Consumer Behavior Chapter 14
have men recognize a problem with respect to facial care
Beiersdorf is working to have their Nivea for Men brand introduced and publicized in America in order to _____. A) fulfill a governmental mandate B) have men recognize a problem with respect to facial care C) market its new home hair coloring system D) increase brand awareness E) none of the above
limited decision making
Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives? A) routine decision making B) nominal decision making C) extended decision making D) simple decision making E) limited decision making
normal depletion
All EXCEPT which of the following nonmarketing factor affects consumers' desired state? A) reference group B) household characteristics C) normal depletion D) financial status/expectations E) culture
suppressing problem recognition
Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____. A) responding to consumer problems B) helping consumers recognize problems C) discovering consumer problems D) diverting consumers' attention away from problems E) suppressing problem recognition
actual state
A(n) _____ is the way an individual perceives his or her feelings and situation to be at the present time. A) current state B) actual state C) desired state D) self-concept E) self-assessment
desired state
A(n) _____ is the way an individual wants to feel or be at the present time. A) current state B) desired state C) actual state D) ideal state E) idolized state
habitual decision making
Nominal decision making is sometimes referred to as _____. A) habitual decision making B) routine decision making C) simple decision making D) automatic decision making E) default decision making
the "do not purchase" alternative
A completely nominal decision does not even include consideration of _____. A) information B) problem recognition C) the "do not purchase" alternative D) purchase evaluation E) all of the above
reacting to problem recognition
A firm that introduces a new line of non-fat snack food due to increasing consumer concern with health is _____. A) activating problem recognition B) reacting to problem recognition C) suppressing problem recognition D) triggering problem recognition E) none of the above
brand loyal decisions and repeat purchase decisions
Nominal decisions can be broken into which two distinct categories? A) brand loyal decisions and repeat purchase decisions B) primary decisions and secondary decisions C) high involvement decisions and low involvement decisions D) expensive decisions and inexpensive decisions E) first purchase decisions and repeat purchase decisions
how critical the problem is to the maintenance of the consumer's desired lifestyle
Relative importance of a problem is determined by which of the following? A) how critical the problem is to the maintenance of the consumer's desired lifestyle B) how critical the problem is to others C) the magnitude of the discrepancy between the desired and actual states D) the magnitude of the discrepancy between the actual self-concept and the ideal self-concept E) the level of risk associated with the decision process
purchase involvement
The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____. A) personal involvement B) product involvement C) purchase involvement D) enduring involvement E) activated involvement
the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem
The level of one's desire to resolve a particular problem depends on which factors? A) the consumer's perception of his or her actual state and the desired state B) the length of time required to make a decision and the level of purchase involvement C) the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem D) the degree of brand loyalty and the amount of time required to make a decision E) the direction of the discrepancy between the desired and actual states and the relative importance of the purchase
moderator
The person present during a focus group discussion that keeps the discussion moving and focused on the topic is called a(n) _____. A) coordinator B) director C) moderator D) initiator E) interpreter
limited decision making
Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation? A) nominal decision making B) routine decision making C) limited decision making D) partial decision making E) extended decision making
nominal decision making
Which type of decision making process in effect involves no decision per se? A) simple decision making B) nominal decision making C) extended decision making D) automatic decision making E) default decision making
repeat purchase decision
Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase? A) routine decision B) repeat purchase decision C) secondary decision D) inconsequential decision E) indifferent decision
brand loyal decision
Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement? A) routine decision B) inexpensive decision C) primary decision D) brand loyal decision E) low visibility decision
focus group
Which type of research technique gathers 8 to 12 similar individuals (e.g., working mothers) brought together to discuss a particular topic? A) survey B) focus group C) content analysis D) laddering E) perceptual mapping
problem recognition
_____ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process? A) Alternative evaluation B) Problem recognition C) Information search D) Purchase E) Postpurchase evaluation
generic problem recognition and selective problem recognition
Two basic approaches to causing problem recognition are _____. A) generic problem recognition and selective problem recognition B) active problem recognition and inactive problem recognition C) actual problem recognition and desired problem recognition D) perceived problem recognition and objective problem recognition E) primary problem recognition and secondary problem recognition
extended decision making
Very high levels of purchase involvement tend to produce _____. A) extended decision making B) nominal decision making C) affective decision making D) limited decision making E) none of the above
active and inactive
What are the types of consumer problems? A) latent and manifest B) primary and secondary C) low involvement and high involvement D) active and inactive E) actual and perceived
D
What has research revealed regarding consumers' variety-seeking behavior? A) Once a consumer tries another brand, there is a high probably that he or she will not return to the previous brand. B) Consumers usually switch to options within the same brand. C) Consumers are unwilling to switch to options within the brand. D) Consumers are more likely to become bored on sensory attributes such as taste. E) Consumers are more likely to become bored with non-sensory attributes such as brand name.
