CSIS 1010: Chapter 10
House of Cards is an online TV series developed by which of the following? -Amazon Studios -Netflix -Hulu -HBO
Netflix
Vox is an example of the Digital First business model. -True -False
False
Which of the following is the largest producer of revenues in the U.S. entertainment industry? -television -motion pictures -radio -video games
television
Which of the following statements about Millennials is not true? -Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. -Only about 33% of Millennials read news stories every day. -Millennials are more likely to have read a book in the past 12 months than older adults. -Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.
Only about 33% of Millennials read news stories every day.
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: -industry convergence. -repackaging. -aggregation. -media transformation.
industry convergence.
Which of the following has the highest share of the e-book market? -Apple -Barnes & Noble -Amazon -Google
Amazon
Which of the following was expected to generate the highest amount of online content revenue in the United States in 2017? -Internet radio -online music -online TV and movies -online video games
online video games
DRM refers to a combination of ________ for protecting digital content. -technical and legal means -local and remote policies -user and publisher agreements -hardware and software methods
technical and legal means
Which of the following U.S. media channels generates the most revenue? -motion pictures -Internet -television -newspapers
television
The leading merchants of digital games includes Apple's App Store and: -Xbox. -the Google Play store. -Amazon Digital. -Twitch.tv.
the Google Play store.
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: -content convergence. -digital rights management. -the release window. -dynamic pricing.
the release window.
The a la carte revenue model allows users to pay only for what they use. -True -False
True
The average American adult spends twice as much time-consuming media than time spent at work. -True -False
True
In 2016, the sales of downloaded music ________, compared to the previous year. -were flat -decreased by 10% -increased by 10% -decreased by 20%
decreased by 10%
Content convergence describes convergence in the design, production, and ________ of content. -consumption -marketing -sales -distribution
distribution
In 2016, book publishing revenues: -increased slightly. -remained stable. -experienced a sizeable decrease. -increased significantly.
experienced a sizeable decrease.
________ is the largest downloading service of movies a la carte (electronic sell-through (EST)). -Google Play -Hulu -Netflix -iTunes
iTunes
Which of the following statements about online magazine publishing is not true? -A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month. -The total magazine audience size decreased in 2016, due entirely to the growth of digital magazines. -More than 35% of tablet computer owners read magazine content once a week. -The percentage of adults who read digital edition magazines has more than quadrupled since 2011.
The total magazine audience size decreased in 2016, due entirely to the growth of digital magazines.
Millennials are the first generation to be born into the digital revolution of the 20th century. -True -False
True
Online readership of newspapers is growing by more than 10% a year. -True -False
True
All of the following are examples of technology convergence except: -smartphones. -the iPad. -Apple TV. -Amazon Books Publishing.
Amazon Books Publishing.
Which of the following statements about the wholesale and agency models for selling books is not true? -A result of the agency model was that Amazon's prices on e-books rose. -In the wholesale model, the retailer decides at what price to sell a book to the consumer. -Amazon surprised traditional publishers by selling e-books for below their wholesale cost. -Amazon supports the agency model.
Amazon supports the agency model.
Which of the following native digital news sites is owned by AOL? -Vox -Huffington Post -Reddit -Vice
Huffington Post
Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately: -2%. -7%. -9%. -5%.
2%.
In 2017, e-book sales were expected to constitute about ________% of total trade book sales revenues in the United States. -40 -30 -10 -20
20
Around what percentage of Amazon's top 100 selling e-books are now self-published? -45% -15% -35% -25%
45%
What percentage of Americans who read newspapers exclusively do so on a mobile device? -23% -43% -53% -33%
53%
In 2016, revenue from Internet media accounted for about ________ of total entertainment and media revenue. -9% -18% -36% -40%
9%
Together Amazon and Apple account for ________ of the e-book market. -55% -92% -72% -87%
92%
________ were the most troubled segment of the publishing industry in 2017. -Magazines -Periodicals -Newspapers -Books
Newspapers
Smartphones are an example of technological convergence. -True -False
True
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. -sales -distribution -freemium -a la carte
freemium
________ was sued by the Justice Department for violating antitrust laws in connection with e-books. -Amazon -Google -Barnes & Noble -Apple
Apple
Which of the following native digital news sites has the most unique monthly visitors? -Huffington Post -Buzzfeed -Vice -Vox
Buzzfeed
Which of the following statements about the music industry is not true? -Music industry revenues have decreased by 50% since 1999. -Digital revenues accounted for less than half of all U.S. music revenues in 2016. -It is still unclear if streaming music services have a viable business model. -Streaming music generated over 50% of all digital music sales in 2016.
Digital revenues accounted for less than half of all U.S. music revenues in 2016.
Cannibalization is a major challenge facing book publishers. -True -False
False
In 2016, mobile games generated more revenue than console games. -True -False
False
In the wholesale model of e-book distribution, pricing power is with the publisher. -True -False
False
Online newspapers and magazines are the largest and fastest growing forms of online content. -True -False
False
Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment? -Buzzfeed -Huffington Post -Reddit -Flipboard
Which of the following is not one of the top three players in e-book publishing? -Apple -Google -Amazon -Barnes & Noble
Which of the following streaming TV devices does not involve use of a remote controller? -Google Chromecast -Roku -Apple TV -Amazon Fire TV
Google Chromecast
Which of the following happened during the time period when newspapers used a print-centric business model? -Apple introduced the iPhone. -The adoption of smartphones and tablets has grown rapidly. -Facebook opened to the public. -Google launched its search engine.
Google launched its search engine.
