E-Commerce

The Great PNW, an Internet-based lifestyle clothing company based in Spokane, WA spends $50,000 in one month on advertising and marketing. In that same month, they receive 5,000 orders from new customers. The result is a CAC of _____.

$10

Wyatt owner of The Hot Sauce King, an Internet-based hot sauce company based in St. Louis, MO spends $50,000 in one month on advertising and marketing. In that same month, they receive 2,000 orders from new customers. The result is a CAC of _____.

$25

We Are Social gathers a number of statistics about the proliferation of e-commerce across the globe. They compiled data on the percentage of global Internet users aged 16-64 that participated in e-commerce activities. Which of the following statistics about the 16-64 age demographic are true?

- 74% reported they had purchased a good or service online. - 80% searched online for a product or service to buy online. - 90% visited an online store on the world wide web.

Select all of the true statements about B2B transactions.

- Business-to-Business (B2B) e-commerce is the selling of good and services between businesses. - B2B purchases often occur in large quantities and are directly shipped from one business to another. - B2B transactions often involve orders placed on a recurring basis.

Select all of the true statements about B2G transactions.

- Business-to-Government (B2G), also commonly referred to as Business-to-Administration (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms. - B2G often includes pre-negotiated contracts between a business and governmental organization. - In B2G transactions. governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed.

Select the correct statements about how the global e-commerce landscape is differentiated from the e-commerce landscape in the United States.

- In the United States e-commerce sales are expected to reach $600 billion dollars in 2020. - Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion dollars. - E-commerce sales in the United Kingdom e-commerce sales totaled over $142 billion dollars.

Key considerations of today's e-commerce landscape include which of the following?

- Integrated shopping experiences - Internet of Things (IoT) - M-commerce

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered sales and marketing customer acquisition costs (CAC)?

- Overhead costs associated with marketing - Advertising and marketing expense - Marketing salaries

Select all the correct answer responses about personalization and customization in e-commerce.

- Personalization is the ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets. - Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior.

M-commerce was first used in 1997 by Kevin Duffy. Since that time, m-commerce has seen continued growth and interest from a variety of organizations. Which of the following statements about m-commerce are true?

- Refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers. - M-commerce activities include mobile banking, mobile application e-commerce sites such as Amazon and eBay. - Allows users to access online shopping platforms to make purchases without having to use a computer with a desktop operating system such as Microsoft Windows 10.

Ubiquity is the ability to have a presence in many places simultaneously. E-commerce has the ability to offer products and services in many places at all times. Which of the following statements about e-commerce ubiquity are true?

- Refers to the degree an organization has gained access to consumers thus increasing the likelihood of product or service adoption. - It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer. - Gives customers the ability to purchase products and services regardless of time or location.

B2G transactions often are executed according to guidelines and specifications included in a legal contract. B2G contracts are often executed at which levels of government? Select all that apply.

- State level - Local level - National level

E-commerce has created a lot of opportunities for both consumers and organizations. While there are many positive benefits to e-commerce, there are some issues that arise as a result of e-commerce. Which of the following are common issues that are experienced by e-commerce businesses?

- Threats to customer data - Customer loyalty

Select all of the correct statements for user-generated content (UGC).

- UGC includes posts to websites, blogs, and social media sites. - UGC is facilitated through the use of a variety of e-commerce technologies that allow users to interact with a variety of individuals via posts in the form of images, videos, and text. - UGC is online content that has been created and posted by unpaid contributors such as customers or fans of a product or service.

E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true?

- Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence. - E-commerce allows organizations to reach consumers across the globe. - E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options.

Which of the following are popular re-commerce companies that are operating today? More than one answer may be selected.

- Yerdle Re-commerce - thredUp - The RealReal

Put the steps of the development process for an e-commerce strategy that a start-up company might go through in the correct order. Start with Web Planning first.

1. Web planning 2. Web development 3. Web implementation 4. Social Media planning 5. Social media implementation 6. Mobile platform planning and implementation

Includes actions that can be delivered through each specific platform including applications, affiliate advertising, searches, newsletters, information sharing, education, and branding.

Activity

Business-to-Government (B2G), also commonly referred to as Business-to- ___ (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms.

Administration

Often referred to as the Amazon of China, Alibaba had revenue of over $56 billion dollars, has over 634 million active mobile users, and has over 60% market share in the Chinese e-commerce market.

Alibaba

According to a graphic provided by Statista, the most influential global e-commerce organization(s) in 2019 included:

Alibaba Amazon JD.com

Revenue of over $280 billion dollars sells over 120 million different products and has over 150 million customers access their mobile app every month.

Amazon

Match each definition of the various types of e-commerce transactions to the correct term.

