DECA Marketing Cluster Sample Exam

Trade Journal

A type of business magazine aimed at businesspeople interested in particular industries

Which of the following is an example of a direct-marketing channel that a business can use to send personalized promotional information to its customers in real time? A. Cell phone B. Catalog C. Scanner D. Television ad

A. Cell phone

What might result if a business fails to maintain positive customer/client relations? A. Decrease in sales B. Reduction in assets C. Loss of advertisers D. Lowering of goals

A. Decrease in sales

Which of the following statements is true regarding the use of diaries as a marketing-research collection method? A. Diaries record repetitive behaviors that occur at frequent intervals B. Diaries primarily provide quantitative informations for researchers C. The disadvantage to using diaries is that they do not provide in-depth information D. The advantage to using diaries is that information can be easily tabulated

A. Diaries record repetitive behaviors that occur at frequent intervals

What tends to occur when a country is experiencing political instability? A. Its currency loses value B. Unemployment rates decrease C. Domestic trade improves D. Commodity trade increases

A. Its currency loses value

Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management? A. New-product development B. Elimination of weak products C. Idea generation D. Monitoring of existing products

A. New-product development

What is a type of company promotional material that can be used as a source of information for selling? A. Newspaper advertisements B. Professional publications C. Product labels D. Trade magazines

A. Newspaper advertisements

Susan's father receives veterans' benefits, and her grandfather gets Social Security. Are these payments counted in GDP? A. No, these are transfer payments B. Yes, these are government purchases C. Yes, these funds are for personal consumption D. No, the recipients produce goods and services

A. No, these are transfer payments

What is a method that managers can use to motivate employees? A. Offering performance-based financial rewards B. Encouraging employees to specialize C. Investing in new technology D. Sharing customer information with employees

A. Offering performance-based financial rewards

What approach to record keeping is Dahlia's business using when it hires a data processing center to handle the record keeping for its accounting information? A. Outsourcing the task B. Establishing a department C. Hiring an employee D. Keeping the records personally

A. Outsourcing the task

Which of the following is most likely to result if workers fail to meet time standards? A. Reduced number of products available B. Increased promotion C. Reduced costs D. Increased quality products provided

A. Reduced number of products available

Which of the following individuals chooses goods for resale, surveys consumer trends, and rates past performance of products and vendors? A. Retail buyer B. Durable goods producer C. Receiving manager D. Industry researcher

A. Retail buyer

Which of the following is an area at a business that must be maintained on a regular basis? A. Sidewalks B. Furniture C. Shelving D. Fixtures

A. Sidewalks

Henry works in a business's receiving room. While working, Henry was lifting and setting down heavy boxes when he experienced back and abdominal pain. What type of workplace injury did Henry receive? A. Strain B. Closed wound C. Sprain D. Open wound

A. Strain

What is an economic factor that businesses might identify as a result of conducting an environmental scan? A. Unemployment rate B. Increased regulation C. Population shift D. Lifestyle adjustment

A. Unemployment rate

Which of the following is a factor that affects selling policies over which a business has no control? A. Price of goods/services B. Availability of raw materials C. Quality of suppliers D. Number of employees

B. Availability of raw materials

Ebony is creating her résumé to send to potential employers. Which of the following should Ebony do when describing her work experience? A. List the technical training that she has received B. Briefly describe her previous job responsibilities C. Clearly explain her work interests and career goals D. Provide her complete address and telephone information

B. Briefly describe her previous job responsibilities

Who is responsible for carrying out the tactics to achieve a business's marketing strategies? A. Customers B. Employees C. Executives D. Stockholders

B. Employees

What is the term for higher levels of output resulting from putting more workers on the job? A. Return on revenue B. Increasing returns C. Return on input D. Marginal returns

B. Increasing returns

Which of the following is an advantage of secondary research? A. It is specific to the research needs B. It is quick C. It is up to date D. It gives marketers control of the study

B. It is quick

Which of the following is a type of simple written report that usually is distributed to employees within a business? A. Proposal B. Memorandum C. Handbook D. Newsletter