problem recognition
What is the first stage of the consumer decision process? A) information search B) problem recognition C) alternative evaluation D) purchase E) postpurchase behavior
intuition
What is the most common approach to discovering consumer problems? A) activity analysis B) intuition C) product analysis D) problem analysis E) qualitative research
activity analysis
Which approach to problem identification focuses on a particular activity such as lawn maintenance? A) activity analysis B) product analysis C) problem analysis D) human factors research E) emotion research
emotion research
Which approach to problem recognition examines emotions associated with certain problems? A) activity analysis B) product analysis C) problem analysis D) human factors research E) emotion research
product analysis
Which approach to problem recognition examines the purchase or use of a particular product or brand? A) activity analysis B) product analysis C) problem analysis D) human factors research E) emotion research
all of the above
Which condition is appropriate to attempt to influence generic problem recognition? A) It is early in the product life cycle. B) The firm has a high percentage of the market. C) External search after problem recognition is apt to be limited. D) It is an industry-wide cooperative effort. E) all of the above
culture/subculture
Which nonmarketing factor affects a consumer's desired state? A) culture/subculture B) normal depletion C) product/brand performance D) availability of products E) all of the above
the consumer's perception of the actual state
Which of the following drives problem recognition? A) the consumer's perception of the actual state B) objective reality of the consumer's actual state C) the amount of information available D) the number of alternatives from which to choice E) others' perception of an individual's actual state
complex decision making
Which of the following is NOT a type of consumer decision making discussed in your text? A) nominal decision making B) extended decision making C) complex decision making D) limited decision making E) all of the above are types of decision making
product/brand performance
Which of the following is a nonmarketing factor affecting consumers' actual state? A) social status B) household characteristics C) product/brand performance D) motives E) culture
all of the above
Which of the following is a nonmarketing factor affecting problem recognition? A) social status B) past decisions C) motives D) situation E) all of the above
a b and c
Which of the following is a type of consumer decision making discussed in your text? A) nominal decision making B) limited decision making C) extended decision making D) b and c E) a, b, and c
all of the above
Which of the following is an approach to problem identification? A) activity analysis B) product analysis C) problem analysis D) emotion research E) all of the above
c
Which of the following statements is FALSE regarding consumer decisions and the consumer decision process? A) The decision process model provides useful insight into all types of consumer purchases. B) Consumer decisions are frequently the result of a single problem. C) Consumer decisions are rational and functional; otherwise they do not involve decisions per se. D) Some consumer decisions result from the convergence of several problems. E) Once the decision process begins, it may evolve and become more complex with multiple goals.
B
Which of the following statements is FALSE regarding problem recognition? A) Problem recognition is the first stage in the consumer decision process. B) Only when the desired state is greater than the actual state will a problem exist. C) Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process. D) Without recognition of a problem, there is no need for a decision. E) all of the above are true regarding problem recognition
A
Which of the following statements is true regarding active and inactive consumer problems? A) Active problems require the marketer only to convince consumers that its brand is the superior solution. B) Active and inactive problems do not require different marketing strategies. C) An active problem is one of which the consumer is not aware. D) Even though a consumer is aware of it, an inactive problem is one that he or she has no desire to rectify. E) Active problems are more serious than inactive ones.
generic problem recognition
Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce? A) generic problem recognition B) selective problem recognition C) active problem recognition D) inactive problem recognition E) primary problem recognition
selective problem recognition
Which problem recognition involves a discrepancy that only one brand can solve? A) generic problem recognition B) selective problem recognition C) active problem recognition D) inactive problem recognition E) primary problem recognition
survey
Which research technique asks relatively large numbers of individuals about the problems they are facing? A) survey B) focus group C) content analysis D) laddering E) perceptual mapping
nominal decision making
Which type of consumer decision making does NOT include alternative evaluation? A) routine decision making B) nominal decision making C) extended decision making D) simple decision making E) limited decision making
nominal decision making
Which type of consumer decision making includes only a limited internal information search and no external search for information? A) routine decision making B) nominal decision making C) extended decision making D) simple decision making E) limited decision making
extended decision making
Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules? A) routine decision making B) nominal decision making C) extended decision making D) simple decision making E) limited decision making
normal decision making
Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior? A) nominal decision making B) normal decision making C) limited decision making D) extended decision making E) simple decision making
inactive
Which type of consumer problem is one on which the consumer is not aware? A) latent B) manifest C) active D) inactive E) blatant
active
Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events? A) latent B) manifest C) active D) inactive E) blatant
limited decision making
Which type of decision making covers the middle ground between nominal and extended decision making? A) limited decision making B) partial decision making C) mid-range decision making D) modified decision making E) internal decision making
extended decision making
Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation? A) limited decision making B) nominal decision making C) extended decision making D) complex decision making E) complete decision making
