DES40c Final

"Norman Doors"

- A door that accidently has the wrong signifier and prompts you to use it incorrectly. EX: door just has a handle and you can't determine whether to push or pull. Worse are Norman Doors that have a push bar but actually needs to be pulled open. -Poorly designed, non intuitive doors.

Aesthetics & Ethics

- Aesthetics is the science of the feeling of beauty. Of sensible knowledge. o Knowledge that we apprehend through our senses. o Beauty is essential in our understanding and knowing the world. o No knowledge at all is possible without a feeling of good and evil. ♣ Being able to distinguish these and feel them and knowing when you feel them are a part of being and knowing human. Gaining knowledge through sensory input. o Aesthetics is linked to ethics. In feeling beauty and making qualitative judgments. Judging the quality in that what we feel is beautiful. o In judging quality, we experience the good and we can distinguish that from lesser degrees of good or the absence of the good. And in an aesthetic sense the absence of good is the absence of the beautiful. o Spectacle - eliminates this ethical aspect by convincing us to avoid judgment, ♣ Willful suspension of disbelief and eliminates ethical possibly of judgment by asking us to avoid judgment all together.

Robert Moses

- City planner of the New York 20th Century - Invented the freeway - Asked to do 1964 World's Fair o Lost city money and career went in decline. - Caused much displacement in NY but also created many advances in city planning for NY - Tribourough Bridge - Cross Manhattan Arterial Project - Flushing Meadows - Shea Stadium - Lincoln Center

What brand benefited from the intangible elements of brand experience provided by the website thefuntheory.com? Why? What unethical practices did that brand engage at the same time that the website focused on its commitment to promoting positive behavior change through fun?

- Funtheory.com was a new approach to branding Volkswagen as a fun vehicle. - Dedicated to idea that something as simple was fun was easiest way to change people's behavior for the better - Video: piano stairs at subway. End shows VW. Benefit of Volkswagen getting association with fun: adds intangible element to brand identity to VW. - At same time WV was promoting better healthier lifestyles through fun theory they were engineering software in vehicles to allow to them pollute more than ever before without being noticed. - Transforming way smog tests would accept results and go past data and safety standards.

Wagner and theater redesign characteristics?

- Half-dome seating. Aka no seating behind the stage. (referencing greek amphitheater design) - Reducing.eliminating "boxes, "loges", suites. - Dimmed lighting to redirect focus on stage. - Engineered acoustics/ surround sound.

What Coca-Cola ad campaign did Bill Backer design for the McKann-Erickson agency? What concept(s) did it embrace that overlap with those of the "Family of Man" exhibit, the Disney "Small World" attraction, and the Whole Earth movement?

- I'd like to buy the world a coke - "Coke, it's the real thing" - despite where you are or who are are, you're drinking the same coke as everyone else. - It connects to the others through the concept of humanism o The fact that we are all the same under our skin

Marshall McLuhan and Quentin Fiore

- Marshall McLuhan - The Medium is the Massage o The only way to understand a new technological environment is by studying its effects. For example, we wanted to understand the medium of the automobile, we would look at how it changed society (e.g introduced car accidents, pollution, gas stations, suburban/commuter lifestyles) o The message of the automobile is the field effects introduced but the automobile and more.... o McLuhan developed 4 Laws of Media (aka. The Tetrad)) that can be used to probe any technological artifact in an effort to notice its message and better understand how it changes humanity ♣ "We shape our tools and thereafter our tools shape us" - MM

Experimental Prototype City of Tomorrow (EPCOT)

- Original Plan was a real city that people could live and work in. Design circular and RADIAL - Goal to have really organized planning where living quarter would be in one section, businesses and offices in another. No need for cars, as there were transportation to all areas. - Influenced by work of Robert Moses. - Urban area, with central hotel , entertainment, shopping - Suburbs radiated our of that. Specific area for cars, people movers, monorails. - Active purpose of blending industry and design. - Direct result of worlds fair. - After death, turned into a theme park with the same name but not the same idea. Broth Roy focus on designing theme park .

Dennis Severs' house is a multi-sensory experience meant to stimulate the imagination. Do you think this would be effective? Would you visit? Why or why not?

