consumer behavior practice test

______ refers to the process of movement and adaption to one country's cultural environment by a person from another country.

Acculturation

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ______.

De-ethinicization

Reference groups influence us in three ways. What are they?

Informational, utilitarian, and value-expressive dimensions

_____ usually dictate what is right or wrong, acceptable or unacceptable.

Norms

The capacity to alter the actions of others is referred to as ________ power.

Social

Consumers who are ______ love buying everything in sight

Spendthrifts

A _____ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Subculture

Sandra Jackson decided to become a nurse after several years as an elementary school teacher. She still wanted to help people; she just wanted to do it differently. What is this an example of?

horizontal mobility

Culture is best described as society's ______.

personality

A(n) ______ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior

reference group

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have _____ power;

referent

______ refers to the passage of individuals from one social class to another

social mobility