DM Exam 1
In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? a) almost 80% b) almost 70% c) almost 60% d) almost 40%
a) almost 80%
The Internet is a worldwide system of computer networks. True or False?
True
The 8 unique features of e-commerce:
Ubiquity, global reach, richness, interactivity, universal standards, information density, personalization customization, social technology
Which of the following companies uses a transaction fee revenue model? a) E*Trade b) Birchbox c) Yahoo d) Twitter
a) E*Trade
Which of the following is not one of the basic technological foundations of the Internet? a) FTP b) packet switching c) TCP/IP d) client/server computing
a) FTP
Which of the following is not a basic type of cloud computing service? a) Raar b) Saas c) Iaas d) Paas
a) Raar
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called: a) VoIP b) VTP c) IP d) IPTP
a) VoIP
Revenue model
describes how the firm will earn revenue, generate profits, and produce a superior return on investment
What are the differences between a public, private, and hybrid cloud?
A public cloud is where third party service providers that own and manage large, scalable data centers that offer computing, data storage, and high-speed Internet to multiple customers who pay for only the resources they use. The private cloud provides similar options as a public cloud but only to a single tenant. And a hybrid cloud offers customers both a public cloud and a private cloud.
What role does CSS play in the creation of web pages?
CSS tells a web browser how to display the HTML elements on the screen
Organizational Development
Describes how the company will organize the work that needs to be accomplished
What advances and features does HTML5 offer?
HTML 5 has become the de facto web page development standard due to its provided functionality, its importance in both responsive web design and adaptive web delivery, its ability to work like a web page, and its ability to access built-in features of mobile devices (like GPS and swiping)
What is HyperText Markup Language (HTML)?
Hypertext Markup Language and it is defines as providing web page designers with a fixed set of markup "tags" that are used to format a web page
Which governing body of the Internet comes the closest to being a manager of the Internet?
ICANN come the closes to being a manager of the Internet
8 key components of an effective business model
Market opportunity, value proposition, revenue model, competitive advantage, competitive environment, market strategy, organizational development, management team
Difference between marketplace and marketspace
Marketspace is a marketplace extended beyond a physical location
What would an e-tailor's revenue model be?
Sales of goods
Which segment of the offline retail business is most like online retailing?
The MOTO sector is the most similar to the online retail sales sector.
In reality, who are the primary beneficiaries of online retail today?
The pure online companies but also the established offline retailer who have the brand-name recognition, supportive infrastructure, and financial resources to enter the online marketspace successfully.
Personalization/Customization
The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests,and past purchases. Changing the delivered product or service based on a user's preferences or prior behavior.
Social technology
User-generated content and social networks
_____ and _____ are typically the most easily identifiable aspects of a company's business model.
Value Proposition and revenue model
What are some of the advantages bricks-and-clicks companies face?
a brand name, a national customer base, warehouses, large scale, and a trained staff.
What is cloud computing?
a model of computing in which computer processing, storage, software, and other service are provided as a shared pool of virtualized resources over the Internet.
All of the following are challenges faced by bricks-and-clicks firms except: a) building a brand name. b) coordinating prices across channels. c) handling returns of online purchases at retail outlets. d) building a credible website.
a) building a brand name.
________ is a model of computing in computer processing, storage, software, and other services which are provided as a shared pool of virtualized resources over the Internet. a) cloud computing b) P2P computing c) client/server computing d) mobile computing
a) cloud computing
All of the following are advantages of online retail except: a) faster delivery of goods. b) ability to change prices. c) lower cost of distribution. d) lower supply chain costs.
a) faster delivery of goods.
