consumer behavior test 2 questions

Brands with sincere personalities foster stronger relationships with consumers, compared to brands with exciting personalities A. true B. false

A. True

In which type of motivational conflict must a consumer choose between two attractive alternatives? A. approach-approach B. positive-positive C. win-win D. avoidance-avoidance E. primary-primary

A. approach-approach

Maslow's hierarchy of needs includes all EXCEPT which of the following? A. cognition B. physiological C. safety D. belongingness E. esteem

A. cognition

The energizing force that activates behavior and provides purpose and direction to that behavior is known as _____. A. motivation B. personality C. emotion D. perception E. needs

A. motivation

The owner of a local restaurant wants to enhance consumers' attitudes toward his restaurant by changing the affective component of their attitude. Which of the following is an appropriate approach to achieve this objective? A. Change consumers' beliefs about attributes of his restaurant. B. Use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant. C. Convince consumers that an attribute for which this restaurant is strong is more important than other attributes consumers consider for this product category. D. Inform consumers that delivery is now available. E. Offer coupons to get consumers to visit the restaurant.

B. Use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music to the restaurant.

Janice and her mother were visiting an art gallery, and they were looking at modern art. When they came to one painting, Janice said, "I like that." When her mother asked her why she liked it, all she could say was, "I don't know, I just like it." Which component of attitude does this represent? A. cognitive B. affective C. behavioral D. latent E. manifest

B. affective

Nikki likes to attend the movies, but she is concerned with how expensive ticket prices are getting and the cost of concessions. She wants to have fun, but she also knows that she needs to save money for college. Which type of motivational conflict is Nikki experiencing? A. approach-approach B. approach-avoidance C. avoidance-avoidance D. acceptable-unacceptable E. unacceptable-acceptable

B. approach-avoidance

If competing brands are comparable in terms of product features (central cues), then consistent with the elaboration likelihood model, under high involvement, peripheral cues like pleasant music will NEVER have influence on brand preferences. A. true B. false

B. false

Which core trait in the Five-Factor Model of personality is manifested by an individual being moody, temperamental, and touchy? A. introversion B. instability C. sulkiness D. conscientiousness E. agreeableness

B. instability

Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations? A. motivation B. personality C. emotion D. perception E. needs

B. personality

Brand personality trait relatively specific to American culture is: A. sincerity B. ruggedness

B. ruggedness

A consumer's propensity to pursue differentness relative to others through the acquisition, utilization, and disposition of consumer goods is exhibiting _____. A. consumer ethnocentrism B. a need for cognition C. a need for uniqueness D. extroversion E. agreeableness

C. a need for uniqueness

A consumer's propensity to pursue differentness relative to others through the acquisition, utilization, and disposition of consumer goods is exhibiting _____. A. consumer ethnocentrism B. a need for cognition C. a need for uniqueness D. extroversion E. agreeableness

C. a need for uniqueness

Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded? A. primary route B. secondary route C. central route D. peripheral route E. direct route

C. central route

The elaboration likelihood model posits two routes to persuasion, which are the _____. A. primary route and secondary route B. temporary route and permanent route C. central route and peripheral route D. manifest route and latent route E. direct route and indirect route

C. central route and peripheral route

Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products? A. need for affiliation B. need for uniqueness C. consumer ethnocentrism D. agreeableness E. introversion

C. consumer ethnocentrism

Strong, relatively uncontrollable feelings that affect our behavior are known as _____. A. motivations B. personality C. emotions D. perceptions E. needs

C. emotions

Which type of appeal uses the threat of negative (unpleasant) consequence if attitudes or behaviors are not altered? A. one-sided message B. two-sided message C. fear appeals D. humorous appeals E. comparative ads

C. fear appeals

Two prominent sets of motives under regulatory focus theory are termed _____. A. approach and latent B. excess and manifest C. promotion and prevention D. acute and chronic E. motivate and conflict

C. promotion and prevention

Which of the following is FALSE regarding the central route to persuasion in the elaboration likelihood model? A. Consumers exhibit high involvement with the product, message, or decision. B. Consumers exhibit strong attention focused on central, product-related features and factual information. C. Consumers experience conscious thoughts about product attributes and use outcomes. D. Persuasion operates through classical conditioning. E. Persuasion generally alters product beliefs.

D. persuasion operates through classical conditioning

Which personality trait was less prevalent in Japanese brands? A. sincerity B. excitement C. competence D. ruggedness E. sophistication

D. ruggedness

Maslow's hierarchy of needs is based on which premise? A. All humans acquire a similar set of motives through genetic endowment and social interaction. B. Some motives are more basic or critical than others. C. The more basic motives must be satisfied to a minimum level before other motives are activated. D. As the basic motives become satisfied, more advanced motives come into play. E. All of the above

E. All of the above