Digital Marketing Quiz 1

When a shopper puts an item in their online shopping car, Amazon recommends add-on products to

increase revenue

Unpaid referral traffic is traffic that comes from

links from other websites that are not paid for

Which if the following is NOT a dynamic language?

HTML

Which of the following is NOT an example of direct traffic?

Someone types the name of a website into a search bar and clicks the first link on the search engine results page

How can credit card numbers and other sensitive information be transferred across the internet without third parties seeing it (and stealing it)?

Transport layer security encrypts sensitive information

URL is an acronym for

Uniform Resource Locator

The AIDA model states that the process of creating a customer follows these four steps:

Awareness -> Interest -> Desire -> Action

The primary conversion for a lead generation site is

Both a phone call and a form fill

Which of the following is NOT an aspect of successful websites?

Create captivating design

What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)?

a cookie