Coms Chapter 6

attitude

A frame of mind in favor of or opposed to a person, policy, belief, institution, etc The attitude of your listeners toward your topic can be extremely important in determining how you handle the material. If you know in advance the View the beginning of "Know What You Are Eating" in the online Media Library for this chapter (Video 6.1). 108 CHAPTER 6 Analyzing the Audience prevailing attitude among members of your audience, you can adjust your speech to address their concerns or to answer their objection

situational audience analysis

Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.

Demographic factor- Group memberships.

Baise to things they are apart of

stereotyping

Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.

audience-centeredness

Keeping the audience foremost in mind at every step of speech preparation and presentation. Being audience-centered does not involve compromising your beliefs to get a favorable response. Nor does it mean using devious, unethical tactics to achieve your goal. You can remain true to yourself and speak ethically while adapting your message to the goals, values, and attitudes of your audience

Demographic factor.- Racial, ethnic, and cultural background

Millennials most ethnic difference and more tolerance in rational differences be aware that some of your listeners may have racial, ethnic, or cultural perspectives that will affect their attitudes toward your speech topic. Try to gauge what those perspectives are and how they are likely to affect the audience's response to your message.

Demographic factor- Religion

Most emotional charged and passionately defended of belfis

Knowledge

People tend to be interested in what they know about. inclined to learn about subjects that interest them

Interest

deeply interested in your topic, particularly if it relates directly to them om fairly interested to mildly curious to downright indifferent. One of your tasks will be to assess their interest in advance and to adjust your speech accordingly. Most important, if your topic is not likely to generate great interest, you must take special steps to get your classmates involved. Here is a brief example of how to do this:

Demographic factor- Age

each generation has more common values that separate it from other generations

DISPOSITION TOWARD THE TOPIC

you should keep your audience in mind when choosing a topic. Ideally, you will pick a topic that suits them as well as it suits you. Once you have your topic, however, you must consider in more detail their interest in the topic, knowledge about it, and attitudes toward it.

demographic audience analysis

Audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background. two steps: (1) identifying the general demographic features of your audience, and (2) gauging the importance of those features to a particular speaking situation The use of it can be used importantly by stereoterm-10typing

DISPOSITION TOWARD THE SPEAKER

Because an audience's response to a message is invariably colored by their perception of the speaker The more competent listeners believe a speaker to be, the more likely they are to accept what he or she says. Likewise, the more listeners believe that a speaker has their best interests at heart, the more likely they are to respond positively to the speaker's message. will always have some set of attitudes toward you as a speaker.

Other Demographic factor

occupation, economic position, social standing, education, intelligence, and place of residence. Indeed, anything characteristic of a given audience is potentially important to a speaker addressing that audience.

Demographic factor- sexual orientation

recognition and inclusion know what to say

Situational Audience- Physical setting

t, do everything you can to control the influence of physical setting on your audience. What about circumstances you can'

Your Classmates as an Audience

tendency—among students and teachers alike—to view the classroom as an artificial speaking situation. In a way it is. But by the grade determining what you get can hold you back.. Focus on everyone as an induvial as a room, take the audience in the classroom serious.

egocentrism

the tendency of people to be concerned above all with their own values, beliefs, and well-being Need an understanding pf your audience egocentrism People most effectively when you get into their experience

The Psychology of Audiences

two messages. One from giver another one from the person receiving the speech. We want to hear things that we care about and are meaningful to us. First, they mean your listeners will hear and judge what you say on the basis of what they already know and believe. Second, they mean you must relate your message to your listeners—show how it pertains to them, explain why they should care about it as much as you do

DISPOSITION TOWARD THE OCCASION

No matter what the situation, listeners have fairly definite ideas about the speeches they consider appropriate. Speakers who seriously violate those expectations can almost always count on infuriating the audience.

Demographic factor- Gender

Noticing how each gender are associated Have to take account of current gender practices. Important to recognize the different values in each gender

Situational Audience- Size

The larger the audience, the more formal your presentation must be. Audience size may also affect your language, choice of appeals, and use of visual aids.

audience-centered, you need to keep several questions in mind when you work on your speeches:

To whom am I speaking? What do I want them to know, believe, or do as a result of my speech? What is the most effective way of composing and presenting my speech to accomplish that aim? The answers to these questions will influence every decision you make along the way—selecting a topic, determining a specific purpose, settling on your main points and supporting materials, organizing the message, and, finally, delivering the speech