E-Commerce chapter 1
which of the following is an example of social e-commerce?
which of the following is not an element of friction-free commerce?
Transaction costs are high
All of the following are examples of social networks except
Y combinator
which of the following is an example of an on-demand service company?
airbnb
which of the following is an example of C2C e-commerce?
craigslist
which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers
disintermediation
True or False: cost transparency refers to the ease with which consumers can find out the variety of prices in a market
false
All of the following are issues facing Pinterest except
inability to retain users
which of the following refers to any disparity in relevent market information among parties in a transaction?
information asymmetry
which of the following is one of the three primary societal issues related to e-commerce
intellecutal property
Unfair competitive advantages occur when
one competitor had an advantage others cannot purchase
the total number of users or customers an e-commerce business can obtain is a measure of which of the following?
reach
which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing that can intergrate video, audio, and text?
richness
which of the following features of e-commerce technology allows users to participate in the creation of online content?
social technology
which of the following is the best definition of transaction cost?
the cost of paricipating in a market
interactivity in the context of e-commerce provides which of the following funtionalities?
the enabling of two-way communication between consumer and merchant
which of the following statements is true about the traditional tradeoff between the richness and reach a marketing message prior to the development of the Web?
the larger the audience reached, the less rich the message
E-commerce can be defined as:
the use of the internet, the web, and mobile apps to transact business
which of the following best describes the early years of e-commerce?
they were a technological success but a mixed business success
True or False: B2B e-commerce is the largest type of e-commerce
true
True or False: Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior
true
True or False: the reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon
true
In which year can e-commerce be said to have begun?
1995
e-commerce is available just about everywhere and anytime. This is known as
ubiquity
which of the following is not true about the use of apps?
users still spend less time using apps than they do using desktops or mobile web sites
