Consumer Behavior—Chapter 13

t

T/F: Mabel is embarrassed when shopping for adult diapers at a retail store. This negative emotion is influenced by both the product (adult diapers) and the situation.

Embarrassment

A negative emotion influenced both by the product and the situation.

a

A person who is depressed, goes shopping, and buys something nice for herself/himself has been influenced by the a. antecedent state b. physical surroundings c. task definition resources d. temporal perspective e. none of the above

c

A servicescape is a. the image consumers have of a store b. the sum of all the physical features of a retail environment c. the atmosphere of a service business d. the impression provided by the other shoppers at an outlet e. none of the above

Ritual Situation

A socially defined occasion that triggers a set of unrelated behaviors that occur in a structured format and that have symbolic meaning.

t

T/F: Alice is shopping to purchase new drapes for her living room. The situational characteristic influencing her behavior is task definition.

c

Consumers respond to a. their internal state, then the situation, and then the marketing influence b. the situation and then the marketing influence c. marketing influences and the situation simultaneously d. the marketing influence and then the situation e. all of the above

Antecedent States

Features of the individual person that are not lasting characteristics.

d

How differently you might behave at Best Buy if you are there only to browse versus being there to replace a broken Blu-ray player is known as which situation? a. communication b. usage c. disposition d. purchase e. all of the above

Physical Surroundings

Include decor, sounds, aromas, lighting, weather, and configurations or merchandise or other material surrounding the stimulus object.

Servicescape

Refers to atmosphere when describing a service business such as a hospital, bank, or restaurant.

Disposition Situation

Refers to the frequent issue faced by consumers of disposing products or product packages after or before product use.

Temporal Perspective

Situational characteristics that deal with the effect of time on consumer behavior.

c

Situational influence consists of a. the context preceding the purchase decision b. the set of factors that includes the attributes of the environment and the marketing stimulus but excluded the attributes of the individual c. a set of factors outside of and removed from the consumer and the characteristics of the marketing stimulus d. all those attributes of the consumption environment that do not directly affect the consumption process e. none of the above

t

T/F: Consumers tend to buy less under crowded store conditions.

Momentary Conditions

Temporary states of being (tired, ill, having extra money, being broke, etc.)

Social Surroundings

The other individuals present during the consumption process.

Atmospherics

The process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.

Situational Influence

All those factors particular to a time and place that do not follow from a knowledge of personal and stimulus (choice alternative) attributes and that have an effect on current behavior.

t

T/F: Hispanic girls celebrate a situation situation when they reach 15 years old known as quinceanera.

f

T/F: Momentary conditions reflect temporary states of mind rather than temporary states of being.

t

T/F: Some consumers are highly susceptible to interpersonal influence, which is a personality trait.

f

T/F: The other individuals present in the particular situation are referred to as the group participants.

f

T/F: The sum of all the physical features of a retail environment is referred to as the retail ambiance.

Task definition

The reason the consumption activity is occurring.

Purchase Situations

The situation in which consumers make their product selection.

Communications Situation

The situation in which consumers receive information.

Usage Situations

The situation in which consumers select a product based on appropriateness for a specific use.

Store Atmosphere

The sum of all physical features of a retail environment.

Moods

Transient feeling states that are generally not tied to a specific event or object.

d

Weddings are not only social, legal, and religious rituals, they are also a. antecedent states b. developmental rituals c. temporal situations d. consumption rituals e. none of the above

e

Which of the following is a type of situational influence? a. communications situation b. purchase situation c. usage situation d. disposition situation e. all of the above