Digital Marketing Associate exam
What are the main benefits of using Ads Manager instead of boosting Page post? Specific previews, multiple settings, mobile control and ecommerce capabilities Multiple currencies, different languages, ads limits and targeting control Different placements, specific objectives, creative control and advanced targeting capabilities Multiple Page post boosting, better design, different Infographics and detailed reporting of interactions
Different placements, specific objectives, creative control and advanced targeting capabilities
A business wants to forecast reach.Which tool should an advertiser use to perform this task? Estimated daily results Analytics Attribution Audience Insights
Estimated daily results
A business wants to reply privately to a customer's message. Which two solutions can the business use? (Choose 2) Facebook Page Inbox Business Suite Ads Manager Audience Network
Facebook Page Inbox Business Suite
Which two ad placement options are available in Instagram? (Choose 2) Marketplace Feed Right column Stories
Feed Stories
What can an ad account be charged for on Facebook? Impressions Likes Comments Shares
Impressions
Which metric measures the number of times an advertiser's ads were on screen for a target audience? Impressions Clicks Reach Spend
Impressions
Which two types of Messenger replies does Meta recommend when a business is unavailable? (Choose two.) Instant replies Away messages Greetings Saved replies
Instant replies Away messages
An advertiser is launching a new brand and wants to increase brand recognition. How should the advertiser design their ads? Introduce brand in the last 3 seconds Introduce brand in the first 3 seconds Use ads that require sound on Use only static images for easier recall
Introduce brand in the first 3 seconds
What is an advantage of the slideshow format when you design a mobile creative? It works well in areas with limited connectivity It is an interactive ad format It puts the brand first It uses 3D animation
It works well in areas with limited connectivity
A brand wants to enhance their company's Instagram profile to help potential customers remember their products or services. Which two best practices should the social media manager use to create engaging brand content for Instagram? (Choose 2) Use at least 50 hashtags Keep videos short and attract attention early Use a horizontal aspect ratio Use consistent visuals
Keep videos short and attract attention early Use consistent visuals
A car dealership wants to receive contact information from potential customers to increase test drives.Which ad objective is appropriate for this business? Leads Traffic Engagement Awareness
Leads
A window washing company delivers a campaign to generate sign-ups for its email marketing. Which metric should the company use to evaluate the success of the campaign? Leads Clicks Traffic Engagement
Leads
To activate the ad scheduling feature, which setting should you select? Lifetime budget Daily budget Accelerated delivery Accelerated placements
Lifetime budget
What is the function of the Account Limit setting on Ads Manager? Limit of pages created on an account Limit of people allowed on an account Limit of spend allowed on an account Limit of campaigns created on an account
Limit of spend allowed on an account
A brand needs to create an ad to reach people similar to their website visitors. Which type of audience should this brand use to accomplish their goal? New Audience Custom Audience Lookalike Audience Excluded Audience
Lookalike Audience
What action would a business want its customers to take if it selects Sales as its campaign outcome? Make a purchase View a video Install an app Like a post
Make a Purchase
A brand wants to increase customer acquisition and provide customer service with automated responses.On which app should the brand conduct business? Facebook App Instagram Messenger Audience Network
Messenger
Which two Meta business solutions should be the main source for conversion event reporting on campaigns? (Choose 2) Custom Audience Meta Pixel Audience Network Conversion API
Meta Pixel Conversion API
What are the three types of audiences that can be created in Ads Manager? New audience, Custom Audience, Lookalike audience Saved audience, location-based audience, demographic audience Custom audience, location-based audience, demographic audience Lookalike audience, Custom Audience, Saved audience
New audience, Custom Audience, Lookalike audience
A business selects the lifetime budget. What should this business expect to spend? Same amount every day No more than the set budget At least the set budget Exactly the amount of the set budget
No more than the set budget
What are two benefits of the interconnectivity of the Meta products? (Choose two.) Apply Reach and Frequency across Messenger Optimize ad campaigns by placement type Manage ad campaigns across platforms from one interface Divide budget by platform
Optimize ad campaigns by placement type Manage ad campaigns across platforms from one interface
What are two benefits of Conversions API? (Choose two.) Optimize ads for actions that happen later in the purchaser's journey Unlock features to help advertisers with market research Bypass data sharing policies to power ad personalization Less susceptible to browser loading errors and ad blockers
Optimize ads for actions that happen later in the purchaser's journey Less susceptible to browser loading errors and ad blockers
