DSCI 340 quizzes 1-3
What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank? Intermediaries Disintermediation Reintermediation Cybermediation
Cybermediation
The chief technology officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.
False
True or False: Tiffany & Company competes in the marketplace by offering high cost custom jewelry. Tiffany & Company is following a broad market and cost leadership strategy.
False
True or False: Zappos is not a technology company; its primary business focus is to sell books.
False
What is a competitive advantage?
A feature of a product or service on which customers place a greater value than they do on similar offerings from competitors.
Zappos is not a technology company; its primary business focus is to sell books.
False
t/f: Metrics are temporary activities a company undertakes to create a unique product, service, or result.
False
T/F: At the operational level employees are continuously evaluating company operations to hone the firm's abilities to identify, adapt to, and leverage change.
False, At the managerial level employees are continuously evaluating company operations to hone the firm's abilities to identify, adapt to, and leverage change.
T/F: Effectiveness MIS metrics include throughput, transaction speed, and system availability.
False, Efficiency MIS metrics include throughput, speed, and availability.
Which of the following is not considered a category within the primary value activities in a value chain analysis?
Firm infrastructure.
Broad differentiation, broad cost leadership, and _________ create the three generic strategies identified by Porter.
Focused strategy
How does google search work
Google starts working for us before we even know we need assistance. It begins by using web crawlers to collect information and organize it into the Search index for us to use. Crawlers are simplifying our search process. They find sites and links and search them for us and bring the content back to the Google search window for us. After searching all of these sites Google basically files it all in into an index while taking into account key words and phrases that would help identify it or lead you to it. The Search bar from Google doesn't just search words for us, it can "help you search text from millions of books from major libraries, find travel times from your local public transit agency, or help you navigate data from public sources like the World Bank". By using a series of algorithms Google determines what to return back to us based on what we are searching. Their precise process helps to make our searching incredibly more easy.
Google Advertising
Google's advertising system is set up in a way that it will not annoy the Google user. They don't have ads pop up and block your screen while you are trying to search and they don't overwhelm you with an excessive amount of ads. They also try to aim their ads at you. They want those ads to be similar to things you have searched or areas they feel you would be interested in based on your recent search history. Google uses AdWords which solidifies their advertisement space. It allows only certain ads and specific times that would be designated towards the person that is currently searching on Google. It doesn't show useless ads that they feel like would not pertain to the user.
What is information reach?
A global public network of computer networks that pass information from one to another using common computer protocols
What are the four challenges facing ebusinesses outlined in the text? Identifying limited market segments, managing consumer trust, ensuring consumer protection, and improving information content Decreased costs, increased convenience, identifying limited market segments, and adhering to taxation rules Identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules Differs depending on the industry where the business operates
Identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules
Which of the below is an example of a critical success factor?
Increase customer satisfaction
Kevin Campbell is an incoming freshman at your college. Kevin is frustrated by the cost of books, tuition, and expenses and he also needs to purchase a rather expensive laptop. In an effort to save money, Kevin beings a Facebook group finding other college students who need to purchase laptops. Soon, Kevin's Facebook group has close to 100,000 students. Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Kevin using to purchase laptops?
Increasing buyer power.
What is the set of ideas about how all information in a given context should be organized? Information architecture Collective intelligence Content management system Ebusiness model
Information architecture
What is business intelligence?
Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.
What is a special-purpose knowledge-based information system that accomplishes specific tasks on behalf of its users?
Intelligent agent
Which of the following is a type of Web browser?
Internet Explorer and Mozilla Firefox
Which category below represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play?
B2C
Which of the following best describes Web 3.0?
Based on the 'intelligent' Web where applications use natural language processing
Which of the following is a type of Web browser? Microsoft Word and Excel Internet Explorer and Mozilla Firefox Facebook and MySpace All of the above
Internet Explorer and Mozilla Firefox
What is an ISP?
Internet service provider is a company that provides access to the Internet for a monthly fee.
What is an ISP? Instant service provider a company that provides access to the Internet for a monthly fee. Internet service provider is a company that provides access to the Internet for a monthly fee. Internet sales provider is a company that provides access to the Internet for a monthly fee. Instant sales provider is a company that provides access to the Internet for a monthly fee.