Which of the following is the fastest growing segment of U.S. media revenues? -magazines -radio -home video -Internet media
Internet media
Which of the following statements about mobile gaming is not true? -Mobile gaming is a more open platform than console gaming. -Mobile games generated an estimated $3 billion in 2016. -Mobile games appeal to a younger demographic than console games. -Mobile games are expensive to develop when compared to traditional gaming systems.
Mobile games are expensive to develop when compared to traditional gaming systems.
Which of the following statements about the online newspaper audience is not true? -Most newspaper readers read the news using a combination of the Web, print and mobile. -Online newspapers reach over 75% of individuals in households earning more than $100,000 a year. -Social networks have become a major source of readers for newspaper articles. -The online newspaper is one of the most successful of all online media in terms of audience size.
Most newspaper readers read the news using a combination of the Web, print and mobile.
Which of the following statements about the movie industry is not true? -Online movie distribution is not dominated by a single distributor. -Over 300 million Americans were expected to watch feature-length movies online in 2017. -Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. -The movie industry's control of the release window of a movie is a form of price discrimination.
Over 300 million Americans were expected to watch feature-length movies online in 2017.
Which of the following is not a current trend in online content? -E-book sales growth slows. -Explosive growth of the mobile platform accelerates the transition to digital content. -Americans continue to spend more on streaming music than downloaded music. -Readership of newspapers in print form continues to exceed online readership.
Readership of newspapers in print form continues to exceed online readership.
Who was the first major fiction writer to create an e-book-only volume of a new work? -Amanda Hocking -Stephen King -Hugh Howey -Dan Brown
Stephen King
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. -Media -Content -Technological -Industry
Technological
________ is not one of the three business models employed by newspapers between 1995 and 2017. -The Digital First model -The Convergence model -The Print-centric model -The Integrated Print/Web
The Convergence model
Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014? -The New Yorker -Time -Newsweek -Sports Illustrated
The New Yorker
Which of the following statements about the television industry is not true? -Netflix is the leading distributor of streaming TV. -The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. -Over-the-top entertainment services are a threat to cable television distributors. -Americans spend more time watching television on a computer or mobile device than they do on a traditional television set.
The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
Which of the following statements about the newspaper industry is not true? -Newspaper circulation revenues have remained flat since 2000. -The emergence of search engines such as Google has had a major impact on the newspaper industry. -Online readership of newspapers is increasing. -The desktop computer remains the most common way that that Americans access online newspapers.
The desktop computer remains the most common way that that Americans access online newspapers.
Which of the following statements about e-sports is not true? -Twitch accounts for over 80% of the online e-sports viewing in the United States. -E-sports tournaments routinely draw an online audience equal to professional football games. -The e-sport audience is predominantly composed of females between the ages of 21 and 34. -Colleges are beginning to offer scholarships for players on their video game teams.
The e-sport audience is predominantly composed of females between the ages of 21 and 34.
Which of the following is not an advantage that pure digital news sites have over print newspapers? -They can take advantage of newer technologies for producing the news. -They can create new work flows and business processes that are more timely and efficient. -They have a lower cost structure. -They offer higher quality journalism.
They offer higher quality journalism.
Which of the following statements is not true about OTT? -OTT entertainment services enable binge watching. -To use OTT services, consumers must purchase a bundle of channels. -OTT entertainment services are a threat to cable television. -OTT refers to the fact that the entertainment service rides "on top" of -other network services such as cable TV and telephone service.
To use OTT services, consumers must purchase a bundle of channels.
Over 50% of the American population watches television online. -True -False
True
The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games. -True -False
True
The proliferation of mobile device has led to an increase in the total amount of time spent with media. -True -False
True
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline. -True -False
True
The time spent on desktop computers and mobile devices now exceeds time spent in front of the television. -True -False
True
Which streaming gaming channel was purchased by Amazon in 2015? -Twitch.tv -Shield.nvidia.com -YouTube.com -Dailymotion
Twitch.tv
Which of the following is not an example of a native digital news site? -Vice -USA Today -Buzzfeed -Huffington Post
USA Today
When was the future of e-books firmly established? -in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet -in 2010, when Apple introduced the first iPad -in 2007, with the introduction of Amazon's Kindle -in 2009, when Barnes & Noble introduced its Nook e-reader
in 2007, with the introduction of Amazon's Kindle
Which of the following is not a leading factor in changing the television industry? -increased popularity of binge watching compared to watching linear TV -development of the mobile platform -increasing broadband penetration -inability to attract customers to traditional products
inability to attract customers to traditional products
All of the following are aspects of content convergence except: -production. -design. -distribution. -language.
language
Which of the following is not a type of digital gamers? -casual gamers -console gamers -social gamers -local gamers
local gamers
Zinio is an example of which of the following? -e-reader platform -vanity press -magazine aggregator -interactive book developer
magazine aggregator
Which of the following occurs first in the process of content convergence related to books? -media integration -media maturity -media transformation -media migration
media migration
Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000? -most content free, but subscription fee to access premium content -paywall -totally free -metered subscription model
metered subscription model
In 2017, which of the following comprised the largest segment of the online gaming audience? -casual gamers -console gamers -social gamers -mobile gamers
mobile gamers
In 2016, which of the following forms of entertainment produced the least amount of revenue? -television -video games -radio -recorded music
recorded music
Magazine digital advertising revenues are expected to _______ for the next few years. -grow over 20% -significantly decrease -more than double -remain relatively flat
remain relatively flat
Which of the following is not part of an effort by Internet distributors to ensure the survival of legitimate news sites? -the New Media Alliance -Google's AMP tool -Amazon's Spark network -Facebook Journalism Project
the New Media Alliance