All of the following may lead to a competitive advantage except: a) fewer products b) superior products c) better employees d) less expensive suppliers
a) fewer products
Omni-channel online retail involves ____. a) integrating web operations with physical store operations b) having web operations with physical store operations without integration c) using location-based marketing of local goods and services d) pure-play online retailers such as Amazon
a) integrating web operations with physical store operations
Which of the following is a physical place to visit to transact? a) marketplace b) Internet c) social network d) marketspace
a) marketplace
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: a) packet switching b) routing c) the Transmission Control Protocol d) the File Transfer Protocol
a) packet switching
The total number of users or customers an e-commerce business can obtain is a measure of which of the following? a) reach b) interactivity c) ubiquity d) information density
a) reach
A firm's ________ describes how a firm will produce a superior return on invested capital. a) revenue model b) value proposition c) competitive advantage d) market strategy
a) revenue model
Which of the following features of e-commerce technology allows users to participate in the creation of online content? a) social technology b) ubiquity c) information density d) global reach
a) social technology
Interactivity in the context of e-commerce provides which of the following functionalities? a) the enabling of two-way communication between consumer and merchant b) the ability of consumers to create and distribute content c) the ability to physically touch and manipulate a product d) complexity and content of a message
a) the enabling of two-way communication between consumer and merchant
Which of the following is not a concern about IoT? a) the falling cost of sensors b) privacy c) interoperability d) security
a) the falling cost of sensors
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? a) the larger the audience reached, the less rich the message b) richness was unrelated to reach c) marketing messages had little richness d) the smaller the audience reached, the less rich the message
a) the larger the audience reached, the less rich the message
Which of the following is not true regarding e-commerce today? a) the market middlemen disappeared b) consumers are less price sensitive as expected c) Economists' visions of a friction-free market have not been realized d) There remains considerable persistent price disparity
a) the market middlemen disappeared
Competitive advantage
achieved by a firm when they can produce a superior product and/or bring the product to a market at a lower price than most
Which of the following protocols is used to send email to a server? a) FTP b) SMTP c) HTTP d) SSL
b) SMTP
Which of the following is not one of the seven major segments of the retail industry? a) gasoline and fuel b) computers and electronics c) specialty stores d) food and beverage
b) computers and electronics
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. a) a la carte b) freemium c) sales d) distribution
b) freemium
Which of the following is not a unique feature of e-commerce technology? a) social technology b) information asymmetry c) interactivity d) richness
b) information asymmetry
The highlighted portion of the following https://mail.uwec.edu/ is known as a(n) a) domain b) subdomain c) internet protocol address d) uniform resource locator
b) subdomain
According to the text, above all, e-commerce is a ________ phenomenon. a) finance driven b) technology driven c) sociological d) government driven
b) technology driven
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular? a) mobile apps b) the "Web" c) social networks d) e-commerce
b) the "Web"
E-commerce is available just about everywhere and anytime. This is known as: a) richness b) ubiquity c) reach d) information density
b) ubiquity
An IPv4 address is expressed as a: a) 128-bit number that appears as a series of four separate numbers separated by semicolons. b) 32-bit number that appears as a series of four separate numbers separated by semicolons. c) 32-bit number that appears as a series of four separate numbers separated by periods. d) 128-bit number that appears as a series of four separate numbers separated by periods.
c) 32-bit number that appears as a series of four separate numbers separated by periods
Virtual merchants face potentially large costs for all of the following except: a) building an order fulfillment infrastructure. b) building and maintaining a website. c) building and maintaining physical stores. d) developing a brand name.