Internet service provider is a company that provides access to the Internet for a monthly fee.
What is the difference between customer-facing processes and business-facing processes?
Customer-facing processes are front-office processes, business-facing processes are back-office processes
Which of the following is considered a service? Cars Groceries Cutting hair All of the above
Cutting hair
Today's workers are referred to as _______________ and they use BI along with personal experience to make decisions based on both information and intuition, a valuable resource for any company.
Knowledge workers
M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy? Information richness Mass customization Personalization Interactivity
Mass customization
What is information reach? A global public network of computer networks that pass information from one to another using common computer protocols Refers to the depth and breadth of information transferred between customers and businesses Measures the number of people a firm can communicate with all over the world Occurs when those with access to technology have great advantages over those without access to technology
Measures the number of people a firm can communicate with all over the world
Which of the following is considered a good?
Milk and eggs
Which of the following is not a feature of a neural network?
Neural networks can analyze linear relationships only, Neural networks' many features include 1) learning and adjusting to new circumstances on their own, 2) learning and adjusting to new circumstances on their own, 3) functioning without complete or well-structured information, 4) coping with huge volumes of information with many dependent variables, and 5) analyzing nonlinear relationships in information.
What captures transaction and event information using technology to (1) process the information according to defined business rules, (2) store the information, and (3) update existing information to reflect the new information?
OLTP
Which of the following demonstrates potential issues with Business 2.0 and information vandalism?
Open source allows anyone to be able to edit, damage, or destroy content
What is data?
Raw facts that describe the characteristics of an event or object.
Which of the below represents the four main steps in the business process reengineering?
Set project scope, study competition, create new processes, and implement solution
Which of the following best describes Web 2.0? Static websites Intelligent websites Social media and user-generated Web content Hypertext markup language
Social media and user-generated Web content
Which of the below is considered an input in the systems thinking example of a TPS?
Source Document
If you were thinking about a home theater system which of the following represents the process?
Spinning the disk to play, pause, rewind, or fast forward.
If you were thinking about a home theater system which of the following represents the inputs?
The DVD player, DVD movie, speakers, TV, and electricity.
Which of the following is an example of an intelligent system?
The Firefighter Robot that can extinguish flames at chemical plants Shell Oil's Smart Pump robot that pumps gas for the customer A robot that cleans and sweeps at a local airport All of the above**
Which of the following is included in Porter's Five Forces Model?
The power of competitors.
Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
The primary value activity outbound logistics.
The chief security officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.
True
True or False: The chief security officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.
True
Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com?
Universal resource locator
Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com? Digital bookmark Internet bookmark Universal resource locator Web browser
Universal resource locator
Which of the following are the four common types of effectiveness MIS metrics?
Usability, customer satisfaction, conversion rates, financial
What do Netflix and Amazon use to drive their recommendation tools?
User-generated content
What do Netflix and Amazon use to drive their recommendation tools? Web 1.0 content Open source content Virtual content User-generated content
User-generated content
What is the role of a mashup editor?
WYSIWYG's Often it allows the user to drag and drop data points into a Web application To provide a visual interface to build up a mashup all the above^^
Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents buyer power in the soft drink industry?
Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
Data is useful for understanding individual sales, but to gain deeper insight into a business data needs to be turned into information. Which of the following offers an example of turning data into information?
Who are my best customers? What is my best-selling product? What is my worst-selling product? All of the above^^
Which of the below represent the four main DSS analysis techniques outlined in the chapter?
What-If Analysis, Sensitivity Analysis, Goal-Seeking Analysis, Optimization Analysis
Which of the below would you include as decisions and responsibilities typically found at the managerial level of a company? Monthly Plans Monthly Budgets Weekly Schedule
all of the above
Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?
ensuring consumer protection
Which of the following is not a core driver of the information age? Information. Knowledge. Fact. Data.
fact
True or false: Inbound logistics and operations are part of the support value activities.
false
true or false: Inbound logistics and operations are part of the support value activities.
false
What is a plan that details how a company creates, delivers, and generates revenues on the Internet?
Ebusiness model
The chief privacy officer is responsible for ensuring the ethical and legal use of information within a company.
