Ecommerce CH 1
In which year can e-commerce be said to have begun?
1995
Which of the following is not a major technology trend in e-commerce in 2015-2016?
Computing and networking component prices increase dramatically
Which of the following statements is not true?
Economists take a purely technical approach to e-commerce.
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated.
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message.
Which of the following is an example of an on-demand service company?
airbnb
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
Which of the following is an example of C2C e-commerce?
craigslist
Which of the following is a characteristic of e-commerce during the Invention period?
disintermediation
Which of the following is an example of B2B e-commerce?
Business-to-consumer (B2C) e-commerce in the United States:
has grown at double-digit rates between 2010 and 2015.
All of the following are issues facing Pinterest except
inability to retain users.
Which of the following is not a unique feature of e-commerce technology?
information asymmetry
Which of the following refers to any disparity in relevant market information among parties in a transaction?
information asymmetry
Which of the following is one of the three primary societal issues related to e-commerce?
intellectual property
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
reach
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following refers to the complexity and content of a message?
richness
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
social technology
Above all, e-commerce is a ________ phenomenon
technology driven
Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?
the French Minitel
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
webrooming
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation (e.g., document sharing)
All of the following are examples of social networks except:
ycombinator
Which of the following terms can be considered synonymous with the term e-commerce?
digital commerce
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase
Which of the following describes the basic Web policy of large firms during the Invention period?
Maintain a basic, static Web site depicting the firm's brand.
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
The World Wide Web
Which of the following is not true about the use of apps?
Users still spend less time using apps than they do using desktops or mobile Web sites.
Which of the following is a physical place you visit in order to transact?
marketplace
The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?
menu costs
Which of the following is the best definition of transaction cost?
the cost of participating in a market
All of the following can be considered a precursor to e-commerce except:
the development of the smart phone
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
E-commerce is available just about everywhere and anytime. This is known as ________.
ubiquity
Which of the following features of e-commerce technology is related to the concept of network externalities?
universal standards
Which of the following is a characteristic of the Consolidation phase of e-commerce?
brand extension and strengthening becomes more important than creating new brands
Which of the following statements is not true?
Overall transaction costs have dropped dramatically.
Which of the following statements about e-commerce in the United States in 2015 is not true?
Social e-commerce generates more revenue than mobile e-commerce.
Which of the following is not true regarding e-commerce today?
The market middlemen disappeared.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
Which of the following is not an element of friction-free commerce?
Transaction costs are high.
The early years of e-commerce are considered
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
fast follower advantage.
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile e-commerce
All of the following are major social trends in e-commerce in 2015-2016 except for:
the refusal of online retailers to accept taxation of Internet sales.
E-commerce can be defined as:
the use of the Internet, the Web, and mobile apps to transact business.
Which of the following is not a major business trend in e-commerce in 2015-2016?
the weakening revenues of B2B e-commerce