Consumer-to-Consumer (C2C) - Online marketplaces where one consumer sell to another consumer. eBay, Craigslist, and parts of Amazon allow for C2C transactions. Consumer-to-Business (C2B) - Consumers are able to provide service to businesses often through a bidding or auction type of system. Examples of include Fiverr, Freelancer, and Shutterstock. Consumer-to-Administration (C2A) - Allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university.

Also known as geo-targeting, it is a type of advertising where advertisements are delivered based on a user's geographic location.

Geoadvertising

The total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as ___. E-commerce technologies help to reduce the costs associated with which of following?

Information density

China's largest online retailer and the country's largest Internet company by revenue. In 2019, revenue eclipsed $70 billion dollars.

JD.com

Built on real-time geodata and information provided from wireless mobile devices including smartphones and tablets_____ are widely used in m-commerce.

Location-based services (LBS)

E-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers, was what Kelly Duffy called ___.

M-commerce

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis?

Management costs Capital outlays Hiring costs

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis?

Market/brand exposure Sales increases Productivity gains

M-commerce is emerging as one of the most important areas in today's e-commerce landscape. M-commerce relies heavily on progressive web applications (PWAs) and Accelerated ___ pages (AMPs). AMPs are a creation of Google and Twitter and are designed using a scaled down version Hyper-text markup language (HTML) to create fast loading web pages.

Mobile

The ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets is referred to as e-commerce _____. It includes creating marketing messages that contain the individual's name, interests, and purchase behavior.

Personalization

It is important to create and follow a well-designed e-commerce strategy, especially for start-up companies. Match each of the following terms to the correct phase in which they occur.

Phase 1: Planning Phase 2: Web Development Phase 3: Implementation Phase 4: Social Media Plan Phase 5: Social Media Implementation Phase 6: Mobile platform Planning and Implementation

Includes the methods used to reach the stakeholders and customers including desktop, mobile platforms, and social media sites.

Platform

Includes websites, e-mail, social media sites, and offline media.

Presence

Composed of pixels or grid cells and are often spaced in regular intervals and designed to make square shapes.

Raster data

M-commerce continues to see expansion into a variety of different business sectors. The business sectors m-commerce has had the biggest impact on include which of the following?

Retail Sales Financial Services Healthcare

An e-commerce presence map is an illustration of the various touchpoints where current customers, potential customers, and stakeholders can be influenced by e-commerce activities. What are the three areas that are covered on an e-commerce presence map?

The Platform Type of presence The Activity

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses?

Traditional media advertising (TV, radio, etc.) Marketing analytics Social Media Advertising

Many e-commerce sites now host areas where users can post ratings, questions, or comments about a product or service. The content that is posted in these areas is referred to as ____ - generated content (UGC)

User

According to eMarketer, the most popular B2C sites in the United States include: (More than one answer may be selected).

Walmart and Amazon

Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.

Web

Retail sales have been influenced by m-commerce in many ways. IKEA offers an ___ reality app where customers can take pictures of their rooms, spaces, homes, and the app will superimpose furniture and fixtured into the space. Using this type of m-commerce strategy, IKEA is able to increase customer engagement and sales conversion.

augmented or virtual

The selling of products and services to individual consumers is considered a ___ -to-Consumer transaction. This transactional model mimics in-store purchasing at brick and mortar locations, but instead of consumers having to physically visiting a store to purchases goods or services, transactions occur entirely online.

business

The type of e-commerce transactions that involve is the selling of goods and services between businesses is ___ -to-Business e-commerce.

business

The practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout is called re-

commerce

There is a lot of similarity between organizations selling goods and services online. It can be difficult to analyze competitors and to distinguish product and service offerings.

competitor analysis

The type of e-commerce transaction that allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university, is referred to as a ___ to-Administration transaction.

consumer

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing __ associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase.

costs

It is estimated that it can cost 5 times more to acquire a new customer than it costs to retain one. The success rate of selling to an existing customer is 60-70% versus only 5-15% for a new customer.

customer loyalty

To allow for consumers to more easily find prices for goods or services, e-commerce relies on information ___.

density

According to eMarketer, the e-commerce company that ranks second in market share as a percentage of sales is ___ (Amazon is #1).

eBay

Issues include ensuring that product listings are accurate, maintaining accordance with online selling laws, and maintaining web accessibility for persons with disabilities.

ethical issues

Information about geographic locations that is stored in a geographic information system (GIS).

geodata

The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce

ubiquity

Many e-commerce sites now host areas where users can post ratings, questions, or comments about a product or service. The content that is posted in these areas is referred to as ___ -generated content (UGC).

user

Composed using vertices and paths and includes points, lines, and areas (represented by polygons). Points are composed using XY-coordinates.

vector data