Communication Ch 15 Informative Speaking

WIIFM

"what's in it for me" this is a question that listeners ask themselves when they begin to listen to a speech. You must clearly link the topic to the listeners' values, attitudes, beliefs, and lifestyle

attention getter

a device or technique used to gain the audience's attention in the introduction or to keep the audience's attention during the course of a speech

three types of a narrative that can be used in informative speeches

a natural reality in which natural or scientific facts are brought together in chronological accounts social realities which detail historic events, and the development of cultures and institutions the Ultimate Reality, focused on profound philosophical and spiritual questions

informative speech

a speech in which the primary purpose is to provide the audience with information that they did not already know, or to teach them more about a topic with which they are already familiar

descriptive speeches

a speech that provides a detailed, vivid, word picture of a person, animal, place, or object

demonstration speeches

a speech that shows listeners how some process is accomplished or how to perform it themselves

definitional speeches

a type of speech in which the speaker attempts to explain or identify the essential qualities or components of Concepts, theories, philosophies, or issues

explanatory speeches

also known as a briefing, the focus of the speech is on reports of current and historical events, Customs, Transformations, inventions, policies, outcomes, and options

contrast

an attention-getting technique whereby supporting ideas are compared to emphasize difference

attention-getting elements include

attention getters intensity novelty contrast activity humor

role of the speaker

be objective be credible make the topic relevant be knowledgeable

tips to make your speech memorable

build in repetition ( by restating your main points in the intro body and conclusion, repeating a word or phrase at critical points, and through nonverbal communication) appeal to different learning styles ( visual, aural, reading and writing, and kinesthetic, and use association, linking the new topic to things the audience knows about, and use the simplicity criterion which means go from top to bottom instead of bottom to top) use visuals

3 ways to boost your credibility

by establishing your expertise helping your audience to identify with you showing that you're telling the truth

consequent credibility

credibility that you develop during the course of your speech

types of informative speeches

definitional speech descriptive speech explanatory speech demonstration speech

developing informative speeches

generate and maintain interest create coherence make a speech memorable

tips to create coherence

organize logically use simple language (for high impact instead of low impact) avoid information overload, an overwhelming feeling of being faced with so much information that one cannot completely process it

functions of informative speeches

provide people with knowledge shape our perceptions articulate alternatives enhance our ability to survive and evolve

credibility

refers to the audience's perception of the speaker's expertise, authenticity, and trustworthiness

intensity

supporting material that is characterized by a high degree of emotion, color, volume, strength, or other defining characteristic

antecedent credibility

the reputation that precedes you before you give your speech

general purposes for speeches

the speaker's overall goal, objective, or intent. To inform, to persuade, or to entertain

activity

the use of action words, physical or visual movement, or faster rate of speech to draw the audience's attention

humor

the use of amusing or comical facts, stories, or forms of expression to maintain an audience's attention

generate and maintain interest by

using attention-getting elements tell a story be creative stimulate audience intellect

novelty

very recent or unusual supporting ideas