Display - Intermediate

Which campaign type is the best choice for acquiring new customers, creating new leads, growing sales and broadening the reach of existing marketing campaigns? Shopping ads Customer match Discovery ads Gmail

Discovery ads

What goal should an advertiser launching a new marketing campaign focus on in order to reach a broad audience? Leads Brand awareness and reach Sales Product and brand consideration

Brand awareness and reach

What Smart Bidding strategy would be best used to help liquidate inventory? Maximize Conversions Target CPA Target ROAS Maximize Conversion Value

Maximize Conversions

What's the best way to determine if a Smart Bidding strategy is still in its learning period? Use the Budget Performance Report. Use the Bid Strategy Report. Use the Performance Report. Use the Top Conversions Paths Report.

Use the Bid Strategy Report.

Paulo has spent $1000 in a month on a Google Display ads campaign. In that month, he has seen 40 click-through conversions and 10 view-through conversions. Using view-through conversions to get an accurate picture of its full value, what's the average CPA of Paul's Display campaign? $20 $25 $40 $100

$25

Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What's the average CPA of Stacey's Display campaign, if she uses view-through conversions to get a more accurate picture of it's full value? 1 100 25 40

25

Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads. What might she have seen? A certain channel received a small share of her investment and drove a proportionally low conversion volume. A channel received none of her investment. A certain channel received a bulk of her investment and proportionally drove a high conversion volume. A certain channel received a bulk of her investment and disproportionally drove a low conversion volume.

A certain channel received a small share of her investment and drove a proportionally low conversion volume.

Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads? A bulk of their investment driving a disproportionally low conversion volume on a different channel They hadn't invested in other channels A small share of their investment driving a proportionally low conversion volume on a different channel A bulk of their investment driving a proportionally high conversion volume on a different channel

A small share of their investment driving a proportionally low conversion volume on a different channel

Which type(s) of conversions measure when customers see but don't interact with an ad before later purchasing a product? Click-through and view-through conversions Click-through conversions View-through conversions Neither

View-through conversions

Brenda wants to implement a Google Display campaign with a Target CPA of $10. Which two best practices should Brenda follow? Select 2 Correct Responses Assign a 10% rate of return for the campaign. Assign a daily budget constriction of $50. Allow for a two-week ramp-up period before making any big changes. Allocate a daily budget of at least $100 for the campaign.

Allow for a two-week ramp-up period before making any big changes. Allocate a daily budget of at least $100 for the campaign.

How much of a daily budget should an advertiser set for a Discovery campaign if they are aiming for a target CPA of $5? At least $10 At least $50 At least $500 At least $5

At least $50

Why is the Model Comparison Tool helpful in measuring the full value of a Google Display ads campaign? Because it shows how Display ads influence purchasing decisions across all marketing channels. Because it shows a projected forecast of impression and click data if certain recommendations were applied. Because it shows a projected forecast of conversion data if certain recommendations were applied. Because it shows how Display ads influence purchasing decisions exclusively in Google Ads.

Because it shows how Display ads influence purchasing decisions across all marketing channels.

How often should an advertiser review Assets Reports and what is the best course of action after doing so in order to optimize performance? Daily, adjusting text and image assets as suggestions are continually created. Biweekly, replacing low-performing images with images similar in quality and composition to the best-performing images. Weekly, following system-generated assets for image replacements as appropriate. Biannually, replacing low-performing images with images similar in quality and composition to the best-performing images.

Biweekly, replacing low-performing images with images similar in quality and composition to the best-performing images.

Which types of conversions would give an advertiser the fullest picture of the performance of a Display campaign? Neither Both click-through and view-through conversions Only view-through conversions Only click-through conversions

Both click-through and view-through conversions

What should you look at to measure the full value of a Display campaign? View-through conversions only Viewability metrics Click-through conversions and view-through conversions Click-through conversions only

Click-through conversions and view-through conversions

Elvis has expressed to you that he is worried that the performance metrics of his Google Display ad campaigns are lower than he expected. What can you tell him to possibly allay his fears? Conversions only represent a partial picture of Display ad effectiveness. Display ads are effective when targeting YouTube users. Display ads are only as effective as the provided Customer Match lists. Display ads are less effective when it comes to new audiences.