- Sense of travel engaged in a chronological sense as we move through the different rooms. - Architecture of a same sort of spaces. All set as if a family were just there and they could return at any moment. Not perfectly serious and thoroughly historical but meant to be playful and vivid. - As we move through we see the remains of glasses of their meals and glasses. - As we continue our movement through the space some of the rooms are named to hint at different time period and all décor and furnishing that cue that we are in a different time period and a different space than the previous rooms before. - Sometimes clues of time periods are very specific. - There is no insistence on any single historical moment. The artifacts range from all around the world. We are encouraged to use our imagination and engage with the materials, media and history itself as a material to be reworked. - "living museum" - means or methods of presenting history at historic sight.

Why would you, as a student, conduct an informational interview?

- Understanding roles of jobs in company and the industry itself - get an idea of what its like to do the job that that person does. - Gather info about a career situation - Quickly gather information. Set up an interview promising you will only take five minutes of their time. - Hardest part is finding someone you can get an interview from. - Cold calling or sending a polite email to set up an interview. Or getting introduced. - Create a scenario of only 3 questions to begin with. Let them know you are a student and interested in doing what they do, o 1st question. What could you tell me about the work that you do that can help me who is interesting in working your job one day o 2nd question. How did they get where they are today? What brought them there. What motivated you there. What advice would you give to someone like me? o 3rd question. An opportunity for networking. Who could you connect me with that could tell me more about similar things? ♣ Can end with a handshake or a connection with someone else right then and there. o After you've had an informational interview and leave quickly unless another opportunity arrives. ♣ After meeting, send a hand written note to say thanks to follow up. Help them to remember you. Have email and telephone contact information. No resume because you aren't looking for a job then and there.

willful suspension of disbelief in response to spectacle

- impairs your judgment, therefore you don't question the ethics of the spectacle. - Twists your judgment to relate to the spectacle.

PONG

-Bill Baer and Ralph Harrison -Brown Box in 1969 - Human - machine interface - Constant feedback of constant interaction the machine allows. -it became the first video game

Potter Birds in Trophy

-By Clare Twomey -that Clare Twomey used in her work Trophy at the V&A Museum, London, in 2007 -The birds were stolen from the museum goers despite given the permission to do so. The artist expected and meant for the birds to be taken so that visitors can take home a piece of the exhibit. -Birds made by Wedgemwood

Google Cardboard & Education

-Cardboard form that transforms your smartphone into a VR device with lenses to look through. - Students engage more with a lesson with interactive -Open students beyond textbooks -Allows students to access resources previously not available i.e.) Children in underserved communities can go on virtual field trips etc.

"Clothing design is the first form of interaction design"

-Clothing design is extremely interactive as we interact with it when decide to wear clothing for the day instead of going naked. We wear things differently, and the forms are unlimited. -It is first and foremost usable and serving a purpose undistracted by the physical design -We interact with each other's clothing-- taking note of style; a form of identity -Clothing is an experience; we see it, touch it, can smell it (denim, fresh laundry, etc)

3 characteristics we can use to analyze the success of a designed object

-Don Noman Design is 1. beautiful 2. functional, and 3. reflective. - Must start first with beauty, and is it appealing. Beauty works together with function (intuitive). - Reflective- does it give you a cause to pause and reflect on something that is happening. - Beautiful Design: aesthetically pleasing, should look nice - Functional: should work, NOT the tea pot on the cover of book - Reflective: all about the message, about culture, and about the meaning of a product or it's uses. - Good design is something intuitive. How well the design guides the user how to use it effectively.

Educational Opportunities for redesigning your own education

-Emily Harris 1) Informational Interviews 2)Encourages everyone to Read 3)Networking, get portfolio together and be able to pitch yourself

The Vortex Concerts

-From 1957-60 -transformed San Francisco's Morrison Planetarium into an experimental venue for music and projections - Explore esthetic possibilities of technological developments in auditory and visual media. - Utilizes all known systems of projection along with highly developed sound playback systems extant. - Conducted by Henry Jacobs, and Jordan Belson - Examples of lumia art integrated with sound in an intermedia environment.

Passion Projects

-Mary Serafin -Asking about them during informational interviews gives personable insight that extends to other topics. -starts conversational icebreaker

Hybrid Journalism

-New York Times & Google partnered to created new blending of journalism with virtual reality -It is a completely new and much more immersive way to experience the news. You can explore the locations written about and really put yourself into the story itself. -Uses VR and Augmented reality to add layers that include real life experiences with virtual elements added on.

