Consumer behavior final

Approaches to discovering consumer problems include activity analysis, product analysis, problem analysis, human factors research, and emotion research. True False

True

Consumers might experience guilt by the use of a product or a service. True or False

True

Nominal decision making is sometimes referred to as habitual decision making. routine decision making. simple decision making. automatic decision making. default decision making.

habitual decision making

Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound? activity analysis product analysis problem analysis human factors research emotion research

human factors research

Selecting the optimal alternative, minimizing the decision effort, and maximizing the ease with which a decision can be justified are examples of consumer metagoals. rational goals. evoked goals. affective goals. primary goals

metagoals.

Which of the following is not a situation in which consumer behavior occurs? communications situation purchase situation usage situation disposition situation All of these are situations in which consumer behavior occurs.

All of these are situations in which consumer behavior occurs

A store's atmosphere can influence which of the following? consumers' judgments of the quality of the store store's image shoppers' moods shoppers' willingness to visit and linger All of these choices are correct.

All of these choices are correct.

The probability of a consumer experiencing postpurchase dissonance, as well as the magnitude of such dissonance, is a function of which of the following? The degree of commitment or irrevocability of the decision. The importance of the decision to the consumer. The difficulty of choosing among the alternatives. The individual's tendency to experience anxiety. All of these choices are correct.

All of these choices are correct.

In a compensatory decision, a brand's weakness on one attribute cannot be overcome by its strength on another attribute Ture or False

False

A consumer decision requires information on which of the following? A. The appropriate evaluative criteria for the solution of a problem. B. The existence of various alternative solutions. C. The performance level or characteristic of each alternative solution on each evaluative criterion. D. The appropriate evaluative criteria for the solution of a problem and the existence of various alternative solutions. E. The appropriate evaluative criteria for the solution of a problem, the existence of various alternative solutions, and the performance level or characteristic of each alternative solution on each evaluative criterion.

The appropriate evaluative criteria for the solution of a problem, the existence of various alternative solutions, and the performance level or characteristic of each alternative solution on each evaluative criterion.

Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process. True False

True

Unplanned purchases can be further subdivided into reminder and impulse purchases. True or False

True

Kim was participating in a group discussion centered on the participants' problems encountered while taking care of their hair. Which approach to problem identification is this? activity analysis product analysis problem analysis human factors research emotion research

activity analysis

The emotional response that owning or using the product or outlet provides is known as affective performance. direct performance. instrumental performance. symbolic performance. consummatory performance.

affective performance.

Which of the following affects consumers' retail outlet selection? outlet image retailer brands retail advertising outlet location and size all of these choices are correct.

all of these choices are correct.

Which type of consumer choice process involves the use of general attitudes, summary impressions, intuitions, or heuristics, and no attribute-by-attribute comparisons are made at the time of choice? affective choice attitude-based choice rational choice attribute-based choice instrumental choice

attitude-based choice

the knowledge of specific attributes at the time the choice is made and attribute-by-attribute comparisons across brands. affective choice attitude-based choice rational choice attribute-based choice instrumental choice

attribute-based choice

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate? routine decision repeat purchase decision primary decision brand loyal decision low visibility decision

brand loyal decision

The situation in which consumers receive information has an impact on their behavior and is referred to as the __________ situation communications purchase usage disposition preliminary

communications

Which of the following is not a type of consumer decision-making discussed in your text? nominal decision making extended decision making complex decision making limited decision making All of these choices are types of decision making

complex decision making

Which of the following is not a decision rule used by consumers? conjunctive disjunctive lexicographic compensatory conjoint

conjoint

Which decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards? conjunctive disjunctive lexicographic elimination-by-aspects compensatory

conjunctive

The evoked set is also called the evaluative set. alternative set. awareness set. preferred set. consideration set

consideration set

A brand whose perceived performance falls below expectations generally produces satisfaction. dissatisfaction. nonsatisfaction. elation. fear.

dissatisfaction.

Which of the following is not a subcategory of the awareness set? evoked set evaluation set inert set inept set All of these choices are subcategories of the awareness set

evaluation set

Thomas is aware of several different brands of electric shavers, but he is only considering seriously three different brands. These three brands that Thomas is evaluating represent his evoked set. evaluative criteria. alternative set. preferred set. awareness set.

evoked set

Lane is test driving several models of automobiles to help him decide which one to purchase. Which source of information does this represent? memory personal sources independent sources marketing sources experiential sources

experiential sources

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules? routine decision making nominal decision making extended decision making simple decision making limited decision making

extended decision making

Which type of consumer problem is one of which the consumer is not aware? latent manifest active inactive blatant

inactive

Brands that are found completely unworthy of further consideration for a specific purchase are members of the evoked set. inept set. excluded set. inert set. discarded set.