c) building and maintaining physical stores
Which of the following is an important societal issue related to e-commerce? a) consumer behavior b) cloud computing c) intellectual property d) value webs
c) intellectual property
The MOTO sector of the retail industry is most similar to the ________ sector. a) general merchandise b) specialty stores c) online retail sales d) consumer durables
c) online retail sales
All of the following are examples of business-to-business (B2B) business models except: a) e-distributors b) exchange c) portals d) e-procurement
c) portals
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? a) personalization b) information density c) richness d) ubiquity
c) richness
Which of the following refers to the complexity and content of a message? a) information density b) interactivity c) richness d) reach
c) richness
Interactivity in the context of e-commerce provides which of the following functionalities? a) the ability of consumers to create and distribute content b) complexity and content of a message c) the enabling of two-way communication between consumer and merchant d) the ability to physically touch and manipulate a product
c) the enabling of two-way communication between consumer and merchant
Amazon's e-commerce website and application are available 24/7, nearly everywhere and at all times, which of the features of e-commerce technology does this describe? a) global reach b) information density c) ubiquity d) information richness
c) ubiquity
Which of the following organizations involved with Internet governance has the United States recently given up control over? a) ICANN b) IGF c) NTIA d) IANA
d) IANA
Which of the following organizations monitor Internet policies and practices? a) ICANN b) IETF c) W3C d) ISOC
d) ISOC
A marketspace can be defined as a) a physical place you visit in order to transact b) consumers selling to other consumers with the help of an online market maker c) the use of mobile devices to enable online transactions d) a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location
d) a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location
A set of planned activities designed to result in a profit in a marketplace is a(n) a) value proposition b) business model c) e-commerce business model d) business model
d) business model
The fact that e-commerce is conducted based on universal standards _____. a) make price discovery more costly, slower, and less accurate b) involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior c) refers to the ease with which consumers can find out what merchants pay for products d) decreases search costs for consumers
d) decreases search costs for consumers
Which of the following factors is not a significant influence on a company's competitive environment? a) how many competitors are active b) how competitors price their products c) what the market share of each competitor is d) details how a company intends to enter market and attract customers
d) details how a company intends to enter market and attract customers
E-commerce can be defined as: a) the digital enablement of transactions and processes within an organization b) any electronically based organizational activity that supports a firm's market exchanges c) the use of digital technologies in a firm's daily activities d) digitally enabled commercial transactions between and among organizations and individuals
d) digitally enabled commercial transactions between and among organizations and individuals
The ________ allows a natural language expression, such as Google.com to represent a numeric IP address. a) Internet protocol addressing schema b) assigned numbers and names (ANN) system c) uniform resource locator system d) domain name system
d) domain name system
Which of the following is an important societal issue related to e-commerce? a) consumer behavior b) cloud computing c) value webs d) intellectual property
d) intellectual property
All of the following statements about the MOTO sector are true except: a) compared to general merchandisers, the transition to e-commerce was easier for MOTO firms. b) distribution of catalogs is one of MOTO retailers' biggest expenses. c) MOTO was the last technological retailing revolution that preceded e-commerce. d) the MOTO sector is also referred to as the specialty store sector.
d) the MOTO sector is also referred to as the specialty store sector.
Which of the following statements about the Web is not true? a) the Web is both a communications infrastructure and an information storage system b) the Web was the original "killer app" c) the Web provides access to pages written in HTML d) the Web is the technology upon which the Internet is based
d) the Web is the technology upon which the Internet is based
Which element of the business model addresses what a firm provides that other firms do not and cannot? a) competitive environment b) competitive advantage c) market strategy d) value proposition
d) value proposition
Which element of the business model addresses why the customer should buy from you? a) competitive advantage b) competitive environment c) market strategy d) value proposition
d) value proposition
Which of the following has the highest share of online retail sales? a) omni channel merchants b) catalog merchants c) manufacturer direct d) virtual merchants
d) virtual merchants
Value proposition
defines how a company's product or service fulfills the needs of customers
What are some of the challenges bricks-and-clicks companies face?
high costs of physical buildings and large sales staffs
Market opportunity
refers to the company's intended marketspace and the overall potential financial opportunities available to the firm in that marketspace
Richness
refers to the complexity and content of a message
Competitive environment
refers to the other companies operating in the same marketspace selling similar products
Management Team
responsible for making the model work
Universal standards
standards that are shared by all nations around the world
Interactivity
technology that allows for two-way communication between merchant and consumer
Global reach
the ability to reach anyone connected to the internet anywhere in the world
Market Strategy
the plan you put together that details exactly how you intend to enter a new market and attract new customers
Ubiquity
the state of being everywhere at once (or seeming to be everywhere at once)
Information density
the total amount and quality of information available to all market participants