Due now test

Which of the following situations indicates that a marketer should conduct marketing research to resolve a problem

Losing market share

A reason to legally research possible brand names is to

Make sure the name will stimulate customers' buying habits

Which aspect of a business benefits the most when a company implements a customer loyalty program that asks its participants to complete a customer questionnaire:

Sales

Positioning a corporate brand involves communicating the brand's

Value

This year a business spends $423,500 in salaries, $88,000 in rent, $15,250 to maintain a web site, and gives employees $60,000 in bonuses. What are the fixed costs?

526, 750

Which of the following situations best demonstrates why businesses should retain their records

A business is planning to sell out to another company

A business might bundle products together to sell at a lower price for a limited time in order to

Encourage future sales

Which of the following is an example of an emergency situation that business employees should know how to handle and report

Bomb Threat

Which of the following is an example of an employee assistance program:

Career and education planning

Which of the following is a characteristic of orderly and systematic behavior

Doing things in an organized and methodical manner

Joseph received an e-mail message from his supervisor and wants to send it to his coworker, Jackie. What e-mail function key would Joseph use to send the message to Jackie?

Forward

Changing light bulbs in a business storage room is an example of the following activities

Housekeeping

Which of the following is the medium that is most appropriate to use for communicating and obtaining in depth information

Internet

Which of the following is a true statement about information

It is data put into useful form

Which of the following is most likely to have a marketing-research department?

Leading manufacturer

Ted is planning a new advertising campaign for his company, a stable that offers private horseback-riding lessons. Which of the following is data that would be useful for Ted's marketing decision making:

Market share data for his company during the past year

A video store tells customers that a certain DVD will be in stock, but on the release date, it has no DVD's available. This is an example of which negative action companies should avoid taking

Not keeping promises

The process of converting resources into goods and services is called:

Production

Sales forecasts are used by businesses to determine

Production quantities

A business should conduct environmental scans on a continuous basis so that it can

Respond to opportunities and threats quickly

Heyman's discount store planned to participate in a variety of promotional activities in order to meet its goal of increasing the store's market share. Heyman's promotional plan is a marketing

Strategy

What do you need to identify if there are complicated jobs that members of the group are unable to perform?

Support services

Businesses that obtain information about competitors with the use of questionable techniques are legal, are often behaving

Unethically

Why do most businesses use some type of quality control method at work?

to minimize errors