve things. Work to improve blighted neighborhoods

Multimedia presentation

PowerPoint, some radio clips, and a short interview taped with a shopkeeper is considered:

Symbols/outline notations

Preparation outlines use full sentences next to:

Question of policy

Professor is arguing the university should have a fixed final exam rule for faculty and students

Makers

Self-sufficient, practical. Not trendy, not into image/status

Achievers

Success is driven w/h resources. Status symbols as proof of success.

Strivers

Success-driven, few resources. Desire status of achievers.

False

The VALS framework is designed to place people into categories based on demographic information

True

The conclusion is the speaker's last chance to persuade

False

The last type of credibility = derived credibility

Language places values of more and less on everything

The notion that language is hierarchical means that:

Preparation

The outline that lets you gather and organize info. is what type?

Integration

What is the last stage of the persuasive process?

True

When a speaker introduces irrelevant material to change the subject = fallacy of red herring

Style

Which of Cicero's 5 cannons of rhetoric deals with word choice?

Speech about a policy

Which of the following is NOT a type of informative speech?

Main point

Which of the following is NOT an element of an intro. in the outline?

Attitudes

Which of the following is NOT measured by demographics?

Manipulate messages

Which of the following is NOT one of the 4 functions of rhetoric, according to Aristotle?

Speaking outline uses full sentences

Which of the following is NOT true?

Both provide info. on an event

Which of the following is a characteristic shared by both informative and epideictic speech?

Religion

Which of the following is an example of demographic data?

Epideictic

Which type of speech is generally uses the most emotional language and less logic?


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