True
Which of the following represents the primary ebusiness revenue models? Email, instant messaging, podcasting, content management systems, and video and Web conferencing Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers B2B, B2C, C2C, C2B Advertising fees, license fees, subscription fees, transaction fees, value-added services fees
Advertising fees, license fees, subscription fees, transaction fees, value-added services fees
What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms? Awesome Analytics Applications Adwords
Adwords
What encompasses all organizational information and its primary purpose is to support the performance of managerial analysis or semistructured decisions.
Analytical information
What is the difference between asynchronous and synchronous communication? Asynchronous is real-time communication; synchronous is one-way technology Asynchronous is communication that does not occur at the same time; synchronous communication occurs at the same time Asynchronous communication includes instant messaging; synchronous communication includes email Asynchronous communication is fast and instant; synchronous communication is collected at a single point in time
Asynchronous is communication that does not occur at the same time; synchronous communication occurs at the same time
What is the viewing of the physical world with computer-generated layers of information added to it?
Augmented reality
Changing business processes with MIS outlines how to improve the three levels of business processes which include operational, managerial, and strategic. From operational to strategic, what are the three major improvement strategies that the author describes?
Automation - streamlining - reengineering
Which of the following is considered information? Quantity sold Date sold Best-selling item by month All of the above
Best-selling item by month
Sarah Schin was recently hired by Bank West as the Global Director of Human Resources. Her job duties include determining employment policies as well as overseeing all hiring, firing, and training of employees. What type of processes does Sarah's new job demonstrate?
Business-facing processes
What are the four main types of ebusiness models? Business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer Business-to-business, business collaboration, collective business, and consumer-to-consumer Ebusiness-to-ebusiness, ebusiness-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer
Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
What is the ebusiness model which applies to customers offering goods and services to each other over the Internet?
C2C
What can a manager use a model to do?
Calculate risk Change variables Understand uncertainty All of the above**
If a supplier has high power what can it do to influence its industry?
Charge higher prices. Shift costs to industry participants. Limit quality or services. All of the above*******
If a supplier has high power what can it do to influence its industry?
Charge higher prices. Shift costs to industry participants. Limit quality or services. All of the above.
Which type of ebusiness model best describes Apple? Pure-play Brick-and-mortar Click-and-mortar Virtual
Click-and-mortar
Which type of ebusiness model is Barnes & Noble using?
Click-and-mortar
Which of the below is a customer-facing process?
Communicating with customers
Cheryl Steffan is the operations manager for Nature's Bread Company, which specializes in providing natural products for health conscious individuals. Cheryl is responsible for compiling, analyzing, and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day. Which of the following is an example of the type of information Cheryl would be using to successfully perform her job?
Compare the costs of supplies including energy over the last five years to determine the best-selling product by month.
Which of the following is not considered a core driver of the information age?
Competitive Intelligence.
Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these all examples of?
Competitive advantage Competitive intelligence First-mover advantage All of the above****
As the product manager for the eatery division at Whole Foods, Jerry is responsible for analyzing sales data to help him manage his team. Today Jerry is analyzing his data using aggregation techniques allowing him to see simple roll-ups to complex groupings of interrelated information. Which of the following common digital dashboard capabilities is Jerry using to analyze his departments success?
Consolidation
CSF's and KPI's are two core metrics used to evaluate results and measure the progress of a project for a business. Which of the below represents the acronyms for CSF and KPI?
Critical success factors and key performance indicators
What is information?
Data converted into a meaningful and useful context.
Which of the following is considered a core driver of the information age?
Data.
When evaluating the six-step decision making process, what occurs during the problem identification step?
Definition of the problem as clearly and precisely as possible
Which of the below is not considered a part of decision making at the managerial level?
Developing overall business goals and objectives
What compiles information from multiple sources and tailors it to meet user needs?
Digital dashboard
What occurs when a business sells directly to the customer online and cuts out the middle man?
Disintermediation
What occurs when a business sells directly to the customer online and cuts out the middle man? Intermediaries Disintermediation Reintermediation Cybermediation
Disintermediation
The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.
Disruptive technology
What is the difference between ecommerce and ebusiness? Ecommerce includes Internet network effects; ebusiness includes ecommerce and all activities related to internal and external business operations Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations Ecommerce includes ecommerce and all activities related to internal and external business operations; ebusiness includes all of the of knowledge management systems Ebusiness is buying and selling of goods or services online; ecommerce includes ecommerce and all activities related to internal and external business operations
Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations
Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media? Adhering to taxation rules Ensuring consumer protection Identifying limited market segments Managing consumer relationships
Ensuring consumer protection
T/F: Strategic decisions are highly structured decisions.