Conversions only represent a partial picture of Display ad effectiveness.

Isaac is launching a marketing initiative to reach both English- and Spanish-speaking countries. What's the best structure for him to use when setting up Google Display ads? Create a separate campaign for non-English and non-Spanish languages. Create a separate Display campaign for each location. Create a separate ad group for each location within the same Display campaign. Create a separate ad group for each language within the same Display campaign.

Create a separate Display campaign for each location.

Shanice wants to create an awareness campaign using Google Display ads to educate potential customers about her company's expanded product sets. What should Shanice do when setting up awareness audiences for the upcoming campaign? Tag all pages within the company website or app. Create a separate campaign or ad group for each desired audience. Include existing users on remarketing lists. Use top performing keywords for custom audiences.

Create a separate campaign or ad group for each desired audience.

Which best practice should a business owner use to serve relevant ads to customers who have already visited particular areas of their website? Create different remarketing lists based on the specific web pages that the customers visited. Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport. Create separate ads for each sports category and then set them to "Rotate indefinitely" within the same ad group. The owner can include each of the sports categories within the headline and description fields of a single responsive display ad.

Create different remarketing lists based on the specific web pages that the customers visited.

The marketing team of a well-known retail chain is focusing on four goals for their business marketing plan — acquiring new customers, creating new leads, growing sales, and broadening the reach of their existing remarketing campaigns. Which campaign type will help the marketing team to achieve all four goals? Gmail Discovery ads Shopping ads Customer Match

Discovery ads

What is the most accurate description of Discovery ads? Discovery ads are created entirely from machine learning, based on themes from the keywords a company selects. Discovery ads can showcase a company's brand or products with a collage of images or a five-second video. Discovery ads can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps. Discovery ads can showcase a company's brand or products with a single high-quality image or swipeable image carousel.

Discovery ads can showcase a company's brand or products with a single high-quality image or swipeable image carousel.

A beauty company wants to use their social media channels to showcase their luxury lifestyle offerings. Why would Discovery ads be a good addition to their strategy? Discovery ads would serve visually inspiring ads to potential customers while they're in the middle of watching a video relevant to what's being offered. Discovery ads would encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals. Discovery ads would reach the right customers with the right messages as they browse through their favorite personalized feeds on Google. Discovery ads would encourage potential customers to engage with an interactive shopping cart.

Discovery ads would reach the right customers with the right messages as they browse through their favorite personalized feeds on Google.

Aiko sees an ad on a social network for an online store and clicks on it. The next day she encounters a paid search ad for the same business. Later that evening, she clicks on a Display ad for the business yet again. The following day, Aiko makes a purchase. Under the Last Non-direct Click Attribution Model, which marketing channel receives credit for the conversion? Search channel gets 100% credit Social channel gets 33% credit Display channel gets 100% credit Display channel gets 33% credit

Display channel gets 100% credit

Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied? Hank checks that all headlines and descriptions are distinct and can be used interchangeably. Hank adds trademark and copyright symbols to company names. Hank writes short headlines with the same messaging but phrased in different ways. Hank uses long headlines that summarize all of the points made in the short headlines.

Hank checks that all headlines and descriptions are distinct and can be used interchangeably.

When reviewing ad strength, why is it important to follow a recommendation to add more assets to a responsive display ad? They can't use certain features of the ad without the recommended amount. The ad won't run without the recommended amount included. Having more assets means more ad combination possibilities to serve users. Assets will be automatically pulled from a stock library if the recommended amount isn't met.

Having more assets means more ad combination possibilities to serve users.

Julio wants to implement a Target ROAS strategy on an upcoming Display campaign. What two steps must he first take? Select 2 Correct Responses He must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her. He needs to set up conversion tracking, in order to use machine learning for conversion value optimization. He must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time. He must select a Manual CPC bid strategy and set her bid manually at the ad level.

