COMM 313 Ch. 14 quiz

Whenever Sun Systems Co. launches a product, Tim receives an e-mail from the company. He then visits the website and gets information about the new product. Which part of the company's website does he get this information from?

online newsroom

To inform the public about newly launched products, companies arrange for a meeting of journalists and product experts. What are these meetings called?

media interviews

While launching a product in Asia, X-Labs decided to go the traditional way. It distributed folders to journalists, which contained printed materials such as news releases, fact sheets of the company, brochures, etc. What are these folders called, and what are they used for?

media kits; because they give complete information about the company

As a part of its promotional campaign, a company decided to invite journalists to visit its manufacturing facility. The company offered to cover all the expenses of the journalists such as food, transport, etc. What is this kind of interaction called?

media tour

Companies often arrange lunch or dinner for a group of journalists. This gives the members of the company a chance to get to know the journalists better. What is this kind of media interaction called?

press party

Branda was very happy with the success of the project she was handling. She wanted the news to be covered by the local news channel and called the reporter several times. She should?

avoid being desperate

The process of a company paying a newspaper to write a positive article about it achievements is termed?

brand journalism

A one-page summary that provides basic facts about an organization is called a?

corporate profile

________ is/are used to release financial information to multiple media outlets at the exact same time.

electronic news service

________ is a graphical display of facts and figures.

infographics

A college distributed pamphlets to companies inviting them for their placement drive. Facts and statistics were included in the pamphlets by using visual graphics. What is this kind of representation of information called, and why is it used?

infographics; because data in regular text may be boring

________ uses a feature angle instead of a lead that gives the key message.

mat feature release

On an average, reporters take approximately three seconds to decide whether to read or delete a news release. Why?

people are visual

The ________ of publicity photos should be good as they are reproduced in a variety of formats.

quality

Johnson is a journalist who writes about newly launched products. He always gets a page from the companies, which lists the characteristics of a new product. What are these called?

summary sheets