DSS 200: CH 11 QUIZ (DR. VIPUL GUPTA)
Case-Based Reasoning (CBR)
Knowledge and past experiences of human specialists are represented as cases and stored in a database for later retrieval when the user encounters a new case with similar parameters.
Platform
MIS, DSS, EIS
Business Analytic Toolset
Models, Data Mining, OLAP, Reporting and query tools, Big Data analytics
Middle Management
Semistructured; Design a marketing plan Develop a departmental budget Design a new corporate Web site
Operational Management: Employees and Teams
Structured; Determine overtime eligibility Restock inventory Offer Credit to customers Determine special offers to customers
Delivery Platform -- MIS, DSS, ESS
The results form BI and analytics are delivered to managers and employees in a variety of ways, depending on what they need to know to perform their job. MIS: decision-support system DSS: and executive support systems
Knowledge Management
The set of of business processes developed in an organization to create, store, transfer, and apply knowledge.
Inference Engine
The strategy used to search through the collection of rules and formulate conclusions.
Enterprise Content Management Systems (ECM)
help organizations manage both types of information.
Digital Asset Management Systems
help them classify, store, and distribute these digital objects
Operational Intelligence
how to run the business on a day-to-day basis. These are largely operational decisions, and this type of business a activity
Group Decision Support-Systems (GDSS)
interactive computer-based systems that facilitate the solution of unstructured problems by a set of decision makers working together as a group in the same location or in different locations.
Implementation
involves making the chosen alternative work and continuing to monitor how well the solution is working
Augmented Reality (AR)
is a related technology for enhancing visualizatio
Virtual Reality Modeling Language (VRML)
is a set of specifications for interactive, three-dimensional modeling on the world wide web that organizes multiple media types, including animation, images, and audio, to put users over a desktop computer, and requires little bandwidth.
Structured Knowledge
is explicit knowledge that exists in formal documents as well as in formal rules that organizations derive by observing expert and their decision making
Enterprise-wide Knowledge Management Systems
knowledge management systems are general-purpose, firm wide systems that collect, store, distribute, and apply digital content and knowledge
User Interface
learning from a visual representation of data than from a dry report with columns and rows of information
Knowledge Base
models human knowledge as a set of rules
Intelligent Agents
Are software programs that work in the background without direct human intervention to carry out specific, repetitive, and predictable tasks for an individual user, business process, or software application.
Managerial users and methods
BI hardware and software are only as intelligence as the humans beings who use them. Managers impose order on the analysis of data by using a variety of managerial methods that define strategic business goals and specify how progress will be measured. These include business performance management and balanced scorecard approaches that focus on key performance indicators, with special attention to competitors
Supply Chain
Backlog, fulfillment status, order cycle time, bill of materials analysis
Managerial Users and Methods
Business Strategy, Performance management, Balanced score card, Forecasts
Data from Business Environment
Call centers, Web site, Mobile devices, Social Media data, Stores, Suppliers, Gov't & economic data
Marketing
Campaign effectiveness, loyalty and attrition, market based analysis
Choices
Choosing among solution alternatives
Service/Call center
Customer satisfaction, service cost, resolution rates, churn rates
Business Intelligence Infrastructure
Databases, Data Warehouses, Data marts, analytic platforms
Fairness
Decision faithfully reflects the concerns and interests of affected parties
Due Process
Decision is the result of a known process and can be appealed to a higher authority
Speed (efficiency)
Decision making is efficient with respect to time and other resources, including the time and resources of the affected parties, such as customers
Coherence
Decision reflect a rational process that can be explained to others and make understandable
Comprehensiveness
Decision reflects a full consideration of the facts and circumstances
Accuracy
Decision reflects reality
Procurement and Support
Direct and indirect spending, off-contract purchases, supplier performance
Intelligence
Discovering, identifying, and understanding the problems occurring in the organization-- why the problems exists, where, and what effects it is having on the firm.
Human Resources
Employee productivity, compensation, workforce demographics, retention
Financials
General ledger, accounts receivable and payable, cash flow, profitability
Design
Identifying and exploring various solutions to the problem.