inept set

Elaine is considering the purchase of a computer and is aware that Toshiba and HP are brands in this product category. However, she is basically indifferent toward them. These two brands represent Elaine's evoked set. consideration set. inept set. excluded set. inert set

inert set

Which dimension of product performance relates to the physical functioning of the product? affective direct instrumental attributional consummatory

instrumental

Nakeisha wants to purchase some new make-up, but she wants something different from what she is currently using. Since she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed? internal search external search primary search secondary search evoked search

internal search

Shoppers who browse and/or purchase in more than one channel are known as channel shoppers. super shoppers. omni-channel shoppers. mobile shoppers. None of these choices are correct.

omni-channel shoppers

Friends, family, and others are examples of which source of information? memory personal sources independent sources marketing sources experiential sources

personal sources

Décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic? physical surroundings social surroundings temporal perspectives task definition antecedent states

physical surroundings

Doubt or anxiety regarding a purchase a consumer has made is known as postpurchase worry. postpurchase guilt. postpurchase dissonance. postpurchase shame. postpurchase fear.

postpurchase dissonance.

Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use? consumption guilt nonconsumption guilt product nonuse counterfactual thinking prefactual thinking

product nonuse

A price with which other prices are compared is known as a(n) reference price. comparison price. base price. starting price. internal price

reference price.

Any source of products or services for consumers is referred to as a retail outlet. contact point. transaction point. distribution outlet. channel outlet

retail outlet.

Giving out candy to children on Halloween, giving chocolate and roses to sweethearts on Valentine's Day, and wearing green and drinking green beer on St. Patrick's Day are all examples of ritual situations. momentary conditions. prescriptive. schemas. social surroundings

ritual situations

Jose and his family, all Mexican by birth, went to dine at a new Mexican restaurant in Houston, which is home to many outstanding Mexican restaurants. They were expecting authentic Mexican food, and they got it. They most likely experienced satisfaction. dissatisfaction. amazement. nonsatisfaction. surprise.

satisfaction.

A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the store atmosphere. servicescape. store image. store ambiance. store personality

store image.

An attribute used to stand for or indicate another attribute is known as a determinant attribute. substitute indicator. surrogate indicator. secondary indicator. proxy.

surrogate indicator.

Which dimension of product performance relates to self-presentation, aesthetic or image-enhancement performance? affective direct instrumental symbolic consummatory

symbolic

A person who shops at a nicer store than normal because he or she is buying a gift is influenced by the __________ characteristic of the situation. physical surroundings antecedent state task definition temporal perspective None of these choices are correct.

task definition

Sharon has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic? physical features social surroundings temporal perspective task definition antecedent state

temporal perspective

A metagoal refers to the overall amount of energy devoted to any given purchase. the general nature of the outcome being sought. the conscious thinking of all decision processes. using nonfinancial criteria to make purchase decisions. None of these choices are correct.

the general nature of the outcome being sought.

Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called incremental purchases. irrational purchases. unplanned purchases. emotional purchases. deviant purchases.

unplanned purchases.

Using a product in a new way is referred to as counterfactual thinking. prefactual thinking. use innovativeness. usage expansion. extended use thinking

use innovativeness.

Determining how products are currently used across situations can help the marketer develop appropriate advertising and positioning strategies. True False

True

The fact that consumers have limited capacity for processing information is referred to as working memory. bounded memory. bounded rationality. bounded processing. finite processing.

bounded rationality.

A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using? activity analysis product analysis problem analysis human factors research emotion research

product analysis

Which of the following involves techniques designed to ensure that a company's Web pages appear high on an Internet search result list? market segmentation search engine optimization spam blogging behavioral targeting

search engine optimization

______ refers to a shopping style that puts particular emphasis on certain activities or shopping motivations. shopping segment. shopping typology. shopping orientation. shopping perspective. store atmosphere.

shopping orientation.

Jeremy needs a new pair of running shoes. He visits the local running store at a nearby shopping center. He tries on several pairs at the store. After determining which pair he likes the most, he heads home to look online for that exact shoe at the cheapest price. Jeremy is engaging in? in-store shopping webrooming showrooming sequential shopping single-channel shopping

showrooming

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as situational influence. motivators. consumption triggers. consumption influencers. motivational influence

situational influence

The other individuals present in the particular situation are referred to as the servicescape. social surroundings. physical surroundings. store atmosphere. temporal perspective

social surroundings

Kelly likes to shop at Target. She really likes the Archer Farms brands with the rooster on the label, which is one of Target's own brands and can only be purchased there. These types of brands are known as primary brands. secondary brands. store brands. internal brands. limited distribution brands.

store brands.

Attribute-based choice requires A. the knowledge of specific attributes at the time the choice is made. B. attribute-by-attribute comparisons across brands. C. summary impressions. D. the knowledge of specific attributes at the time the choice is made and attribute-by-attribute comparisons across brands. E. All of these choices are correct.

the knowledge of specific attributes at the time the choice is made and attribute-by-attribute comparisons across brands.