Which Facebook App solution enables public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience? Page Group Profile Event
Page
On a Facebook Page, where can a business review results for its boosted posts? (Choose 2) Boost Audience Insights Page post Page Insights Page Audience Network Page settings
Page Post Page Insights
What are two benefits of implementing the Conversions API in addition to the Meta Pixel? (Choose two.) Reduce cost per action due to increased event matching Bypass data sharing policies Improve measurement of ad performance Unlock reach to additional placements
Reduce cost per action due to increased event matching Improve measurement of ad performance
A brand is working with two different creatives: one with a clear call to action and the other with no call to action. The brand needs to confirm which creative drives more sales with a lower cost.How should the brand determine this information? Use the click to action version Run a A/B test at creative level Use Advantage+ placements Run two different campaigns
Run a A/B test at creative level
What are two ways that a social media manager can engage existing Page followers? (Choose 2) Run contests and giveaways Share more than 20 posts each day Send private messages to people who follow competitors Go live more often
Run contests and giveaways Go live more often
A brand recently launched a new product line and needs to acquire new sales on their website. Which campaign objective should the brand use? Traffic Engagement Sales Awareness
Sales
A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use? Slideshow Carousel Collection Instant Experience
Slideshow
A business has a young audience. It wants to show them ads exclusively on mobile across Instagram and Facebook. The creative team wants these ads to be vertical, engaging and customizable with stickers and text.Which type of ad should the business use? Stories Carousel Video Slideshow
Stories
What is the first action required to establish a business presence on Instagram after you've created an account? Switch a personal profile to a business account Add pertinent business information Post content with relevant hashtags Start following similar business accounts
Switch a personal profile to a business account
A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set. Where can this be found? The Campaigns tab within Ads Manager in the Amount Spent column The Campaigns tab within Ads Manager in the Budget column The Ad Set tab within Ads Manager in the Amount Spent column The Ad tab within Ads Manager in the Budget column
The Ad Set tab within Ads Manager in the Amount Spent column
A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad.Where can this be found? The Campaigns tab within Ads Manager in the Amount spent column The Campaigns tab within Ads Manager in the Budget column The Ads tab within Ads Manager in the Budget column The Ads tab within Ads Manager in the Amount spent column
The Ads tab within Ads Manager in the Amount spent column
What will the daily budget spend be when running ads? The average amount that an advertiser is willing to spend per day over the duration of the campaign The exact amount that an advertiser is willing to spend over the duration of the campaign The total amount that an advertiser is willing to spend over the duration of the campaign The maximum amount that an advertiser is willing to spend over the duration of the campaign
The average amount that an advertiser is willing to spend per day over the duration of the campaign
What is an account spending limit? The overall limit on the amount of money an ad account can spend The overall limit on the amount of money an ad set can spend over its lifetime A billing threshold that determines when an advertiser is charged for an ad The maximum amount an advertiser is willing to spend on an advertising campaign
The overall limit on the amount of money an ad account can spend
In which scenario should an advertiser use a lifetime budget? To control daily spend To control overall spend To spend their budget quickly To spend their budget on certain days
To control overall spend
Why would an advertiser install a Meta pixel? (Choose 2) To reach the appropriate audience To measure in-app activity To measure the results of an ad across devices To create ad mock-ups
To reach the appropriate audience To measure the results of an ad across devices
A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach. What should the business do to improve delivery? Turn on Campaign Budget Optimization Advantage+ placements Large budget Low overlap in audiences
Turn on Campaign Budget Optimization
A business wants to use a video on Facebook to promote its new product.What should the business do when creating its video? Use sound to exclusively tell its story Use captions, text, and images so that the video is understood without the use of sound Use the 16:9 wide-screen format for the video Use branding only at the end of the video
Use captions, text, and images so that the video is understood without the use of sound
Which three guidelines are considered best practices for ad creative on Instagram feed and stories? (Choose 3) Use native elements, such as sticker, poll and emojis Create short videos (less than 15 seconds) and vertical Display the brand at the end of the video Use lettering motion to capture attention Create short videos (less than 15 seconds) and horizontal Include as much text on the visual as possible
