E-Commerce and Social Media Marketing

Wyatt owner of The Hot Sauce King, an Internet-based hot sauce company based in St. Louis, MO spends $50,000 in one month on advertising and marketing. In that same month, they receive 2,000 orders from new customers. The result is a CAC of _____.

$25 --> (50000/2000)

We Are Social gathers a number of statistics about the proliferation of e-commerce across the globe. They compiled data on the percentage of global Internet users aged 16-64 that participated in e-commerce activities. Which of the following statistics about the 16-64 age demographic are true?

74% reported they had purchased a good or service online. 80% searched online for a product or service to buy online. 90% visited an online store on the world wide web.

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis?

Capital outlays Management costs Hiring costs

M-commerce continues to see expansion into a variety of different business sectors. The business sectors m-commerce has had the biggest impact on include which of the following?

Financial Services Retail Sales Healthcare

In e-commerce, the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as _______ density.

Information Density

Built on real-time geodata and information provided from wireless mobile devices including smartphones and tablets_____ are widely used in m-commerce.

Location-based services (LBS)

It is important to create and follow a well-designed e-commerce strategy, especially for start-up companies. Match each of the following terms to the correct phase in which they occur.

Phase 1: Web planning Phase 2: Web development Phase 3: Web implementation Phase 4: Social Media planning Phase 5: Social media implementation Phase 6: Mobile platform planning

Which of the following statements about re-commerce are true? More than one answer may be selected.

Re-commerce is the practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout The practice of re-commerce has seen an increase in the marketplace and is offered by companies such as thredUp, Yerdle Re-commerce, and The RealReal. According to Yerdle Re-commerce, this segment is expected to grow from $21 billion to over $52 billion over the next five years.

Ubiquity is the ability to have a presence in many places simultaneously. E-commerce has the ability to offer products and services in many places at all times. Which of the following statements about e-commerce ubiquity are true?

Refers to the degree an organization has gained access to consumers thus increasing the likelihood of product or service adoption. It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer. Gives customers the ability to purchase products and services regardless of time or location.

An e-commerce presence map is an illustration of the various touchpoints where current customers, potential customers, and stakeholders can be influenced by e-commerce activities. What are the three areas that are covered on an e-commerce presence map?

The Activity Type of presence The Platform

E-commerce has created a lot of opportunities for both consumers and organizations. While there are many positive benefits to e-commerce, there are some issues that arise as a result of e-commerce. Which of the following are common issues that are experienced by e-commerce businesses?

Threats to customer data Customer loyalty

A cost-___________ analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation.

benefit

The adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior is referred to as e-commerce ______.

customization

Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is called user-____ content. These contributors help to promote a brand or image without any direct influence by an organization.

generated

The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce ____________

Ubiquity

Retail sales have been influenced by m-commerce in many ways. IKEA offers an __________reality app where customers can take pictures of their rooms, spaces, homes, and the app will superimpose furniture and fixtured into the space. Using this type of m-commerce strategy, IKEA is able to increase customer engagement and sales conversion.

Virtual

Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.

Web