Chartres Cathedral

-Pattern on floor encourages the faithful to walk on their own symbolic spiritual journey - The labyrinth, maze, like. - It is a metaphor for the journey of life. Like a corn maze only one path from point A to point B - Form of meditation to slowly move across the space

Undesigning Interactions

-Think of design as a negation, destruction, removal, elimination rather than the usual innovation, creation, etc. -Think more openly about designing to inhibit, displace, erase or foreclose. -Motivation for undesigning comes in 2 directions. 1. Things we consider bad/evil. (nuclear plants, toys made with lead, toxic materials, electronic consumer waste) 2. Things we consider good, useful and necessary but better in restricted lesser forms. (I-pad games, 24/7 internet access, driving vs walking) -as the ability to understand that which currently exists to make it disappear in concrete form as a new, purposeful subtraction from the real world. -Designers often want to build on other designs, being more innovative/ adding more features, etc. but sometimes we need to take a step back and take away from current functions to make it better.

Mandala

-Tibetan Buddhist mandala is a 2-dimensional diagram that represents a 3-dimensional space of the "palace" inhabited by gods or deities - Depicted in 2D form, showing a floor plan (like a blueprint) of the 3D palace of the deity, including the architectural design and the many decorative details. - Every component is a symbol representing an aspect of the teaching. - PURPOSE: to acquaint the student with the tantra and the deity and to allow the student to 'enter into the mandala' o To enter into the state of being in which the deity dwells.

Julian Koenig and William Bernbach's "Think Small"

-Volkswagen ad campaign -Moved from large scale to small scale with use of whitespace to make it stand out. - Think small. Think about it as something different, affordable, accessible. o Personal, intimate scale o Vehicles associated with entire youth culture. o Goal to increase audience share. Market share for a vehicle that had a brand problem -Modified Futura typeface

Muses

-etymology of the museum - Museums conceived during enlightenment - Places for education and inspiration. - Muses - 9 spirit figures in classical Greek mythology each brought on creative forces to inspire the different arts.

"Architects must cease to think only in terms of buildings."

-firm Haus-Rucker-Co -Hippie Modernism = Counterculture Era - Haus Rucker Co wanted to redesign how we interact with spaces, not just building. This is revolutionary and is counter to the conventional culture of architecture.

Anouk Wipprecht

-interactive fasjion design -Audi cars and 3D computer visualizations -She takes components of the car like the headlights and integrate it in her dresses. The fashion is interactive which reacts to movement or the presence of other people. -There can be images projected on to the dresses to bring another dimension to the dress through technology. -Had an interdisciplinary approach to fashion design. Anouk used 3D modeling, circuitry and more to design clothing.

Motion Sensor Technology

-the Rain Room, Floating Flower Garden, and Play the Knave all depend on - Sense body movements of figure in live performance and recreate those on the screen. (play the knave) - Or Motion Capture

sculpture: Fountain

2004, a BBC survey of arts professionals resulted in the artist Marcel Duchamp's 1917 sculpture Fountain being named the most influential work of modern art.

Dark Ride

A predetermined route in which the experience is given with controlled lighting for dramatic effect.

Catharsis

According to the ancient Greek philosopher Aristotle, the experience of drama and music might produce a powerful emotional response - Embody our deepest feeling (violence, emotion and fear) - Purging effect for society. - Get those harmful emotion out of our feelings.

specific question to conclude an informational interview

An opportunity for networking. Who could you connect me with that could tell me more about similar things?

Joseph Paxton

Architect that built the crystal Palace and was the main building of the first worlds fair (The great exhibition in 1851) -Modular -Iron and glass -easily built and deconstructed.

Reducer / Augmenter Theory

Augmented Realty - real experience + virtual additions (Augment - to enhance) People can experience the same experience in different ways

Carmel Dor's Job Title at Manetti Shrem

Coordinator of Student Engagement -by forming student coalition

In what ways was the Roman arena or colosseum designed to facilitate experiences? How does this relate to the phrase "bread and circuses?"

Designed in a full circle with event in center Interaction with the audience Bread & Circuses - focusing on the entertainment of the experience.

liminal spaces

Details that are on the edges of the experience, almost unnoticeable

Cathy Nivera and Bret Yourstone 2015 ImagiNations Imagineering competition

Disney ORIGINS sought to combat literacy issues in rural communities by giving students and their families a chance to connect to classic stories in an entirely new way. - Incorporates narrative (mickey and magic to disperse classic stories) and audience goes on interactive adventure to restore the stories - It puts an interesting twist on classic stories = interactive, immersive environment

Examples of "deliberately making things difficult"

