COMM chapter 3 QUIZ

Approximately when did the golden age of newspapers end?

1930

Advertising space in newspapers accounts for roughly __________ of content in the typical daily U.S. format.

60 percent

Printing and distribution account for roughly __________ of newspaper production costs.

65%

Magazines use higher-quality paper stock that gives them a unique distinction over newspapers. What is that distinction?

Magazines are intended to keep longer than newspapers

__________ is considered one of the first mechanically printed works.

The Gutenberg Bible

Newspapers and magazines, unlike books, neither present the same sense of established knowledge and compiled wisdom nor allow for the unfolding of long or complex stories. This helps explain which of the following qualities about books?

The book's enduring cultural relevance and authority in the digital age

Why was the Newspaper Preservation Act of 1970 created?

To maintain a diversity of editorial opinion in communities where only two competing, or independently newspaper exist

The New York Times and the Wall Street Journal adopted USA Today's printing and distribution model because it was __________ than those papers' printing and distribution systems.

cheaper

The vast majority of U.S. newspapers are __________.

local

Which of the following makes up the largest portion of the book publishing industry in terms of sales?

textbooks

Which assertion about books is correct?

the growing popularity of e readers attests to the importnat role that books still play in our lives.

Advertising became the primary revenue source in the modern business model for newspapers because __________.

the price of a newspaper did not cover printing and distribution costs

Although hundreds of new titles are published every year, most magazines do not survive more than __________ year(s).

two