Creative marketing Exam 1 & 2

Pick the best answer about Google Search ads.​

-Big advantage over organic listings.​ -Reaches target prospects who are actively searching. ​ -If bid appropriately, the ad appears on the first page of results.​ All of the above three advantages.​

Examples of social media goals include

-increasing web traffic. -improving engagement -increasing brand/reach -enhancing brand perception -generating lead -growing sales revenue

A Premiere Pro file has the extension of

.prproj

In 2011, students at Brazil's Federal University of Minas Gerais mined tempo data from hit singles. They found that the most popular songs had a BPM of around

120

Each human retina contains approximately how many light sensitive cells

150 Million

The Google Network currently reaches what percentage of all internet users worldwide?

80%​

In Premiere Pro, we can mark the beginning and end of a clip or segment with:

A marker.

What is the most accurate definition of a niche social network?

A social network with a specific set of use cases.

A graphic organizer that consists of images displayed in sequence for the purpose of pre-visualising a video ad is named

A storyboard.

For the majority of ad manager administrative platforms,​

A valid credit card has to be entered before ads can be published​

social channel was previously visited and is assumes to have influenced the ultimate sale.

Assisted Sale:

You have decided to start boosting your Facebook posts into ads to create brand awareness and increase engagement. What should you always keep in mind about boosting your posts?​

Avoid boosting too many of your posts, so you can make the boosted ones seem special.

•88% use Geographic bases •65% use Behavioral •53% use Demographic bases •43 use Psychographic bases

Basis of Segmentation

Social proof, reciprocity, and loss aversion are examples of​

Behavioral science​

You have an organic post on Facebook that is performing well. What paid action would show your post to more people?​

Boost your post​

Google Ads, Bing Ads and other platforms utilize keyword matching. Examples of matching include​

Broad match, exact match, broad match modifier, phrase match​

Eric Aaberg recommended

Canva

After you've identified an audience for your paid ad campaign, what's the next step??

Choose a goal for the campaign.

In class, we studied a scenario where a Court Reporter recorded a deposition. What is the best conclusion we drew from our discussions?

Court Reporters only record the words spoken, and by whom.

social channel or asset was the last channel visited by customer prior to purchase

Direct Sale:

Which of the following is the best description of a campaign?​

Each campaign has several ad groups. Each ad group has its own keywords that are used for all its ads​

What are the key elements of an effective message shared on social media?

Engaging, relevant, complementary.

How do we best speak to an audience?

Evoke an emotion.

Some ads platforms give us the opportunity to provide more information and get more space for our ad. We call these ​

Extensions​

Is it true that most of your social posts should be spur-of-the-moment?

False: most of your posts should be pre-planned on an editorial calendar.

Methods for setting an ads budget include​

Fixed percentage of revenues​ Copying competitors​ Objective based​ All of the above​

Possible bases for segmentation include?

Geographic, psychographic, demographic, and behavioral.

The organic local listings that appear in Google Search and in Google Maps are entered by via​

Google My Business

Chroma-screen, used in video and photo situations, is also called...

Green screen.

Which of the following have trichromatic vision?

Humans.

Google's four Micro-Moments are​

I want to know, I want to go, I want to do, I want to buy​

What is NOT a factor to consider when deciding which social networks to be active on?

Identifying which channels are the most popular.

Campaign goals may include​

Increasing traffic​ Enhancing brand perception​ Lead generation​ All of the above

The Stanley Milgram experiment helps demonstrate

Influence by authority figures, such as a man in a white coat.

What makes a strategic goal impactful?

It is meaningful for your business.

My colleague at work insists that you need to be active on every social network. Why is he wrong?

It is more important to be active on a few channels in a meaningful way.

Choosing a social network with a large audience is important because

It is more likely that a significant portion of your customer base is active there

Why is targeting the right audience on social media so important?

It personalizes your campaigns and makes them more effective.

In Premiere Pro, we have keypad shortcuts. Popular shortcuts include three shuttle keys named

J, K, L

60 percent of our smell-related genes have been permanently damaged in [evolutionary] neural arbitrage,

John Medina

Who said, "Human minds yield helplessly to the suction of story"?

Jonathan Gottschall.

You can target prospects by​

Keywords, location, demographics, devices​

Strategic goals must be

Meaningful, easily understood by everyone in our team, and measurable.

What's the difference between metrics and dimensions?

Metrics are quantitative, dimensions are qualitative - Conunts, dollars, ratio percentages

How do ongoing goals and campaign goals differ?

Ongoing goals are focused on the long-term and campaign goals to a specific initiative.

Examples of metrics include​

Pageviews, sessions, users, bounce rate​

Which of the following is most true about what Facebook Pixel can be used for?

Pixel is a tracking tool that can tell you how many people made a purchase from your ad.

When using Facebook Ads Manager to create ads (not posts), three of the promotion focuses offered are

Promote your page, get more leads, get more website visitors​ -Boost a post -promote app -promote locally

Demensions

Qualitative Descriptive Categorize

Which of the following is a niche social network?

Quora

With website tracking (Facebook Pixel/Google Tag) we have the ability to reach prospects who entered our website, but exited before completing a CTA. We can add these prospects to our targeting. We call this

Retargeting​

A search engine is a software system that is designed to carry out web searches. We refer to the words a person types into the search box as​

Search terms​

To determine which social channels to pick, and identify which topics to discuss on them, you should

Set clear goals and define your audience.

In Premiere Pro, we looked at four primary panels during our introductory session. They were called:

Source monitor, program monitor, project panel, timeline.

The Marketing Funnel could be described as

The Buyers Journey from top to bottom.

Which marketing era are we currently in?

The Customer Relationship Era.

The Google Network is divided into two big areas. These are​

The Google Search Network and the Google Display Network​

Typically, a browser set to default magnification will display only the top half of a web page. What do we call the lower edge of the visible web page when only this top half of the web page is showing?​

The fold

Participating in a popular, trending challenge is common on which of these channels?

TikTok

Which of the following is the best reason to use Twitter?

To join trending conversations.

Why is it important to have an editorial calendar?

To keep your social media use organized.

Why should chat and message-based social networks become part of your marketing mix?

To reach customers where they communicate privately.

What is a unique way messaging and chat-based social networks are used by brands?

To serve ads in a person's inbox.

According to Google, an I-want-to-know moment is

When someone is exploring or researching, but is not necessarily in purchase mode.

What is a good name for a persona?

William

The Customer Journey is

a set of experiences that a customer goes through from the moment they start interacting with your brand.

a detailed outline of possible experiences that customers might have with your brand over the course of their lifetime. Because there can be significant variation between different customer experiences, customer journey maps include numerous touchpoints and work at both a general and specific level.

customer journey map

Eric Aaberg grew UTD Spirit Programs by ?

more than 1000 followers within one year.

What does your social media strategy do for your organization?

t ties your activities on social media to important business outcomes.

Paid advertising works by influencing a target prospect to take action. It's much easier to succeed at this if ​

we focus our efforts on the right target at just the right time