Consumer Behavior Exam #2

Which of the "Big Three" American subcultures makes up 13% of the population? A) African American B) Hispanic American C) Asian American D) Arab American

A) African American

_____ are frequently able to influence others' attitudes on behavior. A) Opinion leaders B) Anti-brand communities C) Norms D) environmental cues

A) Opinion leaders

Decisions driven by our emotional responses to a product are called ____. A) affective B) habitual C) cognitive D) compensatory

A) affective

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture. A) assimilation B) maintenance C) segregation D) resistance

A) assimilation

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ____ decision making. A) cognitive B) limited C) habitual D) affective

A) cognitive

Consumers who refuse to sacrifice style, but achieve it on a budget are called ________. A) frugalistas B) the mass class C) the nouveau rich D) social consumers

A) frugalistas

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word. A) high-context culture B) low context culture C) mid context culture D) host culture

A) high-context culture

____ describes the capacity to alter the actions of others. A) social power B) social pressure C) social interaction D) social involvement

A) social power

Sophie tells Nick about a new restaurant. Sophie is practicing ____ A) word of mouth communication B) social advertising C) group advertising D) viral advertising

A) word of mouth communication

A ________ includes a buyer, a seller, a product or service and other factors. A) seller consumption B) buyer consumption C) Consumption situation D) None of the above

C) Consumption situation

When companies use celebrities in their ads they are using the principle of _____ A) membership B) aspirational C) coercive D) normative

B) aspirational

The source of a message has an impact whether the message will be accepted or not. Two particularly important source characteristics are _____. A) culture and ethnicity B) credibility and attractiveness C) credibility and recovery D) attractiveness and recency

B) credibility and attractiveness

If a fireman told you to leave your apartment, you would comply because the fireman has ________ power. A) referent B) legitimate C) coercove D) reward

B) legitimate

Consumers who buy everything in sight are called A) tightwads B) spendthrifts C) justifiers D) balancers

B) spendthrifts

A ____ is defined as a group whose members share beliefs and common experiences that set them apart from others. A) network B) subculture C) micro culture D) cohort

B) subculture

Allison Chewie felt she was always pressed for time; she was feeling ________. A) Time pressure B) Time poverty C) psychological time D) social time

B) time poverty

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________. A) product disposal B) usage situation C) mood D) sales interaction

B) usage situation

Blue-collar workers with relatively high prestige jobs consider themselves as A) upper middle class B) working class C) upper lower class D) lower lower class

B) working class

____ is a lasting general evaluation of people objects advertisements or issues. A) an object B) a power C) an attitude D) an image

C) an attitude

Which of the following is considered a post purchase process? A) The shopping experience B) Mood C) Consumer satisfaction D) Shopping orientation

C) consumer satisfaction

Money available to a household over and above what is required to have a comfortable standard of living is called ________. A) real income B) overtime pay C) discretionary income D) average of earnings

C) discretionary income

_____ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision A) problem recognition B) evaluation of alternatives C) Information search D) Product choice

C) information search

The ____ hierachy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used. A) experiential B) habitual C) low-involvement D) standard learning

C) low-involvement

The first stage in the consumer decision-making process is ____ A) information search B) evaluation of alternatives C) problem recognition D) product choice

C) problem recognition

________ are an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior. A) Formal groups B) Informal groups C) Reference groups D) None of the above

C) reference groups

The best predictor of major expenditures that do not have status or symbolic value are called _____. A) social class B) income C) social class and income D) occupation

C) social class and income

A component of a person's subculture is ____ A) age B) race C) ethnic background D) all of the above

D) all of the above

The alternatives actively measured during a consumer's choice process are the ________ set. A) inert B) evoked C) evaluate D) consideration

D) consideration

All multiattribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. What is the third element? A) action variables B) motivations C) recency of events D) importance weights

D) importance weights

A component of the ABC model of attitude is ____ A) behavior B) cognition C) affect D)all of the above

D)all of the above