B. Memorandum

Alexandria has been using Look-So-Good cosmetics for several years and would not consider changing brands. In fact, Alexandria likes the cosmetics so much that she has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look-So-Good products, and encourages them to try the cosmetics. What type of word-of-mouth marketing is Alexandria using? A. Mobile marketing B. Organic marketing C. Shill marketing D. Virtual marketing

B. Organic marketing

According to Maslow's Hierarchy of Needs, which of the following needs is satisfied when a person purchases products that meet his/her most basic needs? A. Esteem B. Physiological C. Safety D. Social

B. Physiological

Which of the following is a technique that a business might use to evaluate the results of a project it completes for a customer? A. Analyze the project proposal B. Prepare a satisfaction survey C. Organize the management team D. Determine the contract criteria

B. Prepare a satisfaction survey

Which of the following are internal factors that affect the way a business uses promotional tools? A. Price and competition B. Product and price C. Demand and product D. Place and demand

B. Product and price

Which of the following workplace-related safety and health issues would most likely be regulated by law? A. Weight-management programs B. Storage and disposal of chemicals C. Smoking cessation support groups D. Health education information sessions

B. Storage and disposal of chemicals

A business introduces a new product to mid-sized cities in the southeastern section of the country. The business monitors the product's sales to determine if it should introduce the product nationwide. What marketing-research method is the business using? A. Observation B. Test marketing C. Consumer panel D. Survey

B. Test marketing

Which of the statements is true about express contracts: A. They are enforceable when one party is underage B. They are stated orally or in writing C. They are usually unilateral agreements D. They are enforceable if the promises are illegal

B. They are stated orally or in writing

Why is it important to build in a safety net, or padding, when identifying resources? A. To try to cut corners B. To plan for the unexpected C. To find substitutes D. To obtain financial support

B. To plan for the unexpected

What might employees read in order to learn about new trends and technology in a specific industry? A. News magazine B. Trade journal C. Annual report D. Daily newspaper

B. Trade journal

Which of the following questions is worded appropriately to ensure the researcher obtains valid responses? A. Where did you buy your computer equipment and software? B. What, if anything, did you like best about the last computer you purchased? C. What did you like best about your last computer purchase D. Would you buy a computer at a store surrounded by other stores and lots of traffic?

B. What, if anything, did you like best about the last computer you purchased?

When a company's promotional activities focus on pointing out differences between its well-established product and competing products, the product is in the ____________ stage of its life cycle. A. growth B. maturity C. declining D. introductory

B. maturity

What type of law is violated when a supplier requires intermediaries to enter into typing agreements? A. Zoning B. Probate C. Antitrust D. Infringement

C. Antitrust

A sales person says to a customer, "Mr.Michaels, wouldn't buy from Davenport Electronics. That company buys parts for its products from sweatshops, and the items don't meet safety codes. Its products usually break within six months." In many jurisdictions, the salesperson is violating selling regulations related to A. Foreign corruption B. Price discrimination C. Business defamation D. Product infringement

C. Business defamation

Which of the following is a barrier to effective listening? A. Concentration B. Empathy C. Distractions D. Open-Mindedness

C. Distractions

What communication style is most appropriate to use when you are providing a friend with personal advice? A. Judgemental B. Formal C. Empathetic D. Businesslike

C. Empathetic

A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use, if it does not want to spend a lot of time or money to obtain the information? A. Interview B. Casual C. Exploratory D. Experimental

C. Exploratory

Which of the following is a source of primary market research? A. Government publications B. Search engines C. Focus groups D. Industry periodicals

C. Focus groups

What is one of a coach's most important tasks? A. Accepting change B. Caring for others C. Giving feedback D. Being honest

C. Giving feedback

Which of the following statements is true regarding the use of group creative-thinking techniques to facilitate the idea-generation process? A. The brainstorming technique usually generates the best ideas B. Groups are usually more effective when each member uses mind-mapping techniques C. Group members most often generate new ideas by altering or building upon another idea D. The Six Thinking Hats technique is generally the most effective idea-generation technique

C. Group members most often generate new ideas by altering or building upon another idea

Holly, Cary, and Rick are working a project together, even though they are geographically far away from each other. They use the Internet to work on documents together, share files, and communicate quickly and easily. What type of software are Holly, Cary, and Rick using? A. Spyware B. Shareware C. Groupware D. Freeware

