Consumer Behavior 3343 Ch. 1

Identify a true statement about the consumer behavior process.

Consumer behavior is a dynamic process

Mike wants to buy a computer. HIs friend, Gregory, researches the various brans of computers in the market and helps mike choose one. As mike is about to buy it, Mike's father mentions that the brand Mike has chosen is mediocre compared with the influence with the other brands in the market. In this scenario, Mike's father plays the role of the _________.

influencer

An offering is a product, service, activity, or idea:

made available by marketing organization to consumers

_________________________ include a consumer's overt decisions and actions during purchase, use, and disposal activities.

Behavioral responses

T/F: A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.

False

T/F: Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe, or inappropriate marketing practices.

False

T/F: One reason marketing managers study consumer behavior is to create public awareness of inappropriate practices.

False

T/F: Research indicates that consumers find it difficult to understand the differences between brands when they view a chart, matrix, or grid comparing brands and their attributes.

False

T/F: Sellers should create the endowment effect by setting a higher price for goods than buyers are willing to pay.

False

Tomas, a tennis player, has featured his elbow and has been advised not to play tennis for a few months. He decides to temporarily dispose of his tennis racket until he has healed. In this case, which of the following should Tomas do to accomplish this?

He should rent his tennis rackets

Which of the following statements is true of consumer behavior?

It affects decisions about managing debt

Which of the following is a way to get rid of an offering temporarily?

Lending the offering

Which of the following statements is true of positioning?

Positioning should suggest that the product is superior in one or more attributes values by the target market

Which of the following statements is true of marketing communication?

Sales promotions include premiums, contests, sweepstakes, free samples, coupons, and rebates

Central University recently initiated a new ad campaign, and the slogan reads, "Central University- Reach your fullest potential with us." According to Maslow's hierarchy of needs, to what category of needs does the slogan most readily apply?

Self-actualization

Which of the following is a way of disposing an offering permanently?

Selling

________ covers motivation, ability, and opportunity; exposure, attention, perception, and comprehension, memory, and knowledge; and attitudes about an offering.

The psychological core

Which of the following statements is true of attitudes?

They do not always predict behavior

Which of the following is a reason why academics understand consumer behavior?

They generate knowledge about consumer behavior when they conduct research focusing on how consumers act, think, and feel

T/F: Culture refers to the typical or expected behaviors, norms, and ideas that characterize a group of people.

True

Which of the following statements is true of acquisition behavior?

Ways of obtaining goods and services include renting, leasing, trading, and sharing

Which of the following statements is true of the influence of price on consumers' acquisition, usage, and disposition decisions?

When making a purchase, consumers consider how much they must pay in relation to the price of their relevant brands

Jude wants to purchase a new mouse for his computer. He wants it to be ergonomic, functional, and durable. He invests considerable time and energy before making a decision. This is an example of __________.

a high-effort decision

Corbyn wants to be a professional football player. He tries to emulate the behavior of National Football League (NFL) players and pays attention to the advertisements that use NFL players as a spokespersons. In this case, Corbyn regards the NFL players as ________.

a reference group

Nathan is a trained mountain climber. He is a member of a mountaineering club and dons the club's T-shirt during expeditions. In this scenario, Nathan's T-shirt is an example of:

a symbol

Alex plans to purchase a new automobile. His experience as an auto mechanic helps him decide which automobile will be suitable for him. In this case, Alex's experience as an auto mechanic acts as the _______ to purchase the new automobile.

ability

Buying, trading, bartering are examples of consumers engaging in _________.

acquisition

The process by which a consumer comes to own an offering is known as ___________.

acquisition

The advertising department of Locder Inc. has come up with a new set of advertising campaigns. The advertising manager of Locder Inc . is involved in ________.

advertising copy testing

Fructose Inc., a soft drink company, has launched a new advertising campaign. The slogan of the campaign is "Orange juice isn't for breakfast anymore." The campaign is an example of:

affecting when people use orange juice

One reason why so many prices end in the number 9 is that they:

are perceived by consumers to be cheaper

Which of the following statements is true of perceptual maps?

brands in the same quadrant of the map are perceived as offering similar benefits to consumers

Linda runs a small cafe. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior, this is an example of __________.

disposition behavior

Curtis likes to drink soda. He takes the empty bottles and cans that he has collected to his wife, who uses them to make art. This is an example of:

find new use for an offering

Kimberly wants to learn about the latest developments in agricultural tools and equipment. She attends many of the trade shows and conferences on these products. In this case, Kimberly's action of attending these events is an example of __________.

gaining exposure

Gregory, a paintist, wants to join a famous orchestra. He wants to buy an antique piano that has been put up for sale so that he can practice. In the context of consumer behavior, Gregory's desire to buy the piano is an example of:

motivation

Anne wants to purchase a new computer. She decides to go on a vacation before making the purchase. In this case, her vacation provides her with the _________ to learn as much as possible about purchasing the computer.

opportunity

When consumers have the opportunity to be exposed to information about a product, they need to _______ and attend to information.

perceive

Benjamin has been buying generic brake oil for years. When he watched an advertisement for a new type of brake oil, he pays attention to the ad and understands the information in it. in this scenario, Benjamin is involved in _________.

perception

George goes to a restaurant for dinner with his family. The service and the food at the restaurant was good, In this case, George is in the ________ stage of making decisions.

post purchase evaluation

Russell and his family are thinking about getting a new big-screen television. He has researched different brands, models, and prices of television from the Internet. In this scenario, Russell is the _________.

purchaser

Problem recognition when we:

realize that we have an unfilled needs

Understanding consumer behavior is crucial for ________ in developing policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.

regulators

Scoria Foods., a food production manufacturer, initially manufactured all kinds of food products. Recently, the company started to manufacture and market only organic food products. In this case, Scoria Foods is involved in ________.

repositioning

Fourlotts Corp., a safety equipment manufacturer, sends brochures of its latest safety equipment to neighborhoods where theft or robbery is highly prevalent. In this scenario, Fourlotts Corp. is:

selecting a target market from among numerous segments

The external signs we use, consciously or unconsciously, to express out identity are known as _______.

symbols

Pentrall Bros. is a seller of used automobiles. A research study conducted by the company indicated that customers are not willing to pay more that 70 percent of the market price of a new car for a used car. In light of this, the company makes sure that the prices of used cars are not set higher than 70 percent of the market value. In this scenario Pentrall Bros. is trying to avoid ________.

the endowment effect

Weldine Inc. is an online seller of second-hand electronics. On Black Friday, it sells its products at a discount of 80 percent. This is an example of _________.

white sales

Disposable cameras were unsuccessful when they launched in the market. Consumers doubted whether they could take good pictures. When disposable cameras were repositioned "for those who forget their camera on vacation" best thought of as a successful example of markets understanding:

why consumers acquire cameras

Magnira Inc. is trying to promote its cosmetics. It offers discounts to consumer who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customer of Magnira Inc. are involved in _________.

word of mouth