Don Norman - The Design of Everyday Things "How can good design (design that is usable and understandable) be balanced with the need for ' secrecy' or privacy, or protection? That is, some applications of design involve areas which are sensitive and necessitate strict control over who uses and understand them." -Any door designed to keep people out -Door with two latches to prevent children in disability schools to leave without an adult. -Secret doors, cabinets, safes -cabinets and bottles of medication

Affordances

Don Norman - The Design of Everyday Things -User perceives that some action is possible. What a person perceives about an objects use. -Example: affordance of a mouse is the user can use it to point, click, etc. -Affordance = "is for" -differs based on who is interacting with it -Signaling components of affordances = "signifiers" communicates where action should take place

This San Francisco museum opened in 1969, directly inspired by the Deutsches Museum (Munich) and especially the hands-on approach of the Palais de la découverte (Paris).

Exploratorium

Which Silicon Valley design firm developed the prototype for Apple Macintosh's affordable mouse? Which competitor developed an earlier but less affordable model, and where

FIRST- Xerox at PARC (palo alto research center) SECOND- IDEO Hovey Kelly designed mouse -simple button but dynamic click has resonance

Mary Blair

Imagineer, designed the dark ride "It's a Small World"

"We do not learn from experience, we learn from reflecting on experience."

John Dewey

The elevators @1 World Trade Center and the reference to a computer screen as a "desktop" both depend on the literary / poetic principle of __________

Metaphor

Hollow Body

Must experience this with another person

Does the Whole Earth Festival team more closely represent an organic or hierarchical business model?

Organic- uses systems such as consensus that look at the needs and wants of the group versus the direction of one top dictatorial figure.

Experience Economy

Pine & Gilmore Essay -earlier economic stages of commodity and Service commerce were replaced by an experience economy. -experiences emerged as the next step in the "progression of Economic Value" -transition from selling services to selling experiences -Concept of selling experiences beyond amusement parks and theaters. Think VR, internet, stimulators -Examples: Niketown, Chuck E. Cheese, Amazon Stores

Design is "reflective"?

Reflective design is all about the message, about the culture, and about the meaning of a product or its uses... the personal remembrances something evokes... self image and the message a product sends to others. "branding, personal memories, and cultural values play defining roles for the reflective level.

In what ways was the ancient Greek theater or amphitheater designed to facilitate experiences?

Seating arrangement all facing the stage and towards the front.

"sensorium"

Something that entices all the senses - sight, taste, touch, smell, hearing

Dennis Severs House location and significance

Spitalfields, on edge of London's East End. - Center of Huguenot silk manufacturing in 17th and 18th centuries. - Rich mix of 18th Century houses and streets, modern office buildings hosting international banking and law firms, small boutiques, restaurants. - Many layers of history coexist Layers of present and past history mingling

True or false? A "cabinet of curiosities" in the 16th-17th century had the goal of assembling specimens, maps, and books of natural history that would give encyclopedic knowledge of the world.

TRUE - Collected by wealthy people and kings and queens - Used for vehicles for experiential learning about many things all over the world trying to gain an encyclopedic knowledge during a time where people could not afford to travel to these places. - Strange artifacts include dried bodies of mermaids that wouldn't have existed in real life- o Things that were apart of our fascination and imagination. Half way to modern museum and science. Step closer but not truly factual.

The elevators @1 World Trade Center transform the building into a vertical _________, showing the history of NYC. This is an example of the literary / poetic principle of ___________.

Timeline; Metaphor

True or False? According to a Washington Post news story, there are more museums in the USA than McDonald's and Starbucks combined.

True

True or false? The modern museum was often conceived as a place to improve individuals and thereby promote civil society.

True

Democratic Surround & Democracy

Turner - The Democratic Surrond - Phrase refers to a way to let people experience democracy without the mass media methods of the Nazi propaganda. -Multi-sensory experiences that allowed those who experienced it to form their own ideas and perceptions around democracy. produces democratic personalities through surrounding images and other sensory inputs. -Democratic because represents an open, tolerant, and community involvement where people can help control output of the media, unlike the Nazi fascists who controlled all outputs of media

Imagineering

Walt Disney coined the term "imagineering" to embrace both Imagination and engineering -Science thrill and real/virtual environments

The mouse adds an element of ________ or a haptic element to the user's experience of the personal computer

tactility

Play the Knave

video game developed by the UC Davis ModLab is a sort of "karaoke" version of the works of a Shakespeare - Ongoing collaboration at Mod Lab - Faculty, grad students, and undergrad students at ModLab working on various projects. - -choose play and scene that they want to play. - Like karaoke, operate avatar by moving own body and lines appear .