E-commerce Midterm 1
The overall retail market in the United States in 2017 was estimated at about:
$4.7 trillion.
The size of the B2B market in 2014 was estimated to be around:
$5.7 trillion
In 2014, there were an estimated ________ Internet hosts.
1 billion
How long does it take for 300,000 X-rays to be transmitted on a 100-gbps network?
1 minute
In 2014, roughly ________ million people in the United States accessed the Internet via tablets.
147
During which period of time did the Institutionalization phase of Internet development take place?
1975-1995
In which year can e-commerce be said to have begun?
1995
In 2014, the world's online population was estimated to be around:
2.8 billion
Retail chains account for around ________ % of online retail firm revenues.
35
All of the following use an advertising revenue model except:
Amazon
The Web runs in which layer of Internet architecture?
Applications layer
All of the following are using a subscription revenue model for e-books except:
Barnes and Noble.
Which of the following may offer its customers value chain management software?
E-procurement firms
________ create and sell access to digital markets.
E-procurement firms
Which of the following is not an advantage of client/server computing over centralized mainframe computing?
Each client added to the network increases the network's overall capacity and transmission speeds.
Which of the following would be considered an indirect competitor of Travelocity?
Expedia
Which of the following statements about Foursquare is not true?
Foursquare's business model faces significant intellectual property concerns.
The concept behind document formatting had its roots in which of the following?
GML
Which of the following statements about e-commerce in the United States in 2014 is not true?
Growth rates for retail e-commerce are higher in the United States than in China.
The ________ helps define the overall structure of the Internet.
IAB
Which of the following organizations involved with Internet governance has the United States recently announced it would transition control of?
IANA
Which of the following organizations coordinates the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems?
ICANN
During which phase of the development of the Internet was the personal computer invented?
Institutional phase
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.
Internet Society (ISOC)
Which of the following statements about fiber-optic cable is not true?
It enables better data security than coaxial cable.
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated.
Which of the following describes the basic Web policy of large firms during the Invention period?
Maintain a basic, static Web site depicting the firm's brand.
The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the:
Middleware Services layer.
Which of the following is an example of the affiliate revenue model?
MyPoints
Which of the following occurred during the Commercialization phase of Internet development?
NSF privatized the operation of the Internet's backbone.
The backbone of the Internet is formed by:
Network Service Providers (NSPs)
Which of the following is not a major business trend in e-commerce in 2014-2015?
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message.
Which of the following is not true regarding e-commerce today?
The market middlemen disappeared.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
TCP/IP operates in which layer of Internet architecture?
Transport Services and Representation Standards layer
Which of the following is not true about the use of apps?
Users still spend less time using apps than they do using desktops or mobile Web sites.
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value proposition; revenue model
Which of the following is not a limitation of the current Internet?
Which of the following is not a limitation of the current Internet?
The major technologies used with wireless local area networks are:
Wi-Fi and Bluetooth.
Which of the following is a high-speed, medium-range, broadband wireless metropolitan area network?
WiMAX
The early years of e-commerce are considered:
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
The address used by a browser to identify the location of content on the Web is called:
a uniform resource locator.
The Internet Layer of TCP/IP is responsible for which of the following?
addressing, packaging, and routing messages
The ability to retain user attention and engagement is an important attribute for which revenue model?
advertising revenue model
You could expect to find all of the following services in a Web server software package except:
an RSS aggregator.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
Where does TLS operate within TCP/IP?
between the Transport Layer and the Application Layer
Which of the following is a characteristic of the Consolidation phase of e-commerce?
brand extension and strengthening becomes more important that creating new brands
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture?
client/server networking
All of the following are major technology trends in e-commerce in 2014-2015 except:
cloud computing enables the creation of Big Data.
Which element of the business model relates to the power of customers and suppliers with respect to a business?
competitive environment
Which of the following is the top-selling online retail category?
computers/electronics
Over the past decade, the number of exchanges has:
diminished sharply.
Which of the following is a characteristic of e-commerce during the Invention period?
disintermediation
What type of Internet access technology are Google and Facebook hoping to use to provide Internet access to remote parts of the world?
drones
W.W. Grainger is an example of which of the following business models?
e-distributor
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
enable individual customization of the product by consumers.
Which of the following is a characteristic of the Reinvention phase of e-commerce?
expansion of e-commerce to include services as well as goods
All of the following were visions of e-commerce expressed during the early years of e- commerce except:
fast follower advantage.
Which of the following is not a primary activity in a firm value chain?
finance/accounting
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
global reach
Business-to-consumer (B2C) e-commerce in the United States:
has grown at double-digit rates between 2010 and 2014.
Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
incubators
SupplyOn is an example of a(n):
industry consortium.
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
Which of the following is one of the three primary societal issues related to e-commerce?
intellectual property
Which source of e-commerce revenues has grown from nearly zero prior to 2007 to an estimated $84 billion in 2014?
mobile B2C e-commerce
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile e-commerce
When talking about the physical elements of the Internet, the term redundancy refers to:
multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs.
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase.
One of the predictions for the future of e-commerce is that:
overall revenues from e-commerce will grow at an annualized rate of about 13% a year through 2018.
In general, the key to becoming a successful content provider is to:
own the content being provided.
The Transport Layer of TCP/IP is responsible for which of the following?
providing communication with the application by acknowledging and sequencing the packets to and from the application
A firm's ________ describes how a firm will produce a superior return on invested capital.
revenue model
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
What is the primary revenue model for an e-distributor?
sales
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
social technology
All of the following are characteristics of HTML5 except:
support for digital rights management.
Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?
the French Minitel
Which of the following factors is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures
Which of the following is the best definition of transaction cost?
the cost of participating in a market
All of the following can be considered a precursor to e-commerce except:
the development of the smartphone.
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
Which of the following gives a business model the most credibility with outside investors?
the firm's management team
Which of the following is not a concern about IoT?
the high cost of sensors
The existence of a large number of competitors in any one market segment may indicate:
the market is saturated.
All of the following are major social trends in e-commerce in 2014-2015 except for:
the refusal of online retailers to accept taxation of Internet sales.
Which of the following is not a major business trend in e-commerce in 2014-2015?
the weakening revenues of B2B e-commerce.
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
The basic value proposition of community providers is:
they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
All of the following are characteristics of Web 2.0 sites and applications except:
they rely solely on mobile access to the Web.
Internet traffic is predicted to do which of the following over the next 5 years?
triple
Which of the following features of e-commerce technology is related to the concept of network externalities?
universal standards
Which element of the business model addresses the question of why a customer should buy from the firm?
value proposition
A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
value web
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
venture capital investors
Which of the following types of merchants has the highest share of retail online sales?
virtual (Web only)
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation (e.g., document sharing)