Use native elements, such as sticker, poll and emojis Create short videos (less than 15 seconds) and vertical Use lettering motion to capture attention
A restaurant launches a video campaign for a new location. The goal is to maximize the number of times the video has started to play per impression. Which metric should be used to measure success? Video plays Three-second video views Video ThruPlays Reach
Video Plays
After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta Pixel? Website Phone number Instagram business account Facebook Shops
Website
Which feature is available for a Page post? Select a placement Assign a budget Select an objective Add a video
Add a video
Which role can edit payment methods within an ad account? Admin Analyst Advertiser Editor
Admin
A business wants to sell products online.What ad format displays both a video and a product? Collection Slideshow Stories Video
Collection
An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook. Which KPI should the company use to evaluate campaign success? Reach Impressions Estimated Ad Recall Lift Rate Conversions
Conversions
Which action is compliant with Meta's Advertising Policies? Adding a "play" button that does not play actual content Referencing or implying a user's personal characteristics Promoting the sale or use of health and beauty products Directing people to a non-functional landing page
Promoting the sale or use of health and beauty products
How does Facebook help businesses increase sales? Reach new customers Get video views Get more likes Share 20 posts a day
Reach new customers
Which type of short-form experience is made by creators on Facebook and Instagram? Images Carousels Reels Catalogs
Reels
A business wants to generate purchase actions on its website. Which campaign objective should the business select? Traffic Sales Awareness Engagement
Sales
An e-commerce company launches a new website. The company wants to build a campaign that generates eCommerce purchases on the site. Which campaign objective should the company use to accomplish this goal? Engagement Traffic Awareness Sales
Sales
Which campaign outcome should be selected to generate purchases on a website or app? Traffic Awareness Sales Engagement
Sales
What are ad targeting selection tools? New audiences, website audiences, demographic audiences Interest audiences, website audiences, lookalike audiences Interest audiences, Custom audiences, demographic audiences Saved audiences, Custom audiences, Lookalike audiences
Saved audiences, Custom audiences, Lookalike audiences
A brand wants to run ads to encourage people to buy their products.Which Call To Action button should the brand use? Shop Now See Offers Learn More Start Order
Shop Now
What is a feature available in Ads Manager that is not available when boosting a post directly from a Page? A/B testing option Edit campaign objective Insights directly from Facebook Page One-click ad creation
A/B testing option
What is the only level within a campaign where a budget cannot be specified? Campaign Ad Set Ad Ad Account
Ad
Where in Ads Manager can a business select different creative assets for specific placements? Campaign Ad Set Ad Account
Ad
An advertiser is using the Awareness objective.They want to maximize the total number of people who will remember seeing their ads. Which optimization for ad delivery should they choose? Ad Recall Lift Reach Impressions ThruPlay
Ad Recall Lift
In Ads Manager, where is ad scheduling enabled? Account Overview Campaign Level Ad Set Level Ad Level
Ad Set Level
Where can an advertiser go to change currency? Ad account settings Business Manager Facebook Page Payment Method tab
Ad account settings
A brand wants to use a video to reach a wider audience and generate website visits. Which of the following options would provide the best results? Page post on Facebook Ad on Facebook A post on Instagram Right column ad
Ad on Facebook
At what level in Ads Manager would a business choose their ad placements? Campaign Ad set Ad Account
Ad set
An advertiser is about to deliver a campaign on the Facebook App. Where should the advertiser navigate to in Ads Manager to include Instagram in the campaign? Ad set level Ad level Ad account level Ad campaign level
Ad set level
An advertiser recently installed the Meta pixel on its website. At what level should the advertiser choose the conversion event optimization? Ad set level Ad level Ad account level Ad campaign level
Ad set level
Which advanced scheduling option is available when a lifetime budget is selected? Ad set schedule Promotion schedule Ad placement schedule Individual ad's schedule
Ad set schedule
Which scenario would further expand an audience's size? Adjusting the lookalike percent from 10% to 1% Adding "and" statements to detailed targeting Adding "or" statements to detailed targeting Adjusting the retargeting lookback window from 180 days to 90 days
Adding "or" statements to detailed targeting
A brand is planning an upcoming campaign that will include a 30-second TV ad and video ads on Meta. The brand wants to run the same video asset from TV on the Meta campaign.What should the digital marketing associate recommend? Use the same TV video on Meta so that people will recognize the brand's message. Adjust the format to vertical, but maintain the full length of the video. Create a new long video, with different visual identity and message, for Meta ads. Adjust the video format and length to guarantee a better experience on mobile.
