Consumer Behavior Final Exam

Decisions driven by our emotional responses to a product are called___.

Affective

Which of the "Big Three" American subcultures make up about 13% of the population?

African American

A reason why consumers conform is ___.

All of the above

Hedonic shopping motives include___?

All of the above

The expectancy disconfirmation theory holds that expectations influence___?

Choice and Satisfaction

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ___ decisions making?

Cognitive

___ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.

Consumer Confidence

Which of the following is considered a post-purchase process?

Consumer Satisfaction

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristic are ___.

Credibility and Attractiveness

What is the most diverse generational cohort in US history?

Gen Z

All of the following are important components of social class EXCEPT for ___.

Gender

Buying decision that are made with little or no conscious effort are called___?

Habitual

A mental or problem-solving shortcut to make a decision is called a(n)___?

Heuristic

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ___ ?

Impulse Buying

Which factor does NOT affect the savings rate?

Income Inequality

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

Whether the customer experiences high or low involvement toward the product.

Sophie tells Nick about a great new restaurant. Sophie is practicing___.

Word-of-mouth communication

___ serves from knowledge that a consumer possesses about a content area.

Expert Power

The balance theory perspective involves relations among three elements (a triad). Which of the following is one of them elements of the triad?

A person and his or her perceptions

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

A theory of cognitive dissonance.

Which American ethnic subcultures is the fastest growing?

Asian American

A(n) ___ is a lasting, general evaluation of people (including oneself), objects, advertisements, of issues.

Attitude

Source ___ refers to the perceived social value of a message source.

Attractiveness

What is the most powerful age segment economically in the US?

Baby Boomer Generation

___ considers how people perceive relations among different attitude objects, and how they alter their attitudes to remain consistent.

Balance Theory

78% of the global population is low income consumers whose purchasing power is under $10,000 per year. They are referred to as ____.

Bottom of the pyramid

A consumer who buys the same brand over and over again exhibits ___.

Brand Loyalty

Money available to a household over and above what is required to have a comfortable standard of living is called___.

Discretionary Income

If a fireman told you to leave your apartment, you would comply because the fireman has ___ power.

Legitimate

The single best indicator of social class is ___.

Occupational Prestige

___ are frequently able to influences others' attitudes on behavior.

Opinion Leaders

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ___?

POP Stimuli

If you were able to pull strings and get your friend past the velvet rope and into an exclusive nightclub, you would gain some ___.

Social Capital

A ___ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Subcultures

A(n) ___ is a marketing intermediary retained by a consumer to guide what that consumer buys.

Surrogate Consumer

Which of the following is NOT true of Generation Y?

The most diverse age cohort

An extended family unit is characterized by ___ living together.

Three generations of a family

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ___?

Time Pressure

Decisions are influences by the way a problem is posed. This is called framing.

True

Gasoline is the only commonly purchase product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point-of-purchase factors more important.

True