C. Groupware

What might result if a business's merchandising budget called for purchasing more goods than customers wanted? A. Surplus profit B. Additional sales C. Increased costs D. Expanded market

C. Increased costs

Which of the following is no longer the determining factor in customers' buying decisions for many products? A. Quality B. Return policies C. Price D. Customer service

C. Price

Which of the following may result when products fail to meet government standards? A. Request for additional monies from consumers B. Deletion of labels from products C. Redesign of packaging D. Payments for advertisements to promote a product's problems

C. Redesign of packaging

What information is usually best to discuss in person rather than to provide in an employment application? A. Personal references B. Job expectations C. Salary requirements D. Special qualifications

C. Salary requirements

When a business collects marketing information from its customers, what should it consider about its consumer-privacy laws? A. They relate to health-care data B. They apply only to children C. They vary by jurisdiction D. They are enforceable internationally

C. They vary by jurisdiction

Which of the following is a guideline for employees to use in communicating with coworkers? A. Be sure to share rumors and gossip with their coworkers B. Feel free to express their complaints about their jobs C. Think about what they want to say before they say it D. Use a direct approach in speaking to an angry coworker

C. Think about what they want to say before they say it

Why do many businesses develop programs and activities to help reduce employee stress? A. To eliminate conflict B. To encourage creativity C. To maintain productivity D. To exhibit empathy

C. To maintain productivity

When reaching a consensus by a formal method, why might group members prefer to use questionnaires? A. To make sure that everyone participates B. To keep everyone's answers straight C. To remain anonymous D. To prioritize the participants' responses

C. To remain anonymous

What is one way businesses use computer technology to obtain information to improve their product/service mix? A. Compiling detailed databases B. Mailing questionnaires to customers C. Tracking visitors to their websites D. Preparing interactive software programs

C. Tracking visitors to their websites

The promoters of the annual Shakespeare Festival include a statement on the back of the event ticket to the effect that they will not be responsible for harm or injury to the ticket holder. The attendees thereby agree to accept liability for their own possible risks by purchasing the ticket. What action is being taken with the risk? A. Retaining it B. Eliminating it C. Transferring it D. Avoiding it

C. Transferring it

By searching the company's computer records, an employee obtained confidential information about a well-known client, which s/he discussed with a friend. Eventually, the information was leaked to the media, which embarrassed the client and the business. What action could the company have taken to prevent this unethical behavior? A. Provide clients with information-tracking capabilities B. Install anti-virus software to protect the computer network C. Use computer passwords to limit access to certain data D. Require the employee to submit his/her resignation

C. Use computer passwords to limit access to certain data

Which of the following is one of the deciding factors in determining whether an item is a consumer or industrial good? A. Price of the purchase B. How the purchase is made C. Who makes the purchase D. When the purchase

C. Who makes the purchase

Employees' creative suggestions often result in changes that increase __________ and reduce expenses. A. losses B. conflict C. efficiency D. costs

C. efficiency

According to Isaac's pay stub, his total earnings before deductions are $1,425. His total deductions are $255. What is Isaac's net income? A. $1,298 B. $1,425 C. $1,680 D. $1,170

D. $1,170

Reaching closure is the phase in the selling process when salespeople often need to A. Identify customer reactions B. Sell product benefits C. Determine buying needs D. Answer remaining objections

D. Answer remaining objections

When implementing purchasing activities, what do businesses often establish in order to select vendors? A. Price sheets B. Contracts C. Purchase orders D. Criteria

D. Criteria

What is one reason why the overall unemployment rate understates the actual unemployment situation? A. The rate reflects regional differences B. The rate is not seasonally adjusted C. Underemployed people are listed D. Discouraged workers are not included

D. Discouraged workers are not included

What form of currency is issued by the federal government? A. Certified notes B. Brokerage bills C. Corporate bonds D. Paper money

D. Paper money

Which of the following provides government protection of business property? A. Revenues B. Consumer-protection laws C. Economic incentives D. Patents

D. Patents

What should you develop to persuade others to believe what you say? A. Listening skills B. Cultural sensitivity C. Creativity D. Personal credibility