He must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her. He needs to set up conversion tracking, in order to use machine learning for conversion value optimization.

Zhao is launching a marketing initiative to reach both English- and Portuguese-speaking countries. How should he most effectively set up Google Display ads? He should create a separate ad group for each location within the same Display campaign. He should create a separate Display campaign for each location. He should create a separate campaign for non-English and non-Portuguese languages. He should create a separate ad group for each language within the same Display campaign.

He should create a separate Display campaign for each location.

Carl owns a car dealership and wants to use Google Display ads to promote his top-selling models. How should he structure his Google Ads account to achieve his objective? He should allow the system to automatically structure the account around the different car models that the dealership promotes. He should create a single ad group to cater for all car models that the dealership promotes. He should create separate accounts for each car model that the dealership promotes. He should create separate ad groups for each car model that the dealership promotes.

He should create separate ad groups for each car model that the dealership promotes.

Cate wants to find stunning ad images for a Discovery campaign she's launching. What would be a reliable source for such images? Her most successful social marketing campaigns Google Images YouTube Websites similar to her own

Her most successful social marketing campaigns

Liam is looking to add some stunning images to his Discovery campaign. Where should he source these images from? Websites similar to his own Google Images His most successful social marketing campaigns YouTube

His most successful social marketing campaigns

Anish, an advertiser who works at an online marketing firm, has been tasked to develop an audience strategy to reach new customers with a high intent to purchase their products. Which consideration audience should Anish choose for a Google Display ad campiagn to meet his objective? In-market Detailed demographics Customer match Affinity

In-market

Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics' Model Comparison Tool. Why should Steve give that tool a shot? It shows how Display ads influence purchasing decisions exclusively in Google Ads. It shows how Display ads influence purchasing decisions across all marketing channels. It shows a projected forecast of impression and click data if certain recommendations were applied. It shows a projected forecast of conversion data if certain recommendations were applied.

It shows how Display ads influence purchasing decisions across all marketing channels.

Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window. Why will setting up the view-through conversion window benefit their campaign? It'll assist them in analyzing the most interacted areas of the Display campaign within a 14-day period. It'll prevent interactions being attributed with more conversions than what they actually generated. It'll help them to reveal which ad assets require optimization in order to improve conversion rates. It'll allow them to identify impressions for ads that weren't interacted with but later resulted in a conversion.

It'll allow them to identify impressions for ads that weren't interacted with but later resulted in a conversion.

A company in the video game industry has designed a new steering wheel that's ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers? It'll allow them to reach people based on an overview of their habits, passions, and lifestyles. It'll allow them to reach people who are already in the market to purchase a steering wheel for their video game console. It'll allow them to reach people who have already engaged with their website. It'll allow them to reach broad segments of the population that share common demographic traits.

It'll allow them to reach people based on an overview of their habits, passions, and lifestyles.

A film distributor wants to launch a Display campaign to create more awareness for their new film. Why should they try out affinity audiences for their campaign? It'll allow them to reach people based on an overview of their habits, passions, and lifestyles. It'll allow them to reach broad segments of the population that share common demographic traits. It'll allow them to reach people who have already engaged with their website. It'll allow them to reach people who are already interested in seeing new independent films.

It'll allow them to reach people based on an overview of their habits, passions, and lifestyles.

Jack's setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on average, don't exceed a certain cost. Which Smart Bidding option is the best? Jack should use Enhanced CPC because it offers the greatest amount of control over the bidding process. Jack should use Target Impression Share because it grows both awareness and conversions at an assigned cost point. Jack should use Maximize Conversions because it doesn't require historical conversion data. Jack should use Target CPA because it grows conversion volume at his target cost-per-acquisition.

Jack should use Target CPA because it grows conversion volume at his target cost-per-acquisition.

Kylie is planning to use responsive display ads for a campaign and wants to apply best practices when incorporating specific images and logos. Which example meets her objective? Kylie watermarks images to protect company assets. Kylie tightly positions logos in the top left or top right of an image. Kylie uses small text in logos in order to free up space for the background image. Kylie makes sure that image assets aren't made up from a collage of images.

