COMM 368- Quiz Questions

The idea that the emphasis should be put on the intentions of persuader when considering the ethical nature of a persuasive message refers to which ethical paradigm?

Deontilogical

Many different techniques for measuring attitudes were discussed in the lecture. Which one registers small-scale affective changes in a person's facial responses to stimuli?

affectiva

When a source of propaganda is hiding themselves and their intention we say the propaganda is:

covert

The automatic defensiveness that is evoked when individuals blatantly attempt to persuade or tell the audience there current beliefs/attitudes are wrong (with little or no explanation) is referred to as:

psychological reactance

The persuasion myth that "I am immune to persuasion, but others are more susceptible to it" is often called:

third person effect

A uncontrollable trolley is hurtling down a track towards five people - if the trolley hits the five people, they will surely be killed. You are on a bridge under which it will pass, and you can stop it by putting something very heavy in front of it. As it happens, there is a very fat man next to you - your only way to stop the trolley is to push him over the bridge and onto the track, killing him to save five. If you decided to make a choice based strictly on the utilitarian ethical principle, you would:

Toss the one person on the bridge in front of the trolley to save five.

According to a detailed study by Langer et al., which of the following words was shown to increase compliance because it served as a trigger feature/cue?

because

Billy Bob is extremely opposed to regulations that limit the emissions of diesel trucks and think the science behind air pollution is faulty. According to the error choice technique, even though Billy Bob has absolutely no idea how much carbon his diesel truck emits, if we asked him to estimate the amount, he is likely to be guided by his biases and estimate:

a ridiculously low amount of emissions

The big downfall of the Yale Attitude Change Approach is that it:

is based on the idea that people are persuaded primarily in a very rational manner

which of the following TRUE of the galvanic skin response?

it does not detect the valence (positive/negative) of the response

Accessibility is normally measured by the time is takes for you to react and recall your attitude to the object of idea of focus

true

According to our lecture about social judgment theory, positions that seem close in comparison to a person's anchor attitude are likely to lead to an assimilation effect.

true

According to the information in our interactive activity, when considering trigger features/cues, smaller requests tend to lead to automatic, quick processing where larger requests with higher stakes require more processing.

true

Communication analysis assists in assessing the audience's attitudes and beliefs to target the campaign towards the audience.

true

Communication campaigns target two audiences: the public and legislatures/others who can change policy.

true

Mass media effects on persuasion often happen over a long time frame due to repitition

true

One criticism of the Implicit Association Test is that, instead of attitudes, it might measure learned cultural associations.

true

Propaganda is sometimes covert

true

Social judgment theory is an early persuasion theory that was developed back when people's perception of issues was often thought of in the same way we perceive physical objects/stimuli (like weights).

true

The Think; Don't Smoke campaign actually backfired and made youth who had seen it more likely to smoke.

true

The error choice technique assumes that participants answer questions based on the biases they have toward particular topics/objects.

true

The involvement of the news media is one way to differentiate communication campaigns from advertising

true

The readoned action of the theory of reason action refers to decisions we are likely to think about more thoroughly than just the simple low effort decisions

true

What separates physiological measures from other types of measures discussed in lecture(s) this week?

They don't rely on self report data and instead measure signals emitted from the subject's body

According to the online lecture, having a highly accessible attitude leads to longer decision-making processes.

false

Because propaganda is manipulative and has a negative connotation, propaganda can be coercive.

false

Communication campaigns are by definition right in line with commercial interests leading to a lot of cooperation.

false

One aspect of propaganda that differentiates it from other forms of persuasion covered in class is: in propaganda, the source of the message DOES NOT have complete control over the transmission of the message.

false

Persuasion doesn't have to be a deliberate attempt to affect an attitude; it can be accidental

false

Pupil dilation is a good example of how attitudes might be measured using the implicit association test.

false

The implementation stage of communication campaigns is about product, preparation, performance, price, people, and pliability.

false

The majority of research conducted on the IAT and behavior indicates the link between implicit attitudes and behavior is near or at a perfect 100%.

false

The theory of reasoned action separates the intent from behavior but this is ridiculous right? Bc our intent is always perfectly matched with out behavior

false