Stages of Decision Making:
Intelligence (Problem Discovery: What is the problem?) Design (Solution Discovery: What are the possible solutions?) Choice (Choosing Solutions: What is the best solution?) Implementation (Solution Testing: Is the solution working? Can we make it work better?)
User Interface
Reports, Dashboards (EIS), Scorecards, Desktop, Mobile, Web Portal, Social Media
Sales
Sales forecasts, sales team performance, cross selling, sales cycle times
Business Intelligence Infrastructure
The underlying foundation of BI is a powerful database system that captures all the relevant data to operate the business. The data may be stored in transactional databases or combined and integrated into an enterprise data warehouse, series of interrelated data marts, or analytic platforms.
Forecasts, scenarios, models
These include capabilities for linear forecasting, what-if scenario analysis, and data analysis, using standard statistical tools
Drill Down
This is the ability to move from a high-level summary to a more detailed view
Senior Management
Unstructured; decide enforce or exit from markets Approve capital budget Decide long-term goals
Parameterized Reports
Users enter several parameters to filter data and isolate impacts of parameters.
Dashboards/Scorecards
Visual tools for presenting performance data users define
Business Analytics toolset
a set of software tools is used to analyze data and produce reports, respond to questions managers pose, and track the progress of the business by using key indicators of performance
Business Intelligence
a term hardware and software vendors and information technology consultants use to describe the infrastructure for warehousing, integrating, reporting, ad analyzing data that come from the business environment
Ad hoc query/search/report creation
allows users to create their own reports based on queries and searches
Massive Open Online Course (MOOC)
an online course made available via the web to very large numbers of participants
Structured Decisions
are repetitive and routine, and they involve a definite procedure for handling them so that they do not have to be treated each time as if they were new
Knowledge Work Systems (KWS)
are specialized systems for engineers, scientists, and other knowledge workers that are designed to promote knowledge and ensure that new knowledge and technical expertise are properly integrated into the business.
Sensitivity Analysis
asks what-if questions repeatedly to predict a range of outcomes when one or more variables are changed multiple times.
Business Performance Management (BPM)
attempts to translates a firms strategies (i.e. differentiation, low-cost producer, market share growth, and scope of operation) systematically into operational targets.
Expert Systems
captures human expertise in a limited domain of knowledge as a set of rules in a software system that can be used by others in the organization.
Intelligent Techniques
consist of expert systems, case-based reasoning, and intelligent agents.
Data From The Business Environment
must deal with both structured and unstructured data from many sources, including big data. The data need to be integrated and organized so that they can be analyzed and used by human decision makers
Production reports
predefined reports based on industry-specific requirements
Learning Management Systems (LMS)
provide tools for the management, delivery, tracking, and assessment of various types of employees learning and training.
Geographic Information Systems (GIS)
provide tools to help decision makers visualize problems that benefit from mapping
Predictive Analytics
statistical analysis, data mining techniques, historical data, and assumptions about future conditions to predict future trends and behavior patterns.
Data Visualization
such as rich graphs, charts, dashboards, and maps.
Artificial Intelligence (AI)
technology (software and hardware) designed to emulate human behavior and thought patterns.
Location analytics
the ability to gain business insight from the location (geographic) component of data, including location data from mobile phones, output from sensors or scanning devices, and data from maps
Unstructured Decisions
the decision maker must provide judgement, evaluation, and insight to solve the problem
Balanced Scorecard Method
the leading methodology for understanding this important information a firm's executives
Key Performance Indicators (KPI's)
the measures proposed by senior management for understanding how well the firm is performing along any given dimension.
Investment Workstations
to leverage the knowledge and time of its brokers, traders, and portfolio managers.
Virtual Reality Systems
use interactive graphics software to create computer-generated simulations that are so close to reality that users almost believe they are participating in a real-world situation.
Semistructured Decisions
when only part of the problem has a clear-cut answer provided by an accepted procedure.
Pivot Table
which super-user managers and analysts employ to identify and understand patterns in BI that may be useful for semistructured decision making.