Adjust the video format and length to guarantee a better experience on mobile.
What are two roles available to manage an ad account? (Choose 2) Administrator Advertiser Viewer Planner
Administrator Advertiser
Where can an advertiser create a campaign? Ads Manager Facebook profile Meta Business Suite Messenger
Ads Manager
An advertiser wants to maximize the reach of its ads in the most cost efficient manner. Which placement options should the advertiser enable? Advantage+ placements Instagram and Facebook Audience Network, Instagram and Facebook Facebook and Messenger
Advantage+ placements
What is the first step of the campaign creation process in Ads Manager? Create a lookalike audience based on website visitors Align the business goal to an ad objective Select where ads will be seen through placements Identify the right creative for the campaign
Align the business goal to an ad objective
What is a Lookalike Audience? An audience that shares similar characteristics to the advertiser's existing customers An audience that is made up of viewers who have engaged with the advertiser's posts and previous ads An audience that expands the location of the advertiser's core audience to create a larger audience An audience that is made up of people from the advertiser's Custom Audience
An audience that shares similar characteristics to the advertiser's existing customers
What is a reason that an ad would be rejected on the Facebook? The link to the landing page includes content that is relevant to the ad An image within the ad focused on individual body parts Lead ads are to receive email, first name and phone number The ad used a video ad that was originally created for television
An image within the ad focused on individual body parts
What is the purpose of Meta's process of hashing user data? Anonymizes and protects user information Allows automatic opt-in for personal information share Blocks third-party cookies Defaults to turn on location settings
Anonymizes and protects user information
Where can an advertiser create a Custom Audience or lookalike audience? Audience Insights Page Audience Insights Audiences Audience Campaign Planner
Audiences
A fashion ecommerce brand is launching an online personal shopping experience. The retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer. Which two ad objectives are appropriate for this brand? (Choose 2) Awareness Engagement App promotion Sales
Awareness Sales
A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 interested in food and dining. The client has two types of creative: a ThruPlay video and a six-second video. Which objective and placements should the client use? Traffic outcome on Instagram Stories, Instagram feed and Facebook Feed App Promotion outcome on Facebook Feed and Instagram feed Awareness Outcome on Instagram Stories, Instagram feed and Facebook Feed Leads Outcome on Facebook Feed and Instagram Stories
Awareness Outcome on Instagram Stories, Instagram feed and Facebook Feed
Which two settings can you change at the ad set level? (Choose 2) Image Bid amount Placement Objective Headline
Bid amount Placement
At which levels can an advertiser make changes to ad budgets? Campaign or ad set level Campaign or ad level Ad set or ad level Account overview or campaign level
Campaign or ad set level
What is the structure of a Meta ad campaign? Ad set, Ad Campaign, Ad Set Campaign, Ad Set, Ad Ad set, Ad, Campaign
Campaign, Ad Set, Ad
A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase multiple products in one ad, with the ability to lead users to their respective product pages. Which ad format should the brand use? Image Slideshow Video Carousel
Carousel
A retail business is launching a new shoe line with eight different style and color combinations. All styles must be shown to the audience. However, the business isn't sure which products will sell best. The business wants to link each style page directly to the product to receive Meta Pixel information. Which ad format should the retailer use to meet these requirements? Video Single image Carousel Slideshow
Carousel
An advertiser has five images they want to use together for their target audience to engage with. The advertiser does not want to create new content. Which ad format should the advertiser choose? Single image Video Reels Carousel
Carousel