D. Personal credibility

A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use? A. Cluster B. Proportionate C. Stratified random D. Simple

D. Simple

A company works with the Red Cross to help with a hurricane relief effort. What goal does this illustrate? A. Improving customer satisfaction B. Developing new products/services C. Expanding D. Supporting a cause

D. Supporting a cause

Which of the following is a true statement about visions? A. They are intended for the short-term future B. They are exactly the same as dreams C. They cannot permanently change the world D. They require hard work and determination

D. They require hard work and determination

Which of the following is an aspect of channel management that impacts customer service? A. Advertising B. Taxes C. Protectionism D. Timeliness

D. Timeliness

Which of the following are elements that appear in the heading of a memorandum? A. Company, to, subject, date B. To, title, from, and date C. Date, title, to, and company D. To, from, date, and subject

D. To, from, date, and subject

Which of the following are public-relations activities? A. Identifying trends, writing press releases, and hiring new staff members B. Holding press conferences, identifying trends, and hiring new staff members C. Sponsoring events, developing products, and distributing company newsletters D. Writing press releases, distributing company newsletters, and sponsoring events

D. Writing press releases, distributing company newsletters, and sponsoring events

Because of their strategic significance in providing place utility, it is usually easier to change price or promotional efforts than to change

Distribution channels

Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is

Producer to industrial user

The reason businesses usually obtain information is to apply it so that they can

accomplish a task

A primary reason for a business to interpret statistical findings is to

aid decision making

Business employees who participate in group discussions should present their ideas and opinions in a(n)

assertive manner

When marketing researchers code the various responses on a questionnaire, they are ____________ to each answer

assigning a numerical value

An insufficient cash flow is one of the main causes of

business failure

Price fixing is unethical because it restricts

competition

One way that the use of technology benefits the operations process is by

computerizing the purchasing function

To identify product opportunities, Corrine tries to make connections between two unrelated items, which is an example of

creative thinking

Businesses are affected by social factors in the external environment because

customer needs are affected by these factors as well

A positive political tactic to use to influence organizational decision making often involves

developing a support base

During periods when employment is high and the nation's outlook is optimistic, selling prices of products tend to increase. This is an example of selling prices affected by

economic conditions

The single most important aspect of making a financial plan and setting goals is

getting started now

An example of governmental change would be a change in

highway speed limits

One of the first steps a business takes in developing a promotional plan is to

identify the target market

Monitoring financial accounts and reading bank statements on a regular basis can help detect activities associated with

identity theft

Employees who are unable to respond to questions about the company's goods or services can affect the customer's

image of the business

One advantage of using the Internet for promotional purposes is that

information is available on demand

An individual who lives by an established set of personal ethics is said to have

integrity

One of the advantages of discussing career opportunities with employees in specific fields is that you obtain information about

job requirements

One of the benefits of negative feedback is that it

lets you know what is expected of you

One of the roles of ethics in finance is to encourage business employees to

make the right decisions

A benefit of using an electronic calendar to prepare schedules is that it allows employees to

manage their time

One of the disadvantages of using nonverbal communication is that it

may not be interpreted accurately

An effective marketing plan usually contains a section that explains the marketing

mix, which is the combination of the four elements of marketing--product, place, promotion, and price

One reason why the planned obsolescence of certain products often is considered an ethical issue is because of the products' short life that has an effect on the

natural resources that are needed to produce them

When positioning its corporate brand, it is important for a company to evaluate it competitors so it can determine

points of differences

Before sending a professional e-mail message to a business associate, a businessperson should

proofread the message for spelling and grammatical errors

A primary reason that employers often consider hiring a person with internship experience is because it implies that the applicant possesses

traits such as initiative and commitment

TechnoMedia is attending a regional trade show to introduce its new tablet computer. An effective way for the company to draw traffic to its exhibit booth is by

using interactive displays that allow attendees to try the tablet

One reason why it is important to coordinate the headline and illustrations in an advertisement is to make the reader

want to read the message

Businesses can retrieve external marketing data by accessing

web-based information services

An employer may be liable for an employee's tort when the employee's actions occur

within the scope of his/her employment