F, Strategic decisions are highly unstructured decisions.
Firm infrastructure and human resource management are part of the primary value activities.
False
T/F Metrics are temporary activities a company undertakes to create a unique product, service, or result.
False
Which of the following is an example of a disruptive technology?
Oracle's database software Sony's transistor-based consumer electronics (transistor radio) Intel's low-end microprocessor All of the above
What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call?
Pay-per-call
Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents supplier power in the soft drink industry?
Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
If you were thinking about a home theater system which of the following represents the outputs?
Playing the movie including the audio through the speakers and the video on the TV.
What are the two main categories in a value chain analysis?
Primary value activities & support value activities.
Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?
Reducing buyer power with a loyalty program. One way to reduce buyer power is with a loyalty program which is a program to reward customers based on their spending.
What is information richness?
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
What is information richness? A global public network of computer networks that pass information from one to another using common computer protocols Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information Refers to the number of people a business can communicate with, on a global basis Occurs when those with access to technology have great advantages over those without access to technology
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
Which of the below is correct in terms of granularity? Refers to the level of detail in the model The greater the granularity the deeper the level of detail of the data The greater the granularity the deeper the level of fineness of the data All of the above
Refers to the level of detail in the model The greater the granularity the deeper the level of detail of the data The greater the granularity the deeper the level of fineness of the data All of the above****
What occurs when steps are added to the value chain as new players find ways to add value to the business process?
Reintermediation
Which of the below is considered the output in the systems thinking example of a TPS?
Report
MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity?
Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
What is SEO
Search engine optimization, or SEO, is the ability to affect the online visibility of a website in the search engine based on natural results. While using SEO Google optimizes and orders the search results to place in order of importance what they think would best pertain to your recent search. Using SEO creates more helpful and concise lists of what you are actually searching for while decreasing the websites that are unuseful or do not pertain to exactly what you are searching and looking for.
What evaluates variables that search engines use to determine where a URL appears on the list of search results? Dot-com Search engine Search engine ranking Search engine optimization
Search engine ranking
Which of the following represents a business-facing process?
Strategic planning
Which of the following represents a typical supply chain?
Suppliers - Company - Customers.
Which of the below is considered the input in the systems thinking example of a DSS?
TPS
Identifying competitive advantages can be difficult and explains why they are typically ______.
Temporary
What is the difference between the As-Is process model and the To-Be process model?
The As-Is process model begins with what the process problem is, and the To-Be process model displays how the problem will be solved
When evaluating the six-step decision making process, what occurs during the solution implementation step?
The process will begin again if the decisions made were incorrect
When evaluating the six-step decision making process, what occurs during the solution selection step?
The solution that best solves the problem is selected
Imagine you are creating a new product to sell in an up-and-coming market. Which of the below statements indicates that it would be easy for you as the new entrants to compete in this market?
The threat of new entrants force is low in the up-and-coming market.
Artificial Intelligence stimulates human thinking and behavior, such as the ability to reason and learn. What is the ultimate goal of AI?
To build a system that can mimic human intelligence
True or false: A fact is the confirmation or validation of an event or object. In the past, people primarily learned facts from books.
true
A business process is a standardized set of activities that accomplish a specific task, such as processing a customer's order.
True
FedEx created a first-mover advantage by developing its customer self-service software, which allows people to request parcel pickups, print mailing slips, and track parcels online.
True
Operational decisions are considered structured decisions.
True
T/F: Operational decisions are considered structured decisions.
True
As a trainer for Exel Healthcare, Christina is faced with many challenges to properly training her new hires. There are over 50 different locations where Exel employees work across the Chicago metro area. Christina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. She primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for her to implement and accomplish all of her training goals?
Webinar
T/F: Virtual reality is a computer-simulated environment that can be a simulation of the real world or an imaginary world.
true
True or False: A business process is a standardized set of activities that accomplish a specific task, such as processing a customer's order.
true
True or False: The chief privacy officer is responsible for ensuring the ethical and legal use of information within a company.
true