An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines. Which ad format can the advertiser use to meet these requirements? Video Slideshow Carousel Single image
Carousel
A beverage company wants to use their brand video and product imagery to drive awareness of their new products in one ad. Which ad format should the advertiser use? Slideshow Video Collection Single image
Collection
A small art shop wants to sell its holiday cards online by generating visits to each product page on its website.Which ad format should the business use to showcase and sell its cards in one ad? Collection Video Stories Single image
Collection
A candy company delivers a campaign to generate maximum sales through its website.Which metric should the company use to evaluate the success of the campaign? Reach Impressions Clicks Conversions
Conversions
Which tools should be used to improve the performance and measurement of a website's ad campaigns? Conversions API and Meta Pixel Meta Pixel and Custom conversions Conversions API and Meta SDK Meta SDK and Custom conversions
Conversions API and Meta Pixel
After years of advertising on TV, a branding advertiser wants to start running ads on Facebook. The advertiser has a TV ad with an emotional message to connect the brand with customers. The TV ad lasts 30 seconds. What is the best creative approach to run this campaign? Create a 15-second video ad that is vertical with the content used on TV Create a 20-second video ad with a shorter version of the content used on TV Create a 15-second video ad with the content used on TV Create a video ad with the content used on TV
Create a 15-second video ad that is vertical with the content used on TV
What is the first step required to establish a business presence on Facebook? Create a Page Create an Event Create a Post Create an Ad
Create a Page
A brand needs to set up a new channel for customer care in Messenger. Which step should the brand take first? Build a Messenger Experience for Customers Help people discover the business on Messenger Create a clear business objective (What, Who and Why) Learn what works and find new ways to communicate
Create a clear business objective (What, Who and Why)
What can a Facebook group help a business do? Create a space for people to communicate about topics and interests related to the business Display and sell products from a shop on Facebook Organize and respond to public Facebook events Visualize Facebook Page performance
Create a space for people to communicate about topics and interests related to the business
What is recommended when using multiple creative formats such as image and video assets in one campaign? Create all ads within the same ad set, use Advantage+ placements Create different ad sets for placements on Instagram and Facebook Create all ads within the same ad set, but split placements between Instagram and Facebook Create all ads within the same ad set, but only use placements on Facebook
Create all ads within the same ad set, use Advantage+ placements
What is a benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page? Create campaigns with multiple ads Create an ad from an existing post Preview the ad during ad creation Set a specific time for an ad to run
Create campaigns with multiple ads
A digital marketer is preparing to start a new campaign on Instagram. The marketer does not have a creative team to edit the images (1x1) to fit the size of stories (9:16).Which Meta tool should be used to create mock-ups and edit the images to run ads that fit all placements? Creative Blueprint Creative Hub Creative App Creative Shop
Creative Hub
If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use? Website Custom Audience Target Audience Lookalike audience
Custom Audience
Which option is best to reach existing customers? Interest-based audience Conversion audience Lookalike Audience Custom Audience
Custom Audience
Which tool should a business use to create an audience of people that signed up for a business newsletter? Target audiences Custom Audience Lookalike audience Saved audience
Custom Audience
Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day? Lifetime budget Daily budget Campaign budget Ad set budget
Daily budget
What is the term for transforming information in a customer list into randomized code? Data Hashing Privacy Check Custom Audience Ad Preferences
Data Hashing