consumer behavior jeopardy

When using the ________ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.

conjunctive

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

consumption situation

A type of consumer decision making is ________.

all of the above: cognitive, affective, habitual

We discussed which of the following companies in regards to brand communities?

all of the above: lululeon, harley davidson, starbucks

A consumer who buys the same brand over and over again exhibits ________.

brand loyalty

Features actually used to differentiate among choices are called ________ attributes.

determinant

All of the following are types of power except:

forceful power

A garage sale is an example of what is called ________.

lateral cycling

If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?

no problem recognition

Cold stone creamery was the example we discussed for which of the following terms?

opinion leaders

________ argue(s) that each of us has several "selves that relate to groups."

social identity theory

The personality of a retail store is also called ________.

store image

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive 50 miles and pay $90 for the blanket, or she could order one off the Internet for $168. Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet. This is an example of how ________ influences the consumer decision-making process.

time poverty

Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal. (TRUE or FALSE)

true

Reward power is a person or group with the means to provide positive reinforcements.TRUE or FALSE

true