Kylie makes sure that image assets aren't made up from a collage of images.

James has had success in the past building a client base for his law firm with contact forms in his Search campaigns. He now wants to try a Display campaign to promote the same goal and further his success. What should his goal be with the new campaign? Leads Website traffic Brand awareness and reach Product and brand consideration

Leads

What is a best practice when incorporating specific images and logos in responsive display ads? Watermarking images to protect company assets. Using small text in logos in order to free up space for the background image. Positioning logos in the top left or top right of an image. Making sure image assets aren't made up from a collage of images.

Making sure image assets aren't made up from a collage of images.

Susan's manager has asked her to implement a new Google Display ad campaign, to help liquidate out-of-season inventory and make room for next season's product lines. Which Smart Bidding strategy would be best suited for the campaign's objective? Maximize Conversions Maximize Conversion Value Target CPA Target ROAS

Maximize Conversions

Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption? She is focusing on view-through conversions rather than click-through conversions. People that click on the Display ads are purchasing through another channel. Conversion tracking isn't enabled currently. People aren't seeing the Display ads.

People that click on the Display ads are purchasing through another channel.

Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience. Which type of users can she expect to reach in the campaign? People that have similar traits to the company's current customer base People that have expressed a previous intent to purchase similar products People that visited the site People known to be passionate about the company's product market

People that visited the site

Tsai works for an online retailer and is interested in using a remarketing audience for a new Google Display campaign. Which type of users would he reach in the campaign? People that have similar traits to the company's current customer base People that have expressed a previous intent to purchase similar products People that visited the site People known to be passionate about the company's product market

People that visited the site

Rex is curious about using the Assets Report in order to further optimize his Google Display campaign. Which is the most appropriate way Rex could use the analysis from the Assets Report? Rex could use new stock images recommended by the Assets Report. Rex could refer to the Asset Report's recommendations after removing and replacing high-performing assets. Rex could replace ads entirely after discovering more than two underperforming assets on the report. Rex shouldn't add new assets more than once a week.

Rex shouldn't add new assets more than once a week.

Rebecca wants to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget. How can she set up the campaign to achieve her objective? Select Sales as her campaign objective with Target ROAS as his Smart Bidding strategy. Select Discovery as her campaign type with Maximize conversion type as a Smart Bidding strategy. Select Shopping as her campaign type with Target CPA as a Smart Bidding strategy. Select Discovery as her campaign goal with Maximize conversion value as a Smart Bidding strategy.

Select Discovery as her campaign type with Maximize conversion type as a Smart Bidding strategy.

Tom wants to create a Google Ads campaign and show ads across YouTube, Discover, and Gmail feeds to get as many sales as possible within his budget. Which actions will he take within his Google Ads account to accomplish his objective? Select Shopping as his campaign type with Target CPA as a Smart Bidding strategy Select Sales as his campaign objective with Target ROAS as his Smart Bidding strategy Select Discovery as his campaign type with Maximize conversions as a Smart Bidding strategy Select Discovery as his campaign goal with Maximize conversion value as a Smart Bidding strategy

Select Discovery as his campaign type with Maximize conversions as a Smart Bidding strategy

The CEO of an app start-up is aiming to expand the app's reach into new cities, and wants their marketing team to create a number of new Display campaigns. How should the team set up their campaigns in order to help them get off to an optimal start in terms of reach? Exclude tablet devices until the campaign has run for a week. Set a daily budget of at least 10 times their cost per acquisition. Apply weekly campaign end dates so that data can be compared more easily. Set highly specific location and language settings.

Set highly specific location and language settings.

The owner of a clothing retail company has asked their marketing team to create a number of Display campaigns for extending their reach into new cities. It's important that these campaigns get off to an optimal start in terms of reach. What should the marketing team do to make sure that they meet their goal with these new Display campaigns? Apply weekly campaign end dates so that data can be compared more easily. Set a daily budget of at least 10x their cost-per-acquisition. Exclude tablet devices until the campaign has run for a week. Set highly-specific location and language settings.

Set highly-specific location and language settings.

How can an advertiser who is starting a new Discovery campaign measure new sign-ups driven by the campaign? Enable audience expansion Set up conversion tracking Upload customer information into Google Ads Create a combined audience

Set up conversion tracking

Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result? Create a combined audience Upload customer information into Google Ads Set up conversion tracking Enable audience expansion

Set up conversion tracking

Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company's customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal? Include existing users from remarketing and customer match lists. Set up higher CPA bids for custom audiences. Set up lower CPA bids for in-market audiences. Combine custom affinity and similar groups into a single campaign.

Set up higher CPA bids for custom audiences.

How should an advertiser set up a Display campaign in order to expand a company's customer base and reach customers with a high intent to purchase? Include existing users from remarketing and Customer Match lists. Set up lower CPA bids for in-market audiences. Set up higher CPA bids for custom audiences. Combine custom affinity and similar groups into a single campaign.

Set up higher CPA bids for custom audiences.

Elaine wants to make $4 of revenue for every dollar she spends in a Display campaign. How should she set up the campaign? She should set a conversion rate of 25%. She should assign a daily budget of at least $400. She should set a Target ROAS of 400%. She should assign a Target CPA of $4.

She should set a Target ROAS of 400%.

A friend of Kayla's is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend? She should wait two or three weeks before making any changes to her bidding strategy. She should follow up immediately with a campaign to re-engage previous site visitors using custom groups. She should adjust her bidding strategy every four days until campaign performance is steady. She should merge Discovery campaign reports with other Google properties.

She should wait two or three weeks before making any changes to her bidding strategy.

Rachel has finished selecting the campaign-level settings of her new Google Display campaign and has decided to use uploaded ads instead of responsive display ads when creating ads for her campaign. Why might Rachel choose to upload an ad instead of the easier option of a responsive display ad? She'll be able to incorporate animated GIF assets that are more than 30 seconds long. She'll gain access to exclusive placements such as reputable news outlets. She'll be able to maintain creative control of how ads look in the size she chooses. She'll have the option to serve ads in the Shopping section of Google.com.

She'll be able to maintain creative control of how ads look in the size she chooses.

In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she's using to measure success is $15. What would account for the $5 difference? She isn't including conversions from current members. She's including view-through conversions. She doesn't have conversion tracking set up. She isn't including Gmail and YouTube users.

She's including view-through conversions.

Tomas is creating a Google Ads campaign in order to reach people who are like-minded with his current customers. Which type of Google Audience should Tomas attempt to reach? In-market Audiences Remarketing Audiences Life Events Audiences Similar Audiences

Similar Audiences

Joaquin, an online store owner, is trying to attract new customers who think like his current customers. Which type of Google audience should he attempt to reach with a new ad campaign? Remarketing audiences In-market audiences Similar audiences Life events audiences

Similar audiences

Advertisers using similar audiences lists don't need to exclude people from original remarketing lists. Why is this the case? Similar audiences don't have any association with remarketing lists. Similar audiences use existing remarketing lists to get as much reach as possible. Similar audiences will automatically remarket to existing leads if it identifies potential value in them. Similar audiences lists automatically exclude people so that only new leads are reached.

Similar audiences lists automatically exclude people so that only new leads are reached.

Simon wants to use the Assets Report in order to further optimize his Google Display campaign. In which scenario is Simon appropriately using the analysis from the Assets Report? Simon doesn't add new assets more than once per week. Simon uses new stock images recommended by the Assets Report. Simon replaces ads entirely, because more than two assets are under-performing on the report. Simon removes and replaces high-performing assets and refers to the Assets Report's recommendations.

Simon doesn't add new assets more than once per week.

Javier wants to use a Display campaign to grow sales while making sure conversions, on average, don't exceed a certain cost. He is intrigued by the Smart Bidding options available. Which option should he prioritize, and why? Maximize Conversions, because it doesn't require historical conversion data. Target Impression Share, because it grows both awareness and conversions at an assigned cost point. Target CPA, because it grows conversion volume at his target cost per acquisition. Enhanced CPC, because it offers the greatest amount of control over the bidding process.

Target CPA, because it grows conversion volume at his target cost per acquisition.

Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy. Which two steps are required to implement the strategy? Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA. Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value. To use machine learning for conversion value optimization, she needs to set up conversion tracking. She must select a Manual CPC bid strategy and set her bid manually at the ad level.

Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value. To use machine learning for conversion value optimization, she needs to set up conversion tracking.

Jacob is curious about single-image ads in a Discovery campaign. What best describes single-image ad layouts? They show a brief five-second preview of a company's products and services, just like multi-image carousel ads do. They show one collage image comprised of many product image assets. They will expand the image that his customers long-press on. They allow Google to combine images, headlines, and descriptions into countless ad variations.

They allow Google to combine images, headlines, and descriptions into countless ad variations.

What best describes the function of single-image ad layouts in a Discovery campaign? They allow Google to combine images, headlines, and descriptions into countless ad variations. They show one collage image comprised of many product image assets. They show a brief five-second preview of a company's products and services, just like multi-image carousel ads do. They will expand the image that your customer long-presses on.

They allow Google to combine images, headlines, and descriptions into countless ad variations.

Discovery ads allow an advertiser to engage with their consumers and enable consumers to interact with the brand. What best describes Discovery ads? They can showcase a company's brand or products with a single high-quality image or swipeable image carousel. They can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps. They can showcase a company's brand or products with a collage of images or a five-second video. They are created entirely from machine learning, based on themes from the keywords a company selects.

They can showcase a company's brand or products with a single high-quality image or swipeable image carousel.

Charlotte has previously used Search and Video campaigns, but a friend has recommended that Charlotte would improve her marketing efforts further with the help of Discovery ads. What benefit would Charlotte expect to see from using Discovery ads? They'll allow Charlotte to encourage people to share their thoughts and feedback on the products and services that she offers. They'll allow Charlotte to reach highly relevant audiences on exclusive placements outside of Google's platforms. They'll allow Charlotte to merge images and 15 second video assets to provide people with an engaging experience. They'll allow Charlotte to tell an engaging story about her products and services to help grow more conversions.

They'll allow Charlotte to tell an engaging story about her products and services to help grow more conversions.

A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn't sure what they are nor how they work. Which of the following statements is true of Discovery ads? They're a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth. They're a way to reach the right user at the right time while also understanding consumers' intent across Google properties. They're a type of ad extension that encourage users to engage with the ads more before clicking through to the website. They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.

They're a way to reach the right user at the right time while also understanding consumers' intent across Google properties.

Renata is wondering if Display ads are influencing other ad channels in her multichannel Google Ads campaign. Which Google Analytics report should she consult in order to determine the complete role Display clicks are playing in the campaign? Click-through Rate Report Conversion Report Top Conversion Paths Report Audience Insights Report

Top Conversion Paths Report

Which Google Analytics report should an advertiser use to determine how Display ads are influencing other ad channels in creating conversions? Top Conversion Paths Report Conversion Report Click-through Rate Report Audience Insights Report

Top Conversion Paths Report

Matías is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets? Add call-to-action text over their image assets to better inform potential customers. Use inspiring high-quality images that highlight the brand's value proposition. Use Google Images to download as many relevant image assets as possible. Use generic messaging in description fields so as to capture the interest of a larger audience.

Use inspiring high-quality images that highlight the brand's value proposition.

When setting up a Display campaign, should an online retailer change their view-through conversion window for a product with a long sale cycle? Yes, because having a longer view-through conversion window will make the campaign look more impressive. No, because having a longer view-through conversion window will skew regular conversion data. No, because the sales cycle for that product will be within the default window. Yes, because the sales cycle for that product may be longer than the default window.

Yes, because the sales cycle for that